Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!” You know, the person who buys the products and keeps the company in business? I can hear it now. “Oh,

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Webbiquity

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Webbiquity

NOVEMBER 14, 2017

Products transform to superheroes; they can become an essential gadget, while even the most mundane service can save someone’s bacon in a crisis. People are no longer interested in looking at a product or seeing what it does. They are all promoting products they have no real relation to, which is one of their key strengths.

Video Marketing 239

Video Marketing Storytelling Content Paid Search Agency 239

Webbiquity

JANUARY 28, 2013

Top SEO Tools for 2012 by Mark The Marketer. Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 14 Search Tools to Bookmark by Search Engine Watch. Keyword Research Guides and Tools.

Keywords 100

Keywords Research SEO Tools 100

KoMarketing Associates

FEBRUARY 10, 2021

The Knowledge Graph was launched in 2012 and has accumulated an impressive amount of data. Video thumbnails appear in results (mostly from YouTube). YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc. Knowledge Panel and the Knowledge Graph.

SERP 295

SERP Features Google Top of Funnel 295

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts. Take Advantage of Partnerships.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” Within five days, it had more than 70 million views on YouTube and 16 million on Vimeo. So what content marketing tips can we learn from the Kony 2012 campaign? Production values matter.

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

Biznology

JUNE 22, 2016

So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate.

Top of Funnel 150

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 150

Adobe Experience Cloud Blog

SEPTEMBER 13, 2012

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. Marco Casalaina , VP of Product Management, KXEN. Choose your sessions wisely (Tweet this) – Pick out the most important sessions to attend and leave the rest to view on YouTube later.

Tips 48

Tips Consulting Marketo Work Management 48

Biznology

APRIL 17, 2020

And for those, like me, that need daily doses of laughter, you will find a link to the recently launched Robin Williams YouTube channel. “Why You Should Ignore All That Coronavirus-Inspired Productivity Pressure. Others are using their time at home to write and report a burst of research productivity. Be well,-kj.

Youtube 104

Youtube Conference Work Management Validation 104

Martech

FEBRUARY 15, 2023

In 2012, The Wall Street Journal caught travel website Orbitz charging Apple device users more for hotel rooms than PC users. As they say, if a service is free, the user is likely the company’s product. For instance, Alphabet’s YouTube is strongly interested in increasing the time people watch videos on its platform.

Ethics 92

Ethics Marketing AI Multivariate analysis Paid Search Agency 92

Ambal's Amusings

JULY 19, 2012

Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations an enormous opportunity to engage direc. 2012-07-18T13:37:00Z. 2012-07-18T13:38:00Z. Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations an enormous opportunity to engage directly with their customers.

Content Marketing 100

Content Marketing Content Youtube Storytelling 100

Contently

NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Outgrow

AUGUST 12, 2021

SaaS ROI Calculator – Let Your Customers Know the ROI on Your Product. If you can tell customers how much your service/product costs them and what results they can expect, they are more likely to convert. SaaS Cost Calculator – How Much Does Your Product Or Service Cost? This considerably reduces your CPA.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Convince & Convert

NOVEMBER 2, 2015

This is a company that sells a seemingly boring product: shaving razors. In March 2012, they released a promotional video entitled “Our Blades are F ing Great!” Within just 48 hours, the Dollar Shave Club received 12,000 new monthly subscribers, and the video has since generated more than 20 million YouTube views.

Television marketing 149

Television marketing Youtube Video Marketing Newsletter 149

Hubspot

FEBRUARY 18, 2020

Facebook reached one billion users in late 2012. Ten years ago, businesses won because they sold a product 10 times better than the competition. Video-based platforms like YouTube show no signs of slowing growth––it was the only bright spot in Alphabet's recent earnings report. Since 2010, the marketing world has changed.

