Walker Sands

MARCH 22, 2022

And last year was no exception — in 2021, we grew revenue by 41% and expanded to the East Coast through our acquisition of March Communications , adding offices in Boston and Atlanta. But none of this growth would be possible without the work of the talented employees and leaders at our agency.

Demand Generation Agencies 52

Demand Generation Agencies PR Work Management Marketing Management 52

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Zoominfo

OCTOBER 2, 2019

However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . It was widely adopted by entrepreneurs and has been wildly successful – in part because their offering was so niche and specialized, and also because they were willing to pivot quickly in response to market demands.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. In fact, a recent study from Demand Metric found that 80 percent of marketers blame marketing and sales flops on data quality.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. Join me at next week’s Webinar for a roadmap to making this happen.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Hubspot

FEBRUARY 12, 2020

Romance On Demand" - Uber. On-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. February 9, 2013. 2013, but was updated for comprehensiveness on January 30, 2020. This campaign is pretty cheeky. Except the margins are way better for Uber.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Develop KPIs that demonstrate marketing’s direct impact on revenue and customer acquisition cost. Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs).

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Leadspace

OCTOBER 16, 2017

Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry. Data is also the lifeblood of the greatest technological innovations of our times.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Computer Market Research

MAY 6, 2014

A study conducted by CSO Insights in 2013 discovered that 42.9% These changes range from the expansion of cloud computing services to increased demand to target midmarket segments. A study conducted by CSO Insights in 2013 discovered that 42.9% The channel landscape has undergone tremendous changes.

Advertising Channels 60

Advertising Channels Enterprise Management Paid Search Agency Marketing Management 60

Computer Market Research

MAY 6, 2014

These changes range from the expansion of cloud computing services to increased demand to target midmarket segments. A study conducted by CSO Insights in 2013 discovered that 42.9% Vendors starting to realize the importance of the evolving landscape are finding themselves revisiting their channel strategy.

Enterprise Management 60

Enterprise Management Advertising Channels Paid Search Agency Marketing Management 60

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. To be honest, I was less concerned about the year-to-year change in percentages than about marketing automation’s low rank in both years – next-to-last in 2012 and ninth of twelve in 2013.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Content Standard

APRIL 12, 2019

Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. Christina Bottis , director of B2B demand generation for CareerBuilder, knew her team needed a new content strategy in order to increase engagement and provide sales with more qualified leads.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

seo.co

NOVEMBER 17, 2020

And as is the case with any product or service, this finite supply coupled with increasing demand impacts valuations and creates a marketplace for buying and selling domains. In 2013, there were a total of 147.1 And in true internet fashion, a domain can go from being obscure to in high-demand in a matter of hours.

Domain 69

Domain Automation Pricing Price 69

Content Standard

JANUARY 9, 2015

marketers surveyed said that 10 to 50 percent of their digital marketing budgets goes toward retargeting, up from 53 percent in 2013. “It’s only natural that they’ve begun to demand tools that support their vision for a full-funnel, multi-platform, data-driven marketing strategy.” ” Mobile Retargeting. .

Paid Search Agency 40

Paid Search Agency Ads Budget Programs Advertising Funnels 40

Hubspot

FEBRUARY 24, 2020

A Google blog post announcing the phaseout explains, "Users are demanding greater privacy--including transparency, choice, and control over how their data is used--and it’s clear the web ecosystem needs to evolve to meet these increasing demands.". In late 2019, Google Chrome made up more than 56% of the web browser market.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Pearl Digital Marketing

OCTOBER 13, 2019

It rolled out in 2013, and it required people to reformat their meta tags, HTML tags, URL address, page formatting, link building and adding high-quality content without keyword stuffing. Payday – In an effort to fight bad SEO tactics, Google introduced the Payday update in 2013. Use browser caching to minimise your HTTP calls.

SEO 72

SEO Domain Mobile Marketing Keywords 72

LEADership

SEPTEMBER 5, 2013

– Hubspot’s 2013 Inbound Marketing Report. And if you are interested in accelerating your demand generation, feel free to download a free copy of The ALEA Demand Generation Playbook. Once you draw traffic to your company site, you can then design a conversion process aimed at delivering on your final conversion goal.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Vidyard

MAY 26, 2015

In research conducted by Forrester in 2013 on how marketers manage performance, only 10% of respondents felt that their marketing teams were effective at using data analytics to make decisions. More than half (61%) admitted that most of their data work went into reporting on how they did.

