Convince & Convert

APRIL 16, 2013

That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? There are five things that every organization should undertake: Build Your Analytics Toolbox. For now, it is important to know that building a digital analytics function is not easy.

Analytics 142

Analytics Practices Ad Building Best Practices 142

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Let’s say that during your audit, you discover a post you wrote back in 2013. In fact, you can even break it down further to see how each piece of content has performed. You get the picture.

Marketing Budget Creation 264

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 264

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. I worked as a professional engineer before going into data science, but long before that I was already working with analytics to solve complex problems.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. They allow them to have a brand voice and be looked at as a thought leader rather than just selling their products or services. Read next: Converseon applies predictive analytics to conversation data.

SEO 107

SEO Cross-Selling Marketing & Strategy Storytelling 107

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). companies have integrated social media with their customer service, sales, or product development processes. e-Strategy Trends ). Earnest Agency ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Google Analytics is a good tool to help with this exercise. Are you monitoring and acting on metric reports from tools like Google Analytics? So, they were a main driver in pushing us towards a mobile-first society.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. A commercial data analytics company on Snapchat? Positions you as current and up-to-date.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry.

B2B Thought Leadership 107

B2B Thought Leadership Conversion B2B Thought Leadership 107

Customer Experience Matrix

JUNE 2, 2016

Its main screen sets the tone by offering just three tabs: Analytics, Journeys, and Integration. The company lists about a dozen standard integrations including major marketing automation, CRM, email, customer service, collaboration, and analytics systems. Another half-dozen are “coming soon.”

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. Cost-friendly solutions – Working with healthcare communications companies allows you to leverage their collective capabilities, providing cost-effective services that fit your budget.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

markempa

JULY 22, 2013

In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Martech

MARCH 30, 2022

First we sort of chased email testing technologies, and then it was web and mobile analytics, and then it became journey orchestration and personalization and recommendation technologies and then multi-touch attribution.”. Tech needs to be in service of goals. Bake it in from the beginning.

A/B testing 100

A/B testing Work Management Multi-Touch Attribution Marketing Management 100

Hinge Marketing

OCTOBER 25, 2013

Over the month of September, you may have noticed a trend in your analytics: small, unexplained rises or dips in your website’s page authority and domain authority. Google recently announced that going forward, keyword data would not be available in Google Analytics. Arguing semantics. Focus on quality, not keyword cram.

Work Management 48

Work Management Marketing Management Service Lead Scoring 48

6sense

JANUARY 7, 2022

Founded in 2013 with deep roots in big data and predictive analytics, 6sense pioneered audience management capabilities eight years ago with dynamic audience creation using first, second, and third party intent and behavioral data. 6sense offers the best experience from integration to analytics and intent.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Emphasize Problem-Solving: Frame your product/service as the solution to the buyer’s pain points, not just a list of features. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Envy

NOVEMBER 29, 2017

Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. Ultrahaptics Twitter: @ultrahaptics Founded: 2013 Based : Bristol, UK Funding : Series B, $28,6 million. Field and innovation : Ravelin are hitting the sweet spot in fraud analytics by utilizing machine learning.

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

SocialPilot

MARCH 12, 2024

This is Wells by Wells Fargo Wells Fargo is a financial services behemoth and the third-largest bank in the world. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services. If you are looking to take your marketing campaigns to the next level, try SocialPilot.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Buzz Marketing for Technology

MAY 15, 2013

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Hubspot

JANUARY 1, 2013

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. 2013 will not, I think, be a year of radical changes in the local search paradigm.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

NuSpark Consulting

OCTOBER 20, 2013

Nearly two years ago, Google made the decision to the block organic keyword search data of logged in Google account searchers, leaving a significant proportion of the keywords driving site visits to be identified in Google Analytics as “not provided.” Set up filters in Google analytics to segment the “not provided” data.

Keywords 100

Keywords Google SEO Marketing Analytics Tools 100

Customer Experience Matrix

OCTOBER 30, 2014

connects to any system with an open API, which includes most major software-as-a-service products. self-service. A new self-service edition is limited to specific marketing automation, customer support, and CRM systems and costs somewhat less. Let’s run through them with Wise.io as the subject. million to $3.5 million).

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

KoMarketing Associates

MAY 31, 2016

Last week, during Google’s Performance Summit , the company announced a series of exciting changes to their online services. From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Another area where Google is improving their services is for Remarketing.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Convince & Convert

NOVEMBER 19, 2013

Real Time Marketing is using data analytics with a process flow to shift marketing messaging in real time or near real time. In the digital world, customer service is front and center, and a two-way dialogue mandatory. 2013 Social Media Trends from Zena Weist. What does Real-Time Marketing mean?

Trends 167

Trends Advertising Agencies Buzz Paid Search Agency 167

KEO Marketing

JUNE 22, 2016

June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. PHOENIX, Ariz., Women Business Leader by Forbes.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

markempa

FEBRUARY 25, 2013

This is probably why doing a better job of acting on data to improve marketing performance is the goal of 66% of the 1,260 marketers surveyed as part of MarketingSherpa’s 2013 Marketing Analytics Benchmark Report. Marketing Data: Using predictive analytics to make sense of big data. Check out the report’s free excerpt.).

Planning 120

Planning Work Management Clickthrough Internet Marketing 120

markempa

JULY 15, 2013

Separating texts to target different stages of lead interest (just looking, comparing services, emotional purchasing triggers). Related Resources: MarketingSherpa Lead Gen Summit 2013 – September 30 – October 3, San Francisco. Counting in: Solid keyword research. That was not our intention.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations.

CMO 64

CMO Advertising Benchmark Customer Surveys B2B Marketing 64

NuSpark Consulting

NOVEMBER 17, 2013

On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. Through analytics and research, you can reach the full potential of this newfound gift from Twitter and watch your business explode. Social Media Tactical Services' How to Use Twitter’s Lead Generation Cards to Actually Generate Leads.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. Chart courtesy of Optify’s 2013 B2B Lead Generation Trends Report.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Customer Experience Matrix

APRIL 9, 2014

But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. It also still provides the advanced social media monitoring and influencer identification, press release posting, and local directory submission services that most competitors do not.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Valasys

SEPTEMBER 8, 2020

” The company headquartered in London, England was founded in the year 2013 and specializes in Marketing communications, Advertising, Media planning, Media buying, People-Based Marketing, Creative, Innovation, Data, and Technology.

iProspect 40

iProspect Enterprise Management Paid Search Agency Advertising Agencies 40