Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. This puts it in competition with dozens of other customer engagement and personalization systems. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

B2B Marketing Directions

MAY 5, 2019

(The following is a post I published more than six years ago. Given the recent focus on marketing's responsibility for managing customer experiences and driving growth, the topic is as relevant and timely today as it was in the fall of 2012.) The term became popular in the 1960's after Neil H.

Planning 74

Planning Work Management Marketing Management Paid Search Agency 74

Bannerflow

FEBRUARY 17, 2021

The robust evolution this kind of tech offers can create unrivalled experiences and services for customers. According to the guide, 25% of branches in the UK have closed since 2012. The number of bank branches dropping from 11,355 across the UK in 2012, to 8,525 in late 2020. Greater ROI and quicker problem-solving. Conclusion.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Webbiquity

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 100

Google Tips Digital Asset Management Best Practices 100

Contently

APRIL 19, 2017

Facebook shamelessly copied another Snapchat feature? In 2012, in the midst of an IPO, Facebook made a concerted effort to transition from desktop to mobile. Most of the changes focus on “adopting”— some might say copying —popular Snapchat features such as Live Stories. What else is new ? Par for the course.

Social Media 167

Social Media Trends Emarketing Media 167

Moz

OCTOBER 23, 2018

I believe the best way to determine this is by taking a look at what journalists are publishing and mapping that over time. You can quickly then measure up against those key target publications and know if your strongest format/topic is one they favor most, or if you might need to rethink a particular process to get featured.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

Customer Experience Matrix

NOVEMBER 27, 2013

I’ve been illustrating the point recently by asking whether every system I see is really a Customer Data Platform (CDP). The question comes up because nearly every customer management system builds its own customer database, which is one core function of a CDP.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Customer Experience Matrix

JUNE 11, 2015

When Highspot was founded in 2012, it focused on better content discovery for sales people. A dashboard can highlight new and featured content. Highspot now has more than 100 customers, including a mix of paid and unpaid. But the firm soon learned that this wasn’t enough.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Outbrain

AUGUST 26, 2022

We all know Outbrain works with world-renowned publishers to give advertisers a premium environment to reach and convert customers. But of course you cannot choose the publisher you want your campaign on. This feature allows you to target your ads only on Microsoft News’ high impact, brand safe environment.

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Aggregators 26

LeanData

MARCH 14, 2023

If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them. workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Biznology

JULY 26, 2016

OK, here’s all the rest of the info from the FIR #45 page from the FIR Podcast Network site: Yesterday’s panel featured me, digital strategist and technologist Chris Abraham , Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Medium could be the (or a) future of online publishing. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Hubspot

NOVEMBER 27, 2012

Plus, if you're not already using some of these new features (or perhaps didn't know they existed), what better time to get started than the new year? Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

nDash

SEPTEMBER 30, 2021

Medium: Launched in 2012, Medium is an open platform for writers to share and readers to obtain information. For example, Medium is for blog-style content, while Quora features questions with threaded answers. For example, Medium is for blog-style content, while Quora features questions with threaded answers.

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

RebelMouse

DECEMBER 26, 2018

For the digital publishing ecosystem, it was a turbulent year overall. While the deprioritization of news in Facebook's News Feed resulted in devastating shutdowns for some publishers who relied heavily on Facebook, we knew early on that the sweeping change would be an opportunity for publishers — and it was.

CMS Development 64

CMS Development Custom Publishing Lead Ranking Paper 64

Biznology

SEPTEMBER 30, 2015

Two years ago, McKinsey published a startling report entitled “ How B2B companies talk past their customers.” However, most B2B content marketing I’ve seen focuses on features and comparisons. Analyzing customer motivations can yield eye-opening insights. They sell a solution without getting a clear fix on the problem.

