Digital B2B Marketing

APRIL 11, 2013

In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to content they mastered time travel), the top challenges are producing enough content (64%), producing the kind of content that engages the audience (52%) and producing a variety of content (45%).

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Exo B2B

OCTOBER 16, 2020

Active blog and other publications Contribution to the Web community (conferences, teaching, social involvement) Presence in the media as a spokesperson for the community Visibility and international presence The qualified audience in terms of number but also in terms of quality (e.g. no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Lenny's Newsletter

AUGUST 29, 2023

community) Try to get super -specific and super -narrow with your ICP. The community there would often discuss the inadequacies of the NPM dependency management capabilities. 1,000-5,000 employees) Job title (e.g. engineering manager, social media manager) Pain point you’re solving (e.g. B2B SaaS, e-commerce) Price point (e.g.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Vision Edge Marketing

FEBRUARY 25, 2014

The findings in the 2013 Influencer Marketing Survey support this perspective, “influencer marketing is seen as a customer acquisition and lead generation practice not a brand exercise.” Penetration - how many of the targeted markets/communities were reached (for example – LinkedIn Groups, click throughs to links).

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Marketing Insider Group

MARCH 7, 2013

We’ve been busy building the Listly platform to scale to meet business expectations while also building our network and our community. With thousands of bloggers on board, it’s getting quicker and easier to get new people to sign up. We have a big new responsive/mobile re-styling due on the 18th of March 2013.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Blogger 100

Exo B2B

APRIL 11, 2019

Heidi Cohen – Twitter account: @heidicohen – Website/blog: [link] Entrepreneur, blogger and speaker. She has been the global CMO at Siegel+Gale since 2013. He is also a lecturer, blogger and regular contributor to publications such as Inc., Margaret Molloy – Twitter account: @MargaretMolloy. Website/blog: [link].

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Among the negatives: the on-the-spot feedback that was vital to the relationship between a manager and his reps is now less common. By Dan McDade.'

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. When wine blogger Debbie saw a tweet from Keryl asking her followers about the idea of creating a Happy B h Wine , she knew right away they had to meet. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Personalization 137

Personalization Social Media Skype Blogger 137

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Videographers before Bloggers. It’s meaningful that the first person he hired to enhance his content efforts wasn’t a blogger or a designer but a video producer. Listen Now . The RSS feed is: [link]. Tweetable Moments.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

ConvertKit

MARCH 9, 2020

” It all started with beauty bloggers, her first “friends” after leaving her home of Bangalore, India to move to the US for a job. But Chaitra craved her own creative outlet and started a beauty blog as a hobby in 2013. For seven months she worked as an academic researcher by day and blogger by night.

Blogger 105

Blogger Course Pricing Price 105

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

JUNE 13, 2018

Since only 55% of marketing teams have a documented content strategy , Buffer decided to help out the content marketing community. The audience persona section, for example, has case studies of real potential audience personas like "Blogger Brian". Writing a content plan is challenging, especially if you’ve never written one before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They also handle blogger outreach and social press. Social Pros Podcast brand loyalty community engagement content marketing digital marketing integrated marketing social media Social Media Marketing social media measurement Social Pros'

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

SugarCRM

DECEMBER 11, 2013

Guest Blogger. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Revamped User Interface and Powerful New Email Marketing Tools Improve Campaign Effectiveness ATLANTA, GA – December 10, 2013 – Salesfusion unveiled today version 8.3,

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Biznology

JANUARY 29, 2013

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage. 5 Social Media Predictions for 2013 (blogs.constantcontact.com).

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Marketing Insider Group

APRIL 2, 2013

I am the co-author of the forthcoming book The Social Employee: How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Acxiom, and Domo, due in late summer 2013 via McGraw-Hill. I also post regularly for the AT&T Networking and Exchange Blog as an external expert blogger.

Social Marketing 100

Social Marketing Enterprise Management Planning Lead Ranking 100

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. We have seen some amazing ideas come out of the Kickstarter community and thought this was the optimal avenue to try it ourselves. July 26, 2013: Three days post-honeymoon, John''s ring is misplaced.

Campaigns 28

Campaigns Outreach Press Communities 28

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

APRIL 5, 2013

by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. Their most shared post in the last few months is a photo album from the 2013 World Economic Forum in Davos. Example #2: B2C Community Building. They took over a walkway used by the most powerful men and women in the world.

Facebook 48

Facebook Top of Funnel Marketo Content 48

Hubspot

OCTOBER 9, 2014

With this context in mind, I reached out to Lexie Riegelhaupt, director of marketing and communications for Mashable, to ask about the site’s evolution and direction -- and see if there are lessons corporate and personal bloggers can draw from Mashable’s story. Here’s what she had to say. Is it the voice or attitude?

