Remove 2013 Remove Blogger Remove Communities Remove Paid Content
article thumbnail

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right?

article thumbnail

How to Create Email Campaigns That Generate Word of Mouth

SendX

Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. Your customers have a 92% chance of trusting recommendations from people they know; only 37% of them give search engine ads that level of trust.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Marketing Plan Examples to Help You Write Your Own

Hubspot

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. Read on to get inspired by some of marketing’s top content strategies. 5 Marketing Plan Examples to Help You Write Your Own.

Planning 101
article thumbnail

Focus On Your Customer’s Brand In The Future of Marketing

Marketing Insider Group

In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. list (that focuses on potential customer’s brand) check out this list on technology marketing. I love the challenge of a new market and decoding the value to the consumer.

article thumbnail

How to identify your ideal customer profile (ICP)

Lenny's Newsletter

engineering manager, social media manager) Pain point you’re solving (e.g. engineering manager, social media manager) Pain point you’re solving (e.g. community) Try to get super -specific and super -narrow with your ICP. 1,000-5,000 employees) Job title (e.g. data warehouse, GitLab) Type of business (e.g.

article thumbnail

Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Eric : Hello, Jay.

article thumbnail

Contagious Content: Facebook Posts That Get Shared Like Crazy

Adobe Experience Cloud Blog

by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. Shares, however, help you reach beyond your fanbase without requiring you to pay for ads. If you want to boost them with promoted post ads, they’ll give you even more explosive results, but if you can’t spend much on ads, shares are a smart way to go.