Moz

FEBRUARY 21, 2019

Google’s 2013 Hummingbird update helped pave the way for such evolution. This algorithm rejigging allowed Google’s search engine to better understand the whole of a query, moving it away from keyword matching to conversation having. Of course, we’re not above pointing out the fumbles. Don’t judge us.) We’ve even got proof.

Features 52

Features Long Tail Marketing SERP Stats 52

Content Standard

AUGUST 9, 2018

All you need is the right device or app: Siri, Google Home, Amazon Echo, Apple HomePod, Microsoft’s Cortana, and others are all becoming increasingly popular in households across the world. Hey, Google. The same voice search query performed on a Google Home device provides a strong brand impression for Colgate.

Long Tail Marketing 47

Long Tail Marketing Digital Marketing Funnels Mobile Marketing Top of Funnel 47

seo.co

FEBRUARY 10, 2021

It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche. Google doesn’t want advertisers to abuse this system. But what if you could use the power of your competition against them?

Loyalty 116

Loyalty Brand Identity Branding SERP 116

KoMarketing Associates

MARCH 21, 2013

Search Results: Take note of how Google (and Yahoo/Bing) shift design and layout , and integration, of search engine results for important keyword phrases, to uncover new content opportunities and tactics for visibility. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Valasys

AUGUST 29, 2019

Google states that 72% of the people who own voice-activated speakers use them every day. According to Google, 90% of all the B2B executives research using the mobile devices which means that the brands must focus on creating a seamless mobile experience at every step.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Content Standard

FEBRUARY 16, 2017

We dedicate time in our days to reading up on the next Google algorithm shift, diving deep into our analytics to see if we are still ranking for certain search terms. Through RankBrain, for example, Google has already transformed its algorithm; as a result, traditional SEO tactics don’t work like they used to. Growing Up Google.

Marketing AI 87

Marketing AI SEO Advertising Agencies Marketing & Strategy 87

Hinge Marketing

OCTOBER 25, 2013

On September 26, Google resolved a month of confusion and curiosity by announcing not only a completely revamped search algorithm, dubbed Hummingbird, but confirming that Hummingbird had been flitting away under the hood of Google searches and analytics for the last month. ” “What’s with Google’s latest update?”

Work Management 48

Work Management Marketing Management Service Lead Scoring 48

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. 1) Google Auto-Populate. Searchers will often start by typing in a particular query only to end up choosing what Google auto-populates in the search box. 2) Google Related Searches. 4) Google Webmaster Tools.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Hubspot

SEPTEMBER 16, 2013

There are 3 billion searches a day on Google. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com. Yes, we said billion.

Google 28

Google Adwords Landing Pages PPC 28

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. 5 Social Media Predictions for 2013 (blogs.constantcontact.com). Be the catalyst of your natural social media success.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Content Standard

JANUARY 8, 2015

But with Google’s constant algorithm updates, it can often be difficult to pinpoint exactly what your SEO strategy should include. Tools like Google AdWords can help you build a solid strategy by allowing you to perform extensive keyword searches based on various factors such as phrasing, monthly search volume, and competition.

SEO 40

SEO Marketing & Strategy Adwords Long Tail Marketing 40

Content Standard

AUGUST 18, 2016

Marketers were already popularizing the importance of blogs, video was part of the conversation, and we were aware of the value of long-tail keywords. At that point, search engines were starting to respond to more conversational queries—or, in the words of a Search Engine Watch post circa 2013, “Google [was] becoming a person.”

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Hubspot

DECEMBER 13, 2012

For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JULY 22, 2015

1) How to Quickly Diagnose and Solve a Google Penalty. When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Looking at the chart below, you can see one of the websites that was submitted had an extremely sharp decline in traffic in January 2013.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

DECEMBER 12, 2013

If you''re still struggling to get that lovin'' feelin'' from your friends at Google, consider this post a good 101 class. Even if you''re new to SEO, you oughta know by now that Google recognizes sites that use keywords with care (meaning judiciously ) above ones that jam-pack them into their pages (meaning. 7) Trying to Do Too Much.

SEO 28

SEO Planning Allocation Long Tail Marketing 28

Hubspot

FEBRUARY 23, 2016

Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets. Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all. Setting Up a Blog Strategy. The Results.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

KoMarketing Associates

NOVEMBER 18, 2012

Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. The study covered traffic associated with 424 B2B sites.

Google 120

Google Marketing Management Long Tail Marketing Budget Programs 120

Webbiquity

APRIL 14, 2014

This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 Google+ receives 1.2 As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. billion Google searches, with 78% of U.S. FlipCreator ). SocialTimes ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

DECEMBER 29, 2011

1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Tweet this resolution! ).

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

seo.co

OCTOBER 4, 2021

Major algorithm changes like Google’s Panda, Hummingbird, and RankBrain updates have ensured that only quality content ranks. The 2013 Hummingbird update placed greater emphasis on natural language. In 2014, John Mueller from Google said, “ Keyword density, in general, is something I wouldn’t focus on. Conclusion.

