Hubspot

OCTOBER 17, 2018

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. When Apple unveiled the first iPhone in 2007, they changed the mobile phone landscape for the first time -- and they changed it for good. First-Mover Disadvantage.

First-Mover Advantage 74

First-Mover Advantage Work Management Marketing Management Amazon 74

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Digital Video Mastery: Beyond the Product Video. The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

ClearVoice

JULY 27, 2023

Then, the world receives them — and hopefully, they elevate public awareness of a brand or product in just a few powerful words. A slogan encapsulates how your brand or product differs from the rest and expresses your purpose. Slogan examples Take Miller Beer of the 1950s dubbing their product “ The Champagne of Bottled Beer.”

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

ClearVoice

APRIL 17, 2019

Then, the world receives them — and hopefully they elevate public awareness of a brand or product in just a few powerful words. A slogan encapsulates how your brand or product differs from the rest. Take Miller Beer of the 1950s dubbing their product “ The Champagne of Bottled Beer ” — did it necessarily deserve the title?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? That’s a big bump from 2012, when 49 percent of adults said they received news from social media. But the rise of social media and mobile devices have shifted this somewhat. Newsy content can go a long way on social media. Native Ads.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

AUGUST 2, 2012

We're knee deep in 2012 Summer Olympics coverage, and billions of eyes from around the world are watching athletes attempt to break records and bring home the gold. As one of the less-than-hefty cars advertising at the 2012 Olympics, this was a relevant and effective way to stand out against other manufacturers.

Campaigns 28

Campaigns Paid Search Agency Mobile Advertising Work Management 28

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

JUNE 24, 2011

It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. According to Michael Tasner in his book “ Marketing in the Moment ,” only 6% of businesses are doing any type of mobile marketing. of them mobile market. of them mobile market. And that number is only rising.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Hubspot

JULY 12, 2014

It’s hard to say which brand has achieved the most impact without access to data, but to me one of the most interesting advertisers was Beats by Dre stereo headphones. Above all it was a real step up from the simple (but highly effective and memorable) product placement on the heads of famous athletes we saw in London 2012.

Brand Identity 28

Brand Identity Branding Paid Search Agency Advertising Agencies 28

Convince & Convert

AUGUST 24, 2012

. : Yeah, well it’s definitely – I think that Twitter is still a fan of open development, just not open development that impinges upon their core revenue model, which is consumer experience enhanced with advertisements and social ads. ” This is the talk radioization of television, right? That has a ways to go.

Social Media 115

Social Media Media API Twitter 115

Hubspot

AUGUST 16, 2017

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. Companies have slogans for the same reason they have logos: advertising. Both formats grab consumers' attention more readily than the name a company or product might.

Paid Search Agency 101

Paid Search Agency Brand Identity Branding Companies 101

Convince & Convert

FEBRUARY 22, 2016

Companies used to do this with everything, including product development. A company would focus on innovating one or two products and spend a lot of time researching those products. Then, they would launch those products and go stagnant for a while. Sound familiar? They never stop communicating. Nike learned.

Paid Search Agency 105

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 105

Hubspot

AUGUST 16, 2017

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. Companies have slogans for the same reason they have logos: advertising. Both formats grab consumers' attention more readily than the name a company or product might.

Paid Search Agency 78

Paid Search Agency Brand Identity Branding Companies 78

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. Mobile matters.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

NOVEMBER 7, 2016

Third, Instagram micro-influencers are smartly targeted with free products and other perks in exchange for featuring LaCroix in lifestyle images shared with their large following. It’s been said that your brand is more important than the product or service you sell. Branding Best Practice: Discover Where Your Audience Hangs Out.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Webbiquity

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). ” ( Experience: The Blog ). DashBurst ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

FEBRUARY 15, 2017

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. 11) Effective Mobile Marketing Awards. 7) Content Marketing Awards.

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

Hubspot

NOVEMBER 12, 2015

Whenever I'm watching a movie and I see a case of really obvious product placement, I can't help but roll my eyes. But product placement is everywhere, from the famous Mini Cooper car chase in the 2003 film The Italian Job to the cans of Mountain Dew rewarded to the winning team on CBS's television series, Survivor.

Examples 28

Examples Product Television marketing Ad Exchange 28

Hubspot

OCTOBER 28, 2019

When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns.

Paid Content 62

Paid Content Campaigns Planning Paid Search Agency 62

Hubspot

FEBRUARY 3, 2012

A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 Buy the stamps to send out your 2012 holiday cards. Marketers love Apple products! Develop 542 mobile apps. Air 17 regular commercials on network television any other time of the year. Take that, environment. Tweet This! Tweet This!

Budget Programs 28

Budget Programs Buy Paid Search Agency Ads 28

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Webbiquity

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. 92% of B2B buyers use online resources to research products and services.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. 70% of marketers plan to increase the number of different social platforms they use in 2012. And their competition.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Online Marketing Institute

APRIL 11, 2011

“A big part of our growth will come from new product development and expanding distribution channels, and this takes a lot of dedicated focus. Today in Mobile. Mobile Lists. Productivity Lists. Advertising. television. Mashable News In Your Inbox. Top Stories. My Stories (Personalized). All Stories.

Social Media 40

Social Media Media Advertising Agencies Mobile Advertising 40

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. SaaS software can be accessed from any desktop computer, laptop, tablet or mobile phone. 12 Best SaaS Marketing Tactics for Business Growth.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Convince & Convert

APRIL 18, 2016

In the last article, I focused on advertisements in general. Today, such advertisements, which include videos, interactive infographics, and articles, are quickly gaining traction among both brands and publishers. If there were a scale, standard advertisements would be Kanye West, and branded content would be Natalie Portman.

Campaigns 100

Campaigns Brand Identity Branding Mobile Advertising 100