Content Standard

JANUARY 21, 2016

Every year in Boston alone, the cargo terminal processes and holds 1.5 In 2013, my own digital marketing career was feeling strained. Despite the great case study in 2015, as editor and head of digital operations for the Content Standard, I was unsure about our ability to improve performance in 2016.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

Every year in Boston alone, the cargo terminal processes and holds 1.5 In 2013, my own digital marketing career was feeling strained. Despite the great case study in 2015, as editor and head of digital operations for the Content Standard, I was unsure about our ability to improve performance in 2016.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. It adds value as an asset in the new customer onboarding process. It can make complex concepts or processes easier to understand. It offers an ‘exclusivity’ appeal, depicting internal processes, back-of-house staff, and corporate culture-building activities. Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2011, it raised over $6 million to study the landscape of how to create “human-free stories” (such an oxymoron to say). In 2013, it raised another $11.5

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. However, if there’s one format you want to be working with, use surveys. Impressive stuff in comparison to years gone by. However, there's a key unknown here.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. Highly empowered – privately controlling the decision making process with ever more competition for each deal and more discounting, b. for the year. Click here to learn more. #2

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. In many cases, marketers fail to start with the obvious: their purpose.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

The ROI Guy

MARCH 1, 2016

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). And those opportunities you thought were progressing through the waterfall / sales process to “wins”?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. In many cases, marketers fail to start with the obvious: their purpose.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

The ROI Guy

NOVEMBER 10, 2014

I n-Control - Highly empowered by access to incredible amounts of research and information via the Internet and social media, buyers have taken control of the decision making process with sales reps being invited later to the game, and ever more competition for each deal.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. 3 - Seal the Deal – Delivering a CFO-ready Business Case CFOs are large and in charge of many IT purchase approvals.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

JULY 15, 2015

E conomically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). And those opportunities you thought were progressing through the waterfall / sales process to “wins”?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. Improving a Decline in Organic Reach.

Social Media 95

Social Media Media Business Social Networks 95

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Below are two influencer-marketing examples worth studying. Unilever’s TRESemmé.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Below are two influencer-marketing examples worth studying. Unilever’s TRESemmé.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 159

Storytelling Tips Marketing & Strategy Paid Search Agency 159

Martech Advisor

NOVEMBER 13, 2019

Customer analytics is defined as the use of analytics to study customer behavior for effective business decisions through market segmentation and predictive analytics. In this article we define customer analytics and share key processes, trends and some examples of how it contributes to business growth. Table of Contents.

Analytics 81

Analytics Process Trends Examples 81

Contently

APRIL 20, 2017

Contently’s mission is still the same as when I joined in 2013. We’ve always wanted to help brands create content by giving them powerful content marketing technology and connecting them with the most talented storytellers on earth. Stage I: The plucky startup days (2013-2014). And guess what?

Top of Funnel 167

Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 167

ClearVoice

NOVEMBER 30, 2021

Author, speaker, and C-suite marketing executive, Ann Handley, gives guidance and insight into the process of content creation based on her years of experience in the industry. Like any good writer, she covers grammar, structure, and process. She also covers the art of storytelling, a skill crucial for creating effective content.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Content Standard

OCTOBER 17, 2018

We all want to be brilliant brand storytellers and create content that shows our audiences the best value our industry has to offer. Surely these marketers exist on a different plane to the rest of us, wrestling with long lead times and tricky approval processes, unable to get a good named case study because such-and-such company (or country!)

Planning 72

Planning Storytelling Work Management Marketing Management 72

Anyword

DECEMBER 12, 2019

Further evidence that these “micro-memberships” can bring in meaningful, sustainable income for small publishers came mid-month, when the crowdfunding platform Patreon announced that it had paid out over $1 billion to creators since its inception in 2013. Distribution is now the key for effective storytelling. About Keywee. The upshot?

CPC 52

CPC Cost Per Click Facebook Storytelling 52

Sprout Social

APRIL 30, 2020

While marketers now have plenty of data to back up their campaigns and strategies, that also means they have to go through the tedious process of sifting through a sea of data to find what they need to measure performance and what can help them make a case for the value of their work. Improve your decision-making process.

