NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Well, that ends a brief checklist for your 2013 inbound marketing resolutions. Let’s grow in 2013.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Webbiquity

DECEMBER 16, 2013

social media including blogs at 79%, case studies 55%, mobile content 11%); the most popular social networks for sharing content; content marketing budget plans; and most helpfully, how budget allocatiions vary by company size. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3:

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. Here are just a few of the many things we can’t wait for: Cutting Edge Marketing Best Practices and Case Studies. Inspirational Keynotes.

Eloqua 48

Eloqua Case Studies Case Study Lead Scoring 48

Convince & Convert

SEPTEMBER 22, 2013

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013. _iicon) September 20, 2013. Bobby Dewitt (@Bobboramasucks) September 20, 2013. T-Mobile (@TMobile) September 20, 2013. I didn’t.

Twitter 153

Twitter Brand Identity Branding Case Study 153

Hinge Marketing

NOVEMBER 3, 2022

our ongoing study of buyer behavior in the consulting industry. About the Study. The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Marketing Insider Group

MARCH 29, 2021

Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Other studies show that B2B buyers will pay more for a product or service that provides them with personal value.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

MARCH 9, 2020

Let’s say that during your audit, you discover a post you wrote back in 2013. You and your team can use that content as the background for a new post – this time, a case study about how one of your top clients used that software to save money and time. Repurpose Your Best-Performing Content.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

ConvertKit

AUGUST 17, 2021

He thrived in his MBA at the University of Michigan, where the academic tradition included discussing and debating real business case studies from massive corporations like Apple, IBM, or Coca-Cola. . But in his second year of business school, one case study changed his life. This case study was about Beyoncé.

Ad Building 116

Ad Building Business Case Studies Case Study 116

markempa

JUNE 2, 2014

As he gave his keynote address at MarketingSherpa Lead Gen Summit 2013, he revealed that he also gave a presentation for metal working manufacturers that also posed the same question : What do we talk about? Content Marketing: Consulting firm nets 388% more leads with 4-step strategy [Case study].

B2B Marketing 120

B2B Marketing Lead Gen Content Marketing B2B 120

markempa

MARCH 4, 2013

We provided this opportunity at the recent MarketingSherpa Email Summit 2013 in Las Vegas two weeks ago (and our B2B Summit before that). Great conferences are rich with case studies, trends and advanced practices. Related Resources: Optimization Summit 2013 – May 20-23 in Boston. Coaching clinics.

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120

markempa

JANUARY 20, 2014

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. Watch the full free presentation to see Donna’s transferrable case studies.

Email Marketing 120

Email Marketing CTR Copywriting Case Study 120

SpotMe Blog

MAY 11, 2023

Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you. Clients – With the life sciences industry being so broad, it is important to know whether the medical communications agency has experience in your specific field.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

markempa

JUNE 9, 2014

In today’s B2B Lead Roundtable Blog post, we’ll look at two tips on transforming your content marketing strategy from Shelby Britton, Senior Product Marketing Manager, Adobe, who presented at MarketingSherpa Lead Gen Summit 2013. Content Marketing: Consulting firm nets 388% more leads with 4-step strategy [Case study].

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Gen Lead Scoring 120

Convince & Convert

JULY 30, 2013

We analyzed brand-posted images on the Charmin, Frosted Flakes, Keebler, M&Ms, Nesquik, Cheetos, Green Giant, Travelocity, Planters, and MetLife Facebook Pages between January 1, 2013 and May 31, 2013. We only analyzed images published to the Timeline. the character appeared on product packaging within an image).

Facebook 150

Facebook Content Marketing Brand Identity Branding 150

Convince & Convert

MAY 29, 2014

The account was created in June of 2013 and features a range of confiscated items, from guns, to grenades, drugs and martial arts weapons. There are also a number of seemingly everyday items confiscated that conceal knives such as keys, iPhone cases, credit cards and combs. There’s an app for that.

Case Studies 156

Case Studies Case Study Storytelling Social Media 156

BuzzSumo

JANUARY 5, 2016

I first met James & Henley in December 2013, just as the snowflakes started to fall in New York. Annual Revenue in its First Year: Case Study in SaaS Growth appeared first on BuzzSumo. We have learnt a lot from these sites, and we wanted to reciprocate by sharing lessons from our own experience. A bit of history.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands?

