Convince & Convert

OCTOBER 17, 2013

Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. This campaign follows a successful 2012 Pin It To Give It, where the company secured over 7,000 re-pins, resulting in the donation of over 7,000 eyeliners to Look Good Feel Better women undergoing cancer treatment. The tricky part?

Campaigns 131

Campaigns Social Media Paid Search Agency Curation 131

Digital B2B Marketing

MARCH 7, 2012

However, in a day when content mills and automated curation tools use content to drive search and social traffic , these common definitions of inbound marketing fall short. Tweet This ] In 12 B2B Marketing Predictions for 2012 , I predicted an increase in inbound marketing failures as B2B marketers jump on the inbound wagon.

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Bannerflow

APRIL 25, 2022

This is another fantastic example of curating and sticking to a personable brand voice. In 2012, fast-food giant McDonalds launched their #McDStories campaign on Twitter. The aim – to generate nostalgic stories for Twitter users recounting happy McDonalds experiences. Greggs “Vegan Sausage Roll”.

Social Media 52

Social Media Advertisements Advertising Campaigns 52

Marketing Insider Group

SEPTEMBER 4, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by many in our industry. So from “content curation” to “content syndication” we’ve got your glossary of terms right here, Search, Social and Content – The Keys To Inbound Marketing.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. Their partnerships range from micro-influencers with a bit over 1,000 subscribers to huge online stars like YouTubers Jenna Marbles and Julien Solomita: Image credit: Twitter. However, you cannot partner with a random influencer.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Parse.ly

AUGUST 22, 2019

Twitter has a third of Instagram’s users, but sends 6x the traffic. . Twitter, on the other hand, is built on the very notion that its users should share ideas and information freely. . Pound for pound, Twitter sends more traffic per user than Instagram, and its influence actually extends off of the platform itself.

Social Media 81

Social Media Traffic Media Privacy 81

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. This was the first social platform that allowed users to create and curate profiles and laid the groundwork for online networking. Eons.com was launched in 2006 and shut down in 2012.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

Webbiquity

MAY 17, 2016

On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). Create graphs, compare trended data over time, and explore curated research highlights. I can even connect it to my Buffer account. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

FMG Suite

JULY 7, 2019

Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. Create and Curate Content. Twitter is great to connect with media or influencers and establish your online presence, and it could lead to speaking and editorial opportunities. . Create and Curate Content.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Convince & Convert

NOVEMBER 3, 2014

The firm has also created more than one hundred highly curated lists on Foursquare , such as “Best Beer in New York,” “Best Parks in New York City,” and “Best Romantic Restaurants in New York City.”. If you just type that search term into Twitter, you’ll see. Since 2012, I’ve really been niche targeting. It’s incredible.

Top of Funnel 139

Top of Funnel Digital Marketing Funnels Work Management Marketing Funnels 139

Convince & Convert

JULY 24, 2013

In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. Plus, now more mobile users keep location turned on, automatically appending their locale to Facebook, Twitter, Instagram, and Vine posts. Whither the Check-In?

Paid Search Agency 121

Paid Search Agency Ads Adwords Mobile Advertising 121

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. Because you cannot SPAM people on Twitter or Facebook and generate leads or new customers. The “Marketing Equals Promotion” Paradigm Has To Break. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. Oh, and don’t forget that Peloton ad as mentioned in our recent breakdown of Twitter trends and #AdsThatShouldBePulled. For example, image-based content is fair game for Facebook, Twitter or Instagram.

Viral Marketing 106

Viral Marketing Work Management Planning Paid Search Agency 106

Hubspot

OCTOBER 29, 2019

Do you want to be on Facebook, Instagram, YouTube, Twitter, Pinterest, Etsy, Poshmark, Goodreads, or Amazon? For example, The Skimm , a daily newsletter, personified their brand when they were founded in 2012. If your audience is on Instagram, but they aren't on Twitter, you shouldn't be putting all your efforts into Twitter.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Marketing Insider Group

JUNE 11, 2013

The takeaway: as content becomes a commodity, the value is moving from those who create content to those who curate and aggregate it. In 2012 , Mary talked about the rapid adoption of tablets, the increase of mobile commerce and the massive shift in the advertising market with the prevalence of web visits from mobile devices.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Marketing Insider Group

DECEMBER 22, 2011

RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. Brands, Aggregators and Journalists [link] Great post from @ markivey | focus on content and real-time curation. chiprodgers.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Contently

SEPTEMBER 19, 2016

Because excluding Vevo and YouTube Spotlight, which are channels curated by YouTube itself, seven of the site’s 15 most popular channels are related to gaming. Now, Twitter is spending millions of dollars per game to stream Thursday Night Football. Yahoo lets users watch MLB games live.

Trends 60

Trends Media Youtube Advertising Mediums 60

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

He curates some of the smartest voices in online marketing. So marketers realize “Okay the platform doesn’t have it figured out: Facebook is still testing things, Twitter is based on mobile so they’ve got it down, Pinterest has got a new app out for iPad.” Jason: 2012 has been interesting for Social Fresh because we moved online.

