ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. ” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

NOVEMBER 27, 2012

Plus, if you're not already using some of these new features (or perhaps didn't know they existed), what better time to get started than the new year? Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. He has been recognized as a “Top 100 Entrepreneur Under 30,” by former President Barack Obama, and his company was featured on the list of “100 Brilliant Companies.”. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

NOVEMBER 30, 2016

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. Although ads in the News Feed are likely to get higher engagement metrics due to its native advertising features, right column ads shouldn’t be forgotten.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Hubspot

JANUARY 21, 2019

Though it's since diversified its product selection since that article was published, the fact remains that Red Bull's consistent packaging has helped this brand go global. Dunkin Donuts has evolved its menu to satisfy the sweet tooth of its global customers. It looks European. Koehn in a 2001 article. World Wildlife Foundation.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Hubspot

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. Creepy -- or great marketing? 1) Target. It was a game changer.

Personalization 100

Personalization Brand Identity Branding Planning 100

Hubspot

MAY 18, 2016

Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. And now, the company is opening its doors to publishers who are seeking new opportunities to reach new audiences. Publisher-Friendly Distribution & Monetization Features.

Advertising Mediums 40

Advertising Mediums Paid Search Agency Companies Media 40

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. The new Facebook is here and brings with it features that call for some changes in Facebook marketing. Google News Standout Tag Features Quality Content. What 2012 Is Indicating.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

FEBRUARY 10, 2017

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. 2012: Video arrives. In 2014, Snapchat ramped up innovation and launched a slew of new features and updates.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

JUNE 16, 2016

And each time you publish a new blog post, it's your subscribers who'll provide you with that initial surge of traffic -- which, in turn, will propel those posts' long-term success. The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Hubspot

FEBRUARY 1, 2017

Earning the trust of prospective customers can be a struggle. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. It helps to select a customer who's well-versed in the logistics of your product or service. Product Knowledge. Remarkable Results.

Case Studies 36

Case Studies Case Study Studies Template 36

Hubspot

MARCH 22, 2012

Yesterday, CNNMoney published an article reporting on a new U.S. Postal Service campaign that has made some of us here at HubSpot a little queasy. The web tool supposedly helps small businesses micro-target direct mail by allowing companies to target customers by neighborhood or zip code -- no names or addresses required!

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. 508) stated that online marketing is “efforts to market products and services and build customer relationships over the Internet.” Your audience ranges in millions and you can get customers from all across the world. It’s cost-effective as compared to the other traditional marketing channels.

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

Hubspot

MARCH 15, 2015

This print ad for the car brand features a one-page ad with a front view of the car that asked people to hit the ad. To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. Volkswagon published a three-page spread so readers could take a test drive. 10) Volkswagon.

Paid Search Agency 28

Paid Search Agency Ads Advertising Agencies Allocation 28

Hubspot

JANUARY 15, 2014

Created by HubSpot, Signals notifies you when a contact has opened an email you''ve sent their way. Intuitive setup, attractive design, feature-rich, but not bloated with useless add-ons. Lower-scoring reviews for both apps focused on feature requests and some audio issues. 5) HubSpot. let''s get started, shall we?

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Hubspot

DECEMBER 29, 2011

If you're a HubSpot customer, you've been able to use the Facebook Welcome app or the Social Landing Pages app to turn likes into leads. If you do have a Facebook app or are considering creating one for your 2012 marketing plans, let's dive into how to obtain the new call-to-action Facebook feature. What Are the Details?

Facebook 28

Facebook Buying Cycle Sales Qualified Leads Hubspot 28

Hubspot

MARCH 22, 2012

So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. According to Zendesk , 62% of consumers have used social media for customer service issues. Put yourself in your customers shoes. Why is it important to be fast?

Social Media 28

Social Media Tactics Media PR 28

Hubspot

APRIL 17, 2012

User Social Proof: Approval from current users of the product/service, such as customer testimonials, case studies, and those all-powerful reviews. If you're using a third-party tool like HootSuite or HubSpot's social media monitoring , you can track mentions of your products or services and surface any positive mentions you find.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. Have you created custom tabs for your Facebook page ?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

FEBRUARY 14, 2012

Your customers, that's who. After all, it's really those customers of yours who are paying for that romantic dinner tonight, right? Luckily, there's not as much pressure to show your love to customers on Valentine's Day as there is to show your significant other. The Benefits of a Loving Customer Relationship.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Hubspot

APRIL 6, 2012

According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. If your business relies on customers that value quality over price, this first bit of data should make you happy. Survey says: Very!

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

NOVEMBER 30, 2016

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. Although ads in the News Feed are likely to get higher engagement metrics due to its native advertising features, right column ads shouldn’t be forgotten.

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

Hubspot

APRIL 19, 2012

For an example of someone using language to clearly explain their offers and align their CTAs and landing pages, let's take a look at one of HubSpot's customers, Andrew Harper's Luxury Travel Blog. If you're publishing your lead generation content to social media, perhaps you've received some positive feedback from your community.

Landing Pages 28

Landing Pages Privacy Policies Privacy Burn Rate 28

Hubspot

APRIL 18, 2012

After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? Create a Customized Page for Each Persona. Face it: your website isn't just about you. Include Choose Your Own Adventure -Style Links on Your Homepage.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

ClickZ

JUNE 17, 2020

This list is not inclusive of every enterprise-level provider, but is meant to give mid-to-enterprise-level organizations an sense of the best-in-class tools that exist in the market today, and how organizations are using them to improve their marketing, sales, and customer experience initiatives. an agency) benefited from their solution.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. As it happens, mass-produced mailing has some Valentine’s Day roots: In 1797, The Young Man’s Valentine Writer was published in England, giving men who couldn’t write an opportunity to leverage romantic verses for their own love interests. of junk mail a year.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

SEPTEMBER 11, 2013

Users could customize their experience to pull in the most shared articles from professionals in their network; sort by industry, company, location, etc.; So in October 2012, LinkedIn launched the Influencer program, allowing selected “thought leaders” (their term) to share original content directly with LinkedIn users.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

JANUARY 5, 2012

It's a way to get more marketing mojo out of Facebook on your own website, and with a social network that has amassed over 800 million active users and is expected to include over 90% of US social network users in 2012 , what business wouldn't want to jump at that opportunity? Facebook currently boasts 11 of these Social Plugins.

Facebook 28

Facebook Social Marketing Planning Paid Search Agency 28

Hubspot

DECEMBER 23, 2011

Now let's break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. If you're having trouble coming up with topics , talk to your customers, prospects, customer service team, and sales team. lead goals. Getting Found.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 11, 2020

Lead generation (by measuring CTA click-through rate , goal conversion rate , number of leads , and lead-to-customer conversion rate ). If this is the case, you might want to publish fewer posts on those topics and more on topics that truly resonate with your target audience. Lead-to-Customer Conversion Rate. Subscriber Count.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

OCTOBER 19, 2012

1) My customers aren't on social media. You're telling me your customers aren't using any of those social networks? 5) I should only try to get fans and followers that will become customers. Learn more about why you need social media fans and followers who won't even become customers in this blog post. Or Pinterest?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Yes, you really can drive more traffic by publishing less content.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SEO Newsletters. SparkToro Trending. SEO Courses.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Webbiquity

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Tips and Guides.

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Hubspot

JUNE 18, 2019

On-page SEO has the power to bring countless new visitors — and customers — right to your website. On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ".

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101