Hubspot 28

Hubspot Communities Distribution Blogger 28

Integrated B2B

OCTOBER 20, 2015

According to a Roper Public Affairs survey in 2013, 80% percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. You may find practical experts that are also natural bloggers, just waiting to be given the opportunity to produce interesting content.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

Integrated B2B

OCTOBER 20, 2015

According to a Roper Public Affairs survey in 2013, 80% percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. You may find practical experts that are also natural bloggers, just waiting to be given the opportunity to produce interesting content.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

Hubspot

JANUARY 15, 2014

For a detailed review of what Google changed this past year, we recommend Google’s 2013 Algorithm Updates: A Look Back. But subject matter expert Jim Yu summarizes 2013’s changes as focused on “better organizing results and adapting to spoken language.” The opposite would, of course, be black hat SEO.

SEO 28

SEO SERP PageRank eCommerce 28

Hubspot

FEBRUARY 19, 2018

In other words, how can you authentically fit in to a group or community if you’re not being your true self? And how can you be your true self if you don’t learn who you are without the pressures or expectations of your community? You would probably get along pretty well with superstar blogger and author Mark Manson.

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

Velocity Partners

AUGUST 20, 2018

He’s without doubt the smartest marketing technology analyst-blogger out there, with an unparalleled signal-to-noise ratio. Around 2013, suddenly a lot of people became very interested in harnessing hybrid marketing technologist talent in their organizations. Well, now that there is this community, how can I serve them best?

Budget Programs 45

Budget Programs Vendors Paid Search Agency Advertising Agencies 45

Convince & Convert

AUGUST 2, 2012

” Or if it was some community manager that said, “Oh, holy crap, Peter Shankman just tweeted us,” or, if it was someone in marketing or PR that happened to latch on the opportunity. So, traditionally, one-on-one engagement does not scale, because you can never hire enough community managers as you have customers.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. It''s no wonder the 2013 State of Inbound Marketing report revealed that 18% of marketers are making quality content their top priority this year. And rightfully so. subpar (to put it nicely). If you haven''t yet flipped through Velocity Partners'' SlideShare deck, " Crap.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Optinmonster

NOVEMBER 27, 2023

This lead magnet includes over 600 of their best subject lines from 2013-2020. 4 Bombproof Formulas for Openings That Grab Readers and Don’t Let Go – Smart Blogger’s list is intended for bloggers, but it works for email marketing, too. The post also links to their Ultimate Email Subject Line Swipe File.

Copywriting 109

Copywriting Template Work Management Marketing Management 109

Hubspot

NOVEMBER 12, 2019

This has been fairly unseen in the blind community. As a marketing blogger, the reception of this show made me wonder, "if simply identifying with a unique character on a TV show gets people to tune in each week, what could inclusivity could do for a brand?". The results? Source: Coca-Cola.

Paid Search Agency 70

Paid Search Agency Brand Identity Branding Advertising Agencies 70

Hubspot

MARCH 12, 2014

I thought 2013 was the year of the selfie, but scanning my Twitter feed this past week confirmed that iPhone self portraits made a comeback this year at SXSW thanks to the Mashable House. The elaborate campaign and product mock-ups were designed to poke fun at the tech community. wait time from ordering a car to getting picked up.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Convince & Convert

MAY 7, 2014

” I decided to take a look at some recent data on the relative growth from 2013 to 2014 of the leading social networking sites and services, to see if the rumors of Twitter’s demise were exaggerated, or if the service did indeed have something to worry about. We are not all going to be bloggers.

Statistics 166

Statistics Broadcasting Twitter Press 166

Webbiquity

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Convince & Convert

NOVEMBER 26, 2013

Carrie Morgan (@morgancarrie) September 10, 2013. When you include one keyword or phrase in your post title, then repeat it in the first sentence – you are using helpful SEO tactics, even if you and/or the source blogger don’t know the first thing about SEO. Sarah Skerik (@SarahSkerik) September 10, 2013. #PRpros must learn!

Tactics 152

Tactics SEO Blogger PR 152

Convince & Convert

APRIL 29, 2014

If you have an active community on your blog or on one of the social networks, read the comments! That’s why you often hear things such as, “echo chamber” and “yes men” when bloggers are discussed. Paul Sutton , a communications professional in the United Kingdom, creates the opportunity for debate a couple of times each year.

Top of Funnel 167

Top of Funnel Content Blogger Peer-to-peer 167