Forrester 80

Forrester Content Trade Show Opinions 80

Webbiquity

MAY 17, 2016

Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. ” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Marketing Insider Group

JANUARY 27, 2014

And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. We’ve heard a lot of talk about how brands need to act like publishers. Your best content is lost among too much product promotion.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Parse.ly

JUNE 9, 2022

Many publishers and content marketers are actively researching the implications of this change—how it will impact their analytics ecosystems, their workflows, and ultimately their businesses. In 2012, Google introduced a new tagging setup called Universal Analytics, which became popular quickly as a simple upgrade from the historical GA.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Contently

APRIL 26, 2016

These sites are visual proof that brands can, in fact, be publishers. But it’s becoming clear that publishers need to have more than a homepage. And if brands want to continue to earn the publisher title, they’re going to have to change. Full disclosure: American Express and Coca-Cola are Contently clients.].

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

RebelMouse

DECEMBER 26, 2018

For the digital publishing ecosystem, it was a turbulent year overall. While the deprioritization of news in Facebook's News Feed resulted in devastating shutdowns for some publishers who relied heavily on the platform, we knew early on that the sweeping change would be an opportunity for publishers — and it was.

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. JLL tailors its content to meet the needs of busy, bombarded customers.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Hubspot

JULY 22, 2018

Think about the contacts who are already your customers. Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases. 3) New Customer Welcome/Training Workflow.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

markempa

JANUARY 11, 2011

I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. I expect if Ann poses her question again at the end of 2012, her responses will be far different.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. I expect if Ann poses her question again at the end of 2012, her responses will be far different.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Customers and non-customers watch Vans shorts to experience characters they identify with, says @drmckee.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Hubspot

JANUARY 21, 2019

Though it's since diversified its product selection since that article was published, the fact remains that Red Bull's consistent packaging has helped this brand go global. Dunkin Donuts has evolved its menu to satisfy the sweet tooth of its global customers. It looks European. Koehn in a 2001 article. World Wildlife Foundation.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. I speak from review experience, as I’ve been sharing the plusses and minuses of content marketing books since 2012. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017).

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Heinz Marketing

MAY 29, 2023

We are featuring every episode of Sales Pipeline Radio on demand on LinkedIn, as well as every episode in the history of Sales Pipeline Radio. For a number of years, like from 2012 through 2020, not a lot of shifting, but then since then, in the last like three to five years, we’ve seen a decline. I’m your host, Matt Heinz.

Ideal Customer Profiles 99

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 99

Hubspot

MAY 18, 2016

Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. And now, the company is opening its doors to publishers who are seeking new opportunities to reach new audiences. Publisher-Friendly Distribution & Monetization Features.

Advertising Mediums 43

Advertising Mediums Paid Search Agency Companies Media 43

ClearVoice

MARCH 7, 2020

Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. Although it is a mobile-first platform, the app is accessible through desktop.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

RebelMouse

JULY 11, 2017

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." This is still true, but RebelMouse has since evolved into an enterprise-level publishing solution that — just like we always have — adapts to the current digital landscape.

Paid Search Agency 68

Paid Search Agency CMS Development Creativity Advertising Agencies 68

Content Marketing Institute

FEBRUARY 5, 2019

The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs, taking viewers along for the ride. Growing a younger customer base is crucial to any financial service company’s future success.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Contently

MARCH 30, 2017

Even before the internet took over and made it easy for anyone to distribute content, Sainsbury’s wanted to reach customers outside of its aisles. So it created a glossy print publication that offered recipes, cooking tips, and feature articles. In 2012, Morrisons was the first brand to take its magazine onto the iPad.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Peer-to-peer Multi-Channel 60

ActiveDEMAND

APRIL 28, 2017

This is relevant to modern day marketing, since among some of the most noteworthy ‘confused-as-being-the-same’ examples are the concepts of CRM (Customer Relationship Management) software and MAP (Marketing Automation Platform) software. While both feature common contact information about prospects or clients – name, address, etc.

Marketing Automation Services 59

Marketing Automation Services CRM Marketing Management Top of Funnel 59

Contently

APRIL 28, 2016

JLL tailors its content to meet the needs of busy, bombarded customers. She favors graphics and video—like the below clip exploring the future of China’s hospitality industry—but demands high-quality multimedia to ensure that customers aren’t “turned off” by the result. Over-fifties in the U.K. The post How 3 U.K.

Class 60

Class Paid Search Agency Companies Allocation 60