Remove 2012 Remove Google Remove Mobile Advertising Remove Social Networks
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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. In just a year, spending on mobile advertising in the U.S.

Facebook 128
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. It’s not what you almost certainly think.).

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What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

The four most popular messaging apps already have more monthly active users than the four major social networks. mobile users in the U.S. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. According to a recent estimate , 12.1%

Branding 154
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2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Social and Mobile Powers Search Alternatives. Some evidence exists that social and search are increasingly, inextricably linked. Just look at the integration of Google+ goodies into Google’s search results.

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Facebook’s Booming Ad Business Is Only Getting Bigger

Contently

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. In its most recent edition, social media revenue rose to $7 billion, a staggering 57 percent increase from the same period a year earlier. To no one’s surprise, Facebook drove the majority of that growth.

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Does Your Rewards Program Really Need Social Media?

The Customer

Fresh controversy over Facebook’s practices regarding misinformation and Instagram’s effect on children should cause brands, including rewards programs, to question their marketing on the social network. Social Media Has Many Faces. Facebook counts more than 9 million advertisers, which pay nearly $2.3 billion yearly.

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18 Stats On The Mobile Market You Need To Know [Infographic]

Marketing Insider Group

My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012. With more than 2,400 Retweets, 650 “pins,” 200 LinkedIn shares, 47 “likes” and 45 Google+ shares and 25 comments, I was truly astonished by the amount of support and interest. 27% of those are smart phones.