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. In that way, analysis informs the creative process and enables you to study your approach’s effectiveness.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

markempa

APRIL 28, 2014

In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. Content Marketing: Targeted persona strategy lifts sales leads 124% [Case study]. But it’s what you do with that gathered information that makes the biggest difference. You may also like. More from the blogs].

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

markempa

JUNE 23, 2014

In today’s B2B Lead Roundtable Blog post, we’ll look at three lead nurture tracks you should automate to aid your email marketing efforts from a MarketingSherpa Lead Gen Summit 2013 presentation featuring Keith Lincoln, Vice President of Marketing, SmartBear. Separate users from prospects.

Lead Nurturing 120

Lead Nurturing Email Marketing Automation Marketing Management 120

Convince & Convert

NOVEMBER 27, 2013

Sean Hughes (@cashmoneyhugs33) November 19, 2013. social media case studies KLM social business social listening social media case study social media customer service taco bell The Social Habit' But then, bowing to pressure from taco-loving students , Taco Bell reversed course and renewed the sponsorship.

Social Media 137

Social Media Media Case Study Case Studies 137

Sharpspring

JUNE 10, 2021

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. They migrated to SharpSpring from Hubspot in 2013 and have never looked back. Luckily for the law firm, Oyova had just the tool to make that happen! An Effective Approach.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. eMarketer ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

WriteSpark

APRIL 9, 2013

A customer will give you a great case study, but then never get back to you with approval to publish it. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell. Copyright(c) 2013, Janice King. Source: [link].

Copywriting 120

Copywriting Microsite Copyright Case Studies 120

WriteSpark

APRIL 9, 2013

A customer will give you a great case study, but then never get back to you with approval to publish it. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell. Copyright(c) 2013, Janice King. Source: [link].'

Copywriting 120

Copywriting Microsite Copyright Case Studies 120

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

OCTOBER 18, 2012

According to IDC’s annual 2012 Buyer Experience Study , it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI. So what do your Customers think is the most valued sales and marketing content ? You Decide.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. According to the 2013 B2B Marketing Benchmark report , 57% of B2B marketers say that white papers are an effective tactic in content marketing. Case Studies.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

markempa

FEBRUARY 3, 2014

Debbie’s initial challenge as she explained in her presentation at Lead Gen Summit 2013 in San Francisco was to realign Service and Sales after the program’s high rejection rate ultimately created a distrust between the two departments. B2B Social Media: SAP Latin America boosts followers 900% [Part I] [Case study].

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Leads 120

markempa

JUNE 30, 2014

At MarketingSherpa Lead Gen Summit 2013 , Debbie’s presentation “Lead Generation: How to empower your program like Siemens Healthcare” took the audience on a deep dive into some of the challenges Siemens Healthcare faced in its lead gen process. Local B2B Marketing: 150% boost in lead generation [MarketingSherpa case study].

Lead Generation 120

Lead Generation Process Lead Scoring Lead Ranking 120

markempa

DECEMBER 16, 2013

I have to confess: I began 2013 feeling behind. So, in that situation, who has time to review case studies and reports? What lead gen and life lessons did you learn in 2013? Read on for three important lessons for lead gen that I have discovered from my experiences in 2013. Use your knowledge resources.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. What factors are you considering in your marcom plans for 2013? And it's time to add "content refresh" as an essential task in your regular marcom planning.

Planning 120

Planning Best Practices Content Paper 120

Avitage

MARCH 28, 2013

B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. Our survey shows that ITDMs download an average of nine informational assets—including whitepapers, webcasts or case studies—to aid their […].

Allocation 120

Allocation Webcast Curation Content 120

markempa

JUNE 16, 2014

In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Fostering Sales-Marketing Alignment: A 5-Step Lead Management Process [Case study]. You may also like.

Cost per Lead 120

Cost per Lead Lead Generation Marketing Qualified Leads Lead Ranking 120

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. The most sought after content are research reports, white papers, case studies and product reviews. Online content in the sales and marketing industries is dynamic and constantly changing. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120