KoMarketing Associates

JULY 27, 2017

As any savvy paid search advertiser knows, ad extensions are one of the keys to a successful ad. With this extension, an advertiser can create a series of linkable text right underneath the main ad. For example, if the goal of an ad is to get new customers, it wouldn’t make sense to advertise a “log-in” page.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it. Automated product recommendations are due later this year.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. At the time, Instagram had only 30 million users.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Scoop.it

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Do you plan to sell products or services via YouTube? Last but not least: About 90% of YouTube watch time comes from mobile devices. Try YouTube advertising or cross-promotion.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Digilant

JULY 22, 2021

In the world of digital advertising, it’s easy to get caught up in the latest and greatest – what’s new, trendy, and making a splash. Although this format may seem plain compared to the unique creative ad formats we see today, there are many great benefits of display digital advertising. What is Display Digital Advertising?

Display 52

Display Advertisements Advertising Cost Per Click 52

Customer Experience Matrix

JANUARY 19, 2016

So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention. The company had been doing this and programmatic ad buying since its start in 2012. Even fewer support advertising along with other channels. The content sequencing engine is a more recent addition.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Crimson Marketing

JULY 17, 2013

BI Intelligence recently released a new report on Big Data and Mobile (to access this report you’ll need to sign up for a free subscription). ” Big Data and Mobile - Mobile big data can be found not only through smartphones and consumer usage patterns, but also in apps and other mobile services.

Marketing Management 100

Marketing Management Mobile Advertising Mobile Marketing Internet Marketing 100

Biznology

DECEMBER 7, 2012

Well, if your plan isn’t focused on women, tablets, and mobile advertising, you may want to send it back to the draft stage. Nielsen released “ State of the Media: The Social Media Report 2012 ,” which provided some eye-popping growth numbers for mobile and app usage. Mobile Apps. Mobile Advertising.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” Before you can understand shadow traffic , you need to understand how web, content, and product analytics tools work. Even Google, the juggernaut of advertising, is building an adblocker into Chrome.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Marketing Insider Group

MAY 8, 2012

My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012. So in the next week, I will share 2 additional infographics to help inspire your efforts, to focus on your customers and to drive better results in 2012. By 2014 the mobile internet will over take desktop internet users.

Mobile Marketing 100

Mobile Marketing Stats Mobile Advertising SMS 100

ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. Although it is a mobile-first platform, the app is accessible through desktop.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

NuSpark Consulting

JANUARY 11, 2013

With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Partnering with media agencies that provide video and motion graphics services ensures creative production and high quality output, without a huge investment. In 2008, no one had even heard of the App Store.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Sprout Social

FEBRUARY 27, 2017

Social Media Advertising Statistics. Advertisers certainly aren’t moving away from the platform as well. Mobile accounts for 86% of Twitter’s ad revenue. Twitter is accessed through a mobile device by 82% of its monthly active users. Social Media Advertising Statistics. Facebook Statistics. Twitter Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Valasys

DECEMBER 5, 2022

In 1836, a French newspaper called ‘ La Presse ’ was the first ever platform to have an advertisement space. Thus started the engine of advertising and marketing via print and other broadcasts. Advertisements became digitized. 2012 – By now, it had over 1 billion users. 2004 – Facebook was launched.

Facebook 40

Facebook Paid Search Agency Ads API 40

Marketing Insider Group

SEPTEMBER 11, 2015

The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. It is advertising for the modern internet. 247M viewers (94% US reach), 122M mobile uniques. 500+ Native Ad campaigns delivered since 2012. The numbers.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Convince & Convert

JULY 24, 2013

In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. Plus, now more mobile users keep location turned on, automatically appending their locale to Facebook, Twitter, Instagram, and Vine posts. Advertising as Youtility. Whither the Check-In?

Paid Search Agency 121

Paid Search Agency Ads Adwords Mobile Advertising 121

NuSpark Consulting

JULY 28, 2015

Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. For most, it’s still seen as an advertising medium. Location-based mobile tracking (67%).

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. 2) Mobile-Only Facebook Ads. For the first time, they allowed marketers to pay for ads only in the Facebook mobile app , as opposed to the mobile app and desktop app combined.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

KoMarketing Associates

DECEMBER 27, 2016

One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Our Favorite Posts & Articles from 2012. Final Thoughts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Convince & Convert

MARCH 15, 2013

Garmin mostly uses one handle for all of its social channels, which helps its fans learn about products in other industries that they may want to learn about or take advantage of. Instead, this week’s statistic comes from an eMarketer report about the total advertising spend in the U.S. billion was spent on mobile advertising.

Communities 138

Communities Mobile Advertising Emarketing Stats 138

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. After scrolling down through his new fiction novel tweets, you will get to see many industry-related talks, content marketing predictions, his recent reads, and personal anecdotes of marketing his own product.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. Additionally, this maturing is being advanced by the acceleration of social advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. Additionally, this maturing is being advanced by the acceleration of social advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Buzz Marketing for Technology

JUNE 5, 2013

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Customer Experience Matrix

MAY 21, 2015

What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. Perhaps inspired by the venue, the Teradata folks did a lot of (metaphorical) kimono opening at the event, detailing their product plans in ways I rarely see in public. Maybe that’s the nature of roadmaps.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Digilant

DECEMBER 19, 2018

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. The result, this channel is a wide open opportunity for advertisers so much so that Juniper predicts voice-based ad revenue could reach $19 billion by 2022.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

KoMarketing Associates

DECEMBER 27, 2016

One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Our Favorite Posts & Articles from 2012. Final Thoughts.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months. As of 2019, 79.5%

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. Users can also find out which tools or products they’ll need to apply certain products. Image courtesy of TheVerge.com.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Hubspot

SEPTEMBER 12, 2018

IoT will become more mobile-friendly. As the popularity of smart devices continues to grow, so will the scope and quality of the products. In hospitals, connected devices can help professionals track products from factory to floor, manage resources, and monitor equipment to prevent critical hardware from breaking.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. In 2012, I wrote about a supply-chain management software company called Kinaxis. What drives customers in your space crazy?

Work Management 167

Work Management Marketing Management Conversion Generation 167

Hubspot

NOVEMBER 30, 2016

So, what does optimized Facebook advertising actually look like? In this post, we'll quickly go over the three overarching formats for Facebook Ads: right column, desktop News Feed, and mobile News Feed. Relevance is critical for success when using Facebook advertising. How is your product or service different from any other?

Facebook 101

Facebook Paid Search Agency Work Management Ads 101