Work Management 51

Work Management Marketing Management Word of Mouth Paid Search Agency 51

Valasys

JANUARY 31, 2019

The demand orchestration leader, Integrate, announced on January 16 th 2019, that they have acquired ListenLoop, an account-based programmatic advertising platform. Integrate platform customers will now be able to execute, manage, measure and connect programmatic with demand generation which closes the gap between accounts and contacts.

Account Based Marketing 61

Account Based Marketing Acquisitions ABM Marketing Automation Services 61

Hubspot

MARCH 6, 2014

CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.” Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Biznology

JULY 24, 2017

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. My office was next door to his, and all day long I listened to that fabulous laugh,” she told Vogue in 2013. Mashable ).

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Porch Group Media

NOVEMBER 10, 2020

David: So the origin of the term is 2013, which is when we first started to see marketing tools that were building their own customer database. David: We’ve certainly seen a few interesting acquisitions recently. It would be great to hear a little bit of the background of why and what the Institute is doing today.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

NetLine

JANUARY 23, 2020

Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. For example, we pioneered a program back in 2013 called Autism at Work. This was the old adage of inbound marketing for customer acquisition.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Velocity Partners

AUGUST 20, 2018

Around 2013, suddenly a lot of people became very interested in harnessing hybrid marketing technologist talent in their organizations. So yes, there’s acquisition activity but so far it’s been overwhelmed by new entrants. And then a dozen emails from new startups. You could keep breaking software up into finer pieces.

Budget Programs 45

Budget Programs Vendors Paid Search Agency Advertising Agencies 45

Hubspot

FEBRUARY 13, 2013

On-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. New Jersey Tourism (@Visit_NewJersey) February 9, 2013. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action.

Campaigns 28

Campaigns Planning Top of Funnel Sample 28

Hubspot

JULY 17, 2013

In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. Millennials don’t necessarily value the touch and feel of a product -- but rather the ease of acquisition and use of a product. They want it on-demand. To help illustrate the decline in engagement with physical media, one only needs to look at music sales.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Webbiquity

APRIL 14, 2014

As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. In 2013, Internet advertising expenditures surpassed newspaper ad spending for the first time. In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets). Google+ receives 1.2

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

chiefmartech

DECEMBER 30, 2019

Tom’s comment was in response to a post about a recent martech acquisition — Terminus acquiring Sigstr. There’s been a stream of martech acquisitions lately. In addition to a ceiling on demand that constrains the total market size, generalist products tend towards winner-take-all or oligarchy dynamics.

Long Tail Marketing 70

Long Tail Marketing Disintermediation Amazon eCommerce 70

Valasys

APRIL 5, 2019

The acquisition will position Integrate users with the ability to automate the handover process of leads that are captured at events to the sales teams in real-time. Face-to-face events account for 18% of B2B marketing expenditure and have become the number one demand tactic for B2B marketers.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49

Marketing Insider Group

JANUARY 2, 2015

Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. Blogs require roughly 9% of marketers’ total full-time staff dedications and demand just 7% of marketers’ total budgets. The Claim: Blogging drives customer acquisition. We believe three things absolutely: 1.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Martech

NOVEMBER 15, 2021

The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies. Founded in 2013, the company has 90 employees. Built 100% on the Salesforce platform, Full Circle Insights offers multi-touch attribution, comprehensive funnel metrics and lead management technology.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Hubspot

SEPTEMBER 20, 2017

We started using website chat at HubSpot in 2013. And similar to how “ noreply@company.com ” frustrated buyers looking for information via email, customers are again the ones suffering when companies can’t manage the demands of live chat. Buyers were empowered to get answers to their questions in real time from a real person.

Marketing Automation Services 76

Marketing Automation Services Skype Marketing Management Hubspot 76

accelerate agency

MARCH 29, 2023

Global access Demand for SaaS businesses is high due to its extensive reach. Important ones to keep an eye on for SaaS businesses include churn and cost-per-acquisition. KPI tracking Demand for KPI SaaS products is huge, since it’s a factor that can significantly impact a company’s performance.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

chiefmartech

OCTOBER 29, 2017

Over 10 years, approximately 65% of businesses end (although I wouldn’t call a good exit-by-acquisition an unhappy ending). If you’re a demand generation marketer, you know this math: it’s pouring more prospects into the top of your funnel. There was definitely a swelling of new martech firms starting around 2013.

Market2Lead 60

Market2Lead Reachforce Eloqua DemandBase 60

Single Grain

DECEMBER 29, 2020

He famously bought Single Grain, which was failing and no one was expecting a resurrection, back in 2013 for two bucks (yes, $2!). How to Recruit a Marketing Team Great at Product Marketing and Demand Generation. More SaaS Articles : * SaaS CAC: A Guide to Customer Acquisition Costs. * 8) Brad Feld. We can help.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40