KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Research, guides, and marketing surveys help guide B2B marketers down the right path. MarketingProfs 2013 B2B Content Marketing Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. This opens up into another potential benefit: placement in Google's coveted "local pack."

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Use structured data or a video sitemap : Structured data helps Google understand your video better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers. Two core benefits of this practice are: Improving Organic Visibility.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

KoMarketing Associates

FEBRUARY 18, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. Change in the SEO industry is inevitable.

SEO 120

SEO Paid Search Agency B2B Companies 120

Parse.ly

OCTOBER 21, 2022

And with the sheer volume of technology solutions on the market today (almost 10,000, according to a recent study by ChiefMartec.com ), no wonder the choices feel endless when it comes to building out a content tech stack, including bolting in an analytics solution. . In practice, is any integration actually “seamless?”

Marketing Analytics Tools 40

Marketing Analytics Tools CMS Development Work Management Paid Search Agency 40

Litmus

AUGUST 22, 2023

Web fonts Web fonts are pulled from a server—either one you host yourself or an external one (such as Google or Adobe). The best way to determine whether your subscribers’ preferred devices and ISPs support certain fonts is to use a tool like Litmus to preview your campaigns across environments. Image via Google Fonts.

Paid Search Agency 70

Paid Search Agency Terms and Conditions Design Google 70

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! And it won’t be in 2013, either (as much as some of us would like it to).

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

APRIL 23, 2020

Not to mention an important one to get right considering the critical role your website plays in your marketing and brand image. However, that time frame is only a benchmark, so you will need to determine what works best for your organization. For that reason, it’s best to be extra prepared when committing to a website redesign.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why does clickbait show up on lists, including Facebook’s , of content marketing mistakes or practices to avoid ? Clickbait creates the curiosity gap. Click To Tweet.

Content 100

Content Click Rate Classified Ads Youtube 100

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? What marketing resolutions do you want to make? Valuable content is the meat that attracts visitors and leads to your company.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. So what data is out there?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. Content Marketing.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Marketing Insider Group

MARCH 5, 2013

In our last Future of Marketing interview, Scott Brinker riffed off the Marketing and Big Data idea by asking if the future of marketing was all about “ Big Testing? Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. Tell us about yourself?

Creativity 100

Creativity B2B Thought Leadership Work Management Paid Search Agency 100

Biznology

OCTOBER 9, 2013

Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change.

Practices 80

Practices Wikipedia Business Best Practices 80

Outgrow

JANUARY 22, 2020

Top 9 Affiliate Marketers You Need To Know About. Affiliate marketing is a gold mine that often remains unexplored. There are some extremely successful affiliate marketers out there. They have invested years and years of consistent effort into the practice and succeeded. We’re here to tell you about affiliate marketers.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Webbiquity

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” But what does it mean?

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Lead Capture. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Social Marketing. Google AdWords Tracking. Marketing Heroes. You are here: Home Marketing Blog.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

APRIL 1, 2018

It's therefore crucial that you follow Facebook cover photo best practices. Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. 11 Best Practices for Your Facebook Cover Image.

Template 101

Template Facebook Guidelines Banners 101

Valasys

AUGUST 29, 2019

If as a B2B marketer you think that voice search is only relevant in context to B2C SEO & local SEO, think again. Consequently, the B2B marketers too, have started to optimize their SEO strategies to be featured in the voice searches of the prospects. Looking over voice search can be a major blunder for the B2B marketers.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Hubspot

MARCH 29, 2018

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. Outbound marketing software is what we sell.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Convince & Convert

APRIL 16, 2013

People upload approximately 72 hours of video to YouTube every minute, and Google receives over two million search queries every minute. The changing communications landscape has also led to revolutionary changes in the world of market research. So what does it take to build a best-in-class digital analytics function from scratch?

Analytics 141

Analytics Practices Ad Building Best Practices 141

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. Really fantastic read and look at how Google is changing search behavior. Less than half of Google Searches now result in a click.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Digital Marketing World Forum

JUNE 3, 2019

We’ve just about closed the doors and taken down the bunting on another successful Digital Marketing World Forum (#DMWF) event – and for the more than 1200 attendees who came to the Business Design Centre in London last month, there were two days of terrific insight, inquisition and information to take in. Passions unite ppl on Instagram.

Brand Identity 40

Brand Identity Branding Marketing & Strategy Digital Transformation 40

Hinge Marketing

OCTOBER 25, 2013

On September 26, Google resolved a month of confusion and curiosity by announcing not only a completely revamped search algorithm, dubbed Hummingbird, but confirming that Hummingbird had been flitting away under the hood of Google searches and analytics for the last month. ” “What’s with Google’s latest update?”

Work Management 48

Work Management Marketing Management Service Lead Scoring 48

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Why is SEO such an important skill for digital marketing?

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

SugarCRM

FEBRUARY 18, 2016

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? 73% of B2B organizations say that video has positively impacted marketing results ( ReelSEO ). Magazine ).

B2B Marketing 50

B2B Marketing Video Marketing B2B Multi-Channel 50

MLT Creative

APRIL 21, 2011

The BMA Atlanta had the pleasure of having Ashley Kuhnmuench, account executive for B2B markets, of Google at our April 14 luncheon at Maggiano's Little Italy in Buckhead. Don’t forget integrating your marketing: offline messages (TV, radio, print, etc.) Mobile internet use expected to pass desktop by 2013.

B2B Marketing 40

B2B Marketing Google Advertising Agencies Planning 40

Contently

JUNE 13, 2016

Near the end of 2013, Google penalized the company for some shady SEO practices. These two developments could lead to impressive branding opportunities. At best, the tool adds important context and analysis to news. At best, the tool adds important context and analysis to news. Can it be both?

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Adobe Experience Cloud Blog

OCTOBER 1, 2013

At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. For this growing number of users, the mobile internet is the internet, and mobile is the only way marketers are going to reach them online. Marketers have been trying hard to keep pace with these changes. Actionable.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. The Takeaway.

Personalization 100

Personalization Brand Identity Branding Planning 100