Social Networks 48

Social Networks Social Media Conference Curation 48

Adobe Experience Cloud Blog

APRIL 29, 2015

Or perhaps you curate content from other sources. Invite people to contribute photos, six-second videos, or Twitter updates. Author: Anne Janzer Where do you get the content for your content marketing efforts? You may create your own, either in-house or with hired help. But don’t overlook a third content strategy: content cultivation.

Content Marketing 48

Content Marketing Content Paid Search Agency Budget Programs 48

Sprout Social

MAY 31, 2016

Such a program invites employees to connect their social profiles to a platform containing curated company news, which can then be shared across individual networks. A 2012 study conducted by Wanda Meloni at M Research projected that the market for gamification would reach $2.8 How Gamification Can Get It Wrong. billion in 2016.

Terms and Conditions 50

Terms and Conditions Curation Network Marketing Social Networks 50

EveryoneSocial

OCTOBER 22, 2019

However, as social media networks like Facebook, Twitter, and LinkedIn continued to grow and data about employee reach became known, the concept of employees sharing branded content wasn’t so far-fetched anymore. My, how times have changed!

Social Media 53

Social Media Media Work Management Marketing Management 53

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Every day, 95 million photos and videos are uploaded to Instagram, over 500 million Tweets are sent on Twitter and more than 350 million photos are added to Facebook.

Social Media 94

Social Media Media Business Social Networks 94

Hubspot

MAY 14, 2014

LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse. The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". In 2012, IBM topped the LinkedIn rankings with 1.8 8) Hewlett-Packard.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Adobe Experience Cloud Blog

JULY 27, 2012

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Your employees are busy, and it takes effort and time to create a Twitter account, post on Facebook, post on LinkedIn, and create blog posts. 3) Show them the WIIFM. Let’s Get Social!

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. Everybody became a content curator and distributor of sorts, often without even realizing it. Twitter and status updates showed a very raw way of capture some of that, but they are still cumbersome to use — and often impractical: Via funnysigns.net.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Webbiquity

OCTOBER 23, 2012

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. Twitterers collectively post a billion tweets every three days.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. What 2012 Is Indicating. We asked some industry influencers how they thought companies will get found online in 2012. What 2011 Indicated. Facebook's Timeline Calls for More Content.

Content 28

Content Tagging Hubspot Public Relations 28

Huptech Web

OCTOBER 6, 2023

It’s not just the expertly composed product descriptions or the carefully curated images from the brand. Social Media Posts: The Twitter shoutouts, Instagram stories, and Facebook updates – are all fair game. Example GYMSHARK, launched in the UK in 2012, is the catch when it comes to fitness.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Convince & Convert

MARCH 8, 2013

Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. Please Support Our Sponsors.

Curation 127

Curation Lead Ranking Content Emarketing 127

Hubspot

MAY 29, 2014

4) Internet use was up 9% in 2013 compared to 11% in 2012. hours on Twitter and 9 hours on Facebook. 10) The BBC beat out other media sites as the Top Twitter News Publisher in April 2014. 4) Internet use was up 9% in 2013 compared to 11% in 2012. hours on Twitter and 9 hours on Facebook. 1) 3 Cs > 4 Ps.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

DECEMBER 11, 2013

But it’s also handy for content curation, content creation , researching your competitors, and tracking brand mentions by influencers, to name a few. The 3 Most Important Twitter Updates of 2013. 1) Twitter (finally) went public. about Twitter’s initial public offering in November 2013.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

MARCH 2, 2015

So perhaps it''s not surprising that McDonald''s is dominating on the social following front, boasting more than twice as many Twitter followers as Burger King and more than seven times as many Facebook Page Likes. Lots of food pics on both Facebook and Twitter. billion in 2013. For Burger King, it''s all about the food. Nice touch!).

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28

RebelMouse

APRIL 3, 2018

What Happened: Google's Danny Sullivan confirmed via Twitter to Search Engine Land that the character length of snippets — also known as meta descriptions — decreased in recent weeks. Google directed users to review their previous Twitter statement on the matter. May 13, 2018: Snippet Length Decreases.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Marketing Insider Group

SEPTEMBER 11, 2012

Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. I have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. e6e6e6 ;'> September 5, 2012 8:35 am via TweetChat Reply Retweet Favorite. Hanging with C.C.

Content Marketing 100

Content Marketing Top of Funnel Content Marketing & Strategy 100

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. It has many amazing features like bulk scheduling, content discovery, and curation, comprehensive analytics that can be converted to shareable reports, audience analytics, designing engaging advertisements, social inbox, team management, etc. Ahrefs Are you clueless when it comes to SEO?

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

Zoominfo

JUNE 10, 2019

Twitter Followers: 413k. Twitter Followers: 132k. Twitter Followers: 251k. Jay consistently keeps up with his social media profiles, especially on Twitter. Twitter Followers: 269k. Twitter Followers: 25.1 Today we introduce you to some of our favorite B2B marketing influencers. Keep reading.

B2B Marketing 222

B2B Marketing B2B Zoominfo Opinions 222

Hubspot

SEPTEMBER 26, 2013

I thought I''d save you the effort and curate some of the best videos I''ve found for marketing a product or new release. By the way, a big thanks to Dave Gerhardt, product marketer at Constant Contact, for pointing me in the direction of this top-notch product video via Twitter.). Not to worry. Focus on Future-Changing Feature.

Video Marketing 28

Video Marketing Buy Product Best Practices 28