Keywords 105

Keywords SEO Lead Scoring Lead Ranking 105

seo.co

MARCH 25, 2022

They’re tracked and followed by the search engine crawlers responsible for creating and maintaining Google’s web index, and are also used as an indicator of trustworthiness. Google determines the credibility of a website in part based on the quality and quantity of links pointing to it. Authority and search rankings.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Hubspot

AUGUST 16, 2017

billion searches per day on Google alone, search is a channel marketers still can't afford to ignore. Over the last ten years or so, it feels like we've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers.

Long Tail Marketing 78

Long Tail Marketing Lead Ranking Content Keywords 78

BuzzSumo

FEBRUARY 21, 2017

We can see that older content in 2013 and 2014 has gained many more links. For example, in 2013 just 14 posts drove 44,839 shares. Google’s 200 Ranking Factors: The Complete List. We Analyzed 1 Million Google Search Results. Long Form Content. Average Shares. Average Links. Total Shares. Total Links.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

OCTOBER 15, 2018

We create great content, but we still don’t seem to rank high in Google for our target keywords.". "So, In fact, adding more content to a poor existing site architecture can make it even harder for Google to find and rank your content. So, I’ve done my keyword research. Now what?". million queries, 30% showed a featured snippet.

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78

Webbiquity

JULY 29, 2014

This outstanding tool from Google evaluates the speed of both mobile and desktop access for any specified website, returns an overall score, and provides technical recommendations on for decreasing load time and improving site speed. ” SEO Report: How to Track Blog Performance on Google by Razor Social. Social analytics?

Budget Programs 100

Budget Programs Tools SEO Adwords 100

The Lead Agency

MARCH 27, 2018

Social media statistics from Australia in 2017 shows that Facebook has 16,000,000 monthly users, Twitter has approximately 2,800,000 monthly users and Google Plus has about 60,000 monthly users. Google’s voice recognition technology is now 95% accurate, improved nearly 20% since 2013.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Single Grain

MAY 4, 2022

A penalty from Google means that your website loses all or a significant portion of the organic traffic from the Google SERPs. This keeps your website safe from any manual penalties, and you continue to acquire more traffic from Google. Dive Deeper: The Complete White Hat SEO Guide: Google-Validated SEO that Works like Magic!

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Single Grain

APRIL 25, 2022

pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. A Simple Hack to Combine Facebook Ads and Google Ads. * What Is Paid Search Marketing?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Webbiquity

FEBRUARY 11, 2014

Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”). Of course, everyone knows that.

Tactics 100

Tactics SEO Tips Keywords 100

Hubspot

JANUARY 11, 2013

And these integrated efforts have definitely paid off: The Weddings @ Rollins board ranks on the first page of a Google search alongside its homepage for the search term "florida wedding rollins," giving engaged couples great visual content to drive interest and purchase intent as they plan their weddings. 9) Leverage the Long Tail.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

DAGMAR Marketing

DECEMBER 30, 2019

Over the past six years, the percentage of organic search hits to websites coming from mobile devices has skyrocketed, from 27% in 2013 to more than 60% in 2019. And speed matters, too: Google says more than half of mobile visitors will abandon a site that takes more than three seconds to load. Blogging & Content Creation.

Paid Content 52

Paid Content Marketing Websites Work Management Marketing Management 52

Webbiquity

NOVEMBER 12, 2013

68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 48% of the Fortune Global 100 are on Google+. More than one-third of Fortune 500 companies have active Google+ accounts. population still lacks internet access).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 48% of the Fortune Global 100 are on Google+. More than one-third of Fortune 500 companies have active Google+ accounts. population still lacks internet access).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

seo.co

SEPTEMBER 28, 2020

For starters, Google is introducing updates that refine its algorithm and allow it to evaluate the quality of content more stringently. Hummingbird , from 2013, introduced semantic search, which practically eliminated exact match keyword consideration in favor of considering context and meaning. The Benefits of Topic Clusters for SEO.

Long Tail Marketing 111

Long Tail Marketing SEO Lead Ranking Lead Scoring 111

Hubspot

JULY 29, 2014

For many people, when they post that blog about a new Google algorithm change or about their take-away from a conference they attended, they see a spike in traffic. He wrote a post for INBOUND 2013 that generated over 2,500 hits in the first few weeks after it was posted -- but last month, it only generated 44 views.

Long Tail Marketing 28

Long Tail Marketing Conference Content Thought Leadership 28

Hubspot

DECEMBER 28, 2012

You should aim to optimize your landing pages for long-tail search visitors who are simply seeking information on a topic and haven’t necessarily heard of your company. To see if your page qualifies for rich snippets, run it through Google's free structured data testing tool.

Landing Pages 28

Landing Pages Lead Generation Lead Ranking Lead Scoring 28