Remove 2013 Remove CAN-SPAM Remove Lead Scoring
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#SMX West 2013: Top Tips, Tools & Takeaways

KoMarketing Associates

However, instead of writing all those posts (you can check out full coverage at Search Engine Land ), I’m simply going to give the top tips, takeaways & tools I walked away with. While we can’t get this data “back” per say, we can fill in some of the blanks using Webmaster Tools (WMT). Assign Page Values. Top SMX West Tips.

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12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity

grow 125% in 2013? But it’s value is significantly less for industrial products, tech, finance, or trucks, for example. So, if Pinterest makes sense for your brand, product or blog, how can you use the platform most effectively to drive more traffic to your site? Generate leads and sales? Foster engagement?

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Trade Show Follow-Up: 5 tips to optimize response

markempa

They put together a list of attendees’ contact info based on collected business cards, contest entries and captures from the dreaded lead guns, which instantly gather contact information by scanning trade show badges. We really believe in (core event values).”. Lead Generation: 39% say offline lead gen has somewhat decreased.

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New email sender rules: Legitimate mailers will be collateral damage

Martech

New Google and Yahoo rules governing sending email will lead to an arms race pitting email providers against spammers. Authentication of outgoing emails, limiting user-reported spam rates and providing simple unsubscribe are the focus of the new rules. Each server can have up to 255 dedicated IPs for sending out the emails.

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Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

markempa

Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. Are you making a promise you can deliver on? Why should they open your email?

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How to Outrank your Competitors on Google

Schubert B2B

Ranking well on Google searches is one of the most important things a business can do to add more customers. On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. For example, are you generating leads from your website? Perform a Website Analysis.

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Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

For so long, we have accepted that a position one ranking in Google will generate a 20-30% CTR. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. and China will be leading 62% of the expected $101.37 The Bot Bubble.

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