Lead Scoring 110

Lead Scoring Lead Ranking Storytelling Eye-Tracking 110

DivvyHQ

MAY 1, 2019

As he held a steaming bag of Frito’s laden with chili and sharp cheddar cheese back in 2013 Bourdain remarked, “It feels like you’re holding warm crap in a bag. Understanding how to convert prospects into customers is a crucial first course in any lead generation process. The Economic Case. It’s also delicious.” The Toolkit.

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77

The ROI Guy

JULY 8, 2014

increase from 2013 spending levels. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. Highly empowered – privately controlling the decision making process with ever more competition for each deal and more discounting, b.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Engagio

JULY 22, 2019

Publication date : May 16, 2013. This second edition dives further into examples and includes many case studies that help illustrate the principles they’re teaching. You learn practical techniques that can be easily implemented into your existing sales process to increase sales. Turn the Ship Around! Rating : 4.7

B2B Thought Leadership 94

B2B Thought Leadership Best Practices B2B Thought Leadership 94

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Contently

AUGUST 22, 2016

” Yet while the international storytelling machine is dedicated to stories about the human experience, its digital magazine, Journey, has done so with a strategy reminiscent of the first recycling campaigns: Think global, act local. .” In 2013, the publication attracted 13.1 The journey from global to local.

Paid Search Agency 60

Paid Search Agency Blogger Storytelling Communities 60

Single Grain

DECEMBER 29, 2020

Though these guides all contain advanced knowledge with strategies rooted in analytics, the guides themselves are accessible and make the processes described easy to follow. He famously bought Single Grain, which was failing and no one was expecting a resurrection, back in 2013 for two bucks (yes, $2!). 11) Jason Lemkin.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Scoop.it

OCTOBER 29, 2020

His videos became so popular that his media presence began to interest many brands, in 2013 he was discussing his own TV show and recently he was hired by Burger King to make a couple of promotions. The pattern repeats itself – immediate satisfaction (but in this case a positive one), positive message, easily shareable.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

The ROI Guy

OCTOBER 5, 2012

The events, conducted in conjunction with leading research firm IDC, are designed to provide you with exclusive research, best practices and mobile tools to reshape your 2013 value selling capability and effectiveness. Enabling sales to evolve from product to value selling has been a challenge,” says Randy Perry.

Lead Scoring 40

Lead Scoring Lead Ranking Webcast Barriers 40

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

Video Marketing 42

Video Marketing Branding Brand Identity Peer-to-peer 42

Single Grain

MAY 4, 2022

In 2013, Eric Siu bought a failing SEO agency for $2 and converted it into this leading digital marketing agency. Specializes In: They have a proven SEO strategy and process to improve your website's organic traffic. Setting up marketing funnels and implementing a lead validation process. Look Over Their Case Studies.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

Video Marketing 40

Video Marketing Branding Brand Identity Peer-to-peer 40

Hubspot

JUNE 17, 2015

Both are storytellers. Unfortunately most of them, despite being decent storytellers, are failing to make that emotional connection sufficiently to make a difference and this is of particular interest to me. It’s really important for brands to pay attention to context when storytelling. Deliver a moral to the story.

Work Management 28

Work Management Storytelling Marketing Management Cross-Selling 28

Anyword

DECEMBER 12, 2019

Further evidence that these “micro-memberships” can bring in meaningful, sustainable income for small publishers came mid-month, when the crowdfunding platform Patreon announced that it had paid out over $1 billion to creators since its inception in 2013. Distribution is now the key for effective storytelling. About Keywee. The upshot?

CPC 10

CPC Cost Per Click Facebook Storytelling 10

chiefmartech

APRIL 13, 2016

Family storytelling die-hards may have heard of Bill Gordh , an award-winning, banjo-playing storyteller that has performed with the New York Philharmonic as well as at the White House Easter Egg Roll. I had the opportunity to attend one of Bill’s storytelling workshops a few weeks ago. Storytelling, deconstructed.

Storytelling 40

Storytelling Terms and Conditions Enterprise Management Paid Search Agency 40