Work Management 101

Work Management Planning Marketing Management Paid Search Agency 101

SmartBug Media

JULY 17, 2020

Click on that and it will take you straight to an account setup page for Intuit, where you can learn more about Mint and be convinced to invest in its products. All you need to decide is what the CTAs are pointing to, whether your email marketing list, a product trial, or something else. Credit: YouTube.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Hubspot

JULY 31, 2018

In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. Image courtesy of Lemon&Orange Youtube channel. Users can also find out which tools or products they’ll need to apply certain products. StubHub.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Digital B2B Marketing

APRIL 9, 2012

Last week for #B2Bchat I moderated a discussion on video in B2B marketing, including why B2B marketers should care , how to get started, production quality and tools and resources. Hardware and software recommendations from participants are included below under Recommended Tools and Products. Ideal Length of B2B Videos Short.

B2B Marketing 100

B2B Marketing Video Marketing B2B Paid Search Agency 100

Hubspot

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Creating a blog constructed of articles around the benefits of your product will be helpful.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

OCTOBER 29, 2019

The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Having an online presence is all about showing up in search engines, on social media, and sites like YouTube. For example, The Skimm , a daily newsletter, personified their brand when they were founded in 2012.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Huptech Web

OCTOBER 6, 2023

You’ve probably stumbled upon the web for product reviews, admired those stylish OOTD (Outfit of the Day) snaps on Pinterest, chuckled at the latest TikTok trend, or ever bought something cool and just had to flex it on Instagram or Facebook? A possible shopper scrolling through a product page, and what catches their eye?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

SnapApp

MARCH 21, 2017

Brands from around the world participate in this prankster’s holiday with clever campaigns, fake websites, and videos of gag product announcements. If the video views on the Toms’ YouTube channel were any indication, this campaign was a runaway success. . Raise your hand if you’re with me in this. Google Paper. Toms + Uber = shuberX.

Campaigns 107

Campaigns Paper User-Generated Content Youtube 107

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. The Biggest LinkedIn Updates of 2012. The Biggest Foursquare Updates of 2012. The Biggest Google+ Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

JULY 22, 2019

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. Image Source. The Rise of Digital Advertising. plus setup costs.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Biznology

NOVEMBER 26, 2013

billion people who, at any moment, could engage you, your brand, company, product, or service — brands, companies, products, and services. Think of it as delegation: you can’t be everywhere, all the time. There’s just one you and there are upwards of 1.4 Sort of like cheating.

Communities 80

Communities Work Management Marketing Management Social Media 80

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. After scrolling down through his new fiction novel tweets, you will get to see many industry-related talks, content marketing predictions, his recent reads, and personal anecdotes of marketing his own product.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Aberdeen

JANUARY 29, 2019

He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012), as well as the creator of the Marketing Artificial Intelligence Conference (MAICON). Do you know which specific companies are currently in-market to buy your product? Paul is a graduate of Ohio University’s E.W.

Marketing AI 40

Marketing AI Paid Search Agency PR Advertising Agencies 40

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes on Google+ in January 2012, a drop from 5.1 minutes in November 2011 and 4.8 minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Biznology

JUNE 17, 2013

Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video. 85% of people more likely to purchase a product after watching a product video. 85% of people more likely to purchase a product after watching a product video.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

seo.co

APRIL 11, 2021

Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. In this article, you can learn how to list your own product(s) on Google Shopping and take advantage of its huge reach.

Work Management 107

Work Management Google Marketing Budget ROAS 107

ViewPoint

OCTOBER 2, 2012

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. In post-production, we break each interview down into small segments and provide “teaser” copy for each segment. You’ll also be able to present them with unique products, services, customer support, or experiences.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Contently

SEPTEMBER 19, 2016

While gamers can’t take credit for making YouTube an internet behemoth, they’ve certainly done their best to colonize it. In August 2015, YouTube launched YouTube Gaming, a separate platform just for gaming content. PewDiePie wasn’t the first person to post a Let’s Play, but he is the most popular.

Trends 60

Trends Media Youtube Advertising Mediums 60

Marketing Insider Group

SEPTEMBER 11, 2015

The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. 500+ Native Ad campaigns delivered since 2012. Promote articles and blog posts, videos and YouTube channels, press, 3rd party reviews. The numbers. Why Outbrain?

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. What is viral marketing, anyway?

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Marketing Insider Group

AUGUST 1, 2013

According to Cisco, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. Is it because video seems to be in the realm of agencies or production houses and a lack of in house skill? There are many consumer, prosumer and B2B brands that have succeeded on YouTube alone.

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100