Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. 2023 is here, and what do we have ?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

markempa

OCTOBER 28, 2012

This regional mechanical, electrical, and plumbing (MEP) engineering firm, like its competitors, had considered its website a glorified brochure, but certainly didn’t believe it could drive opportunity. When someone asked a follow-up question on whether they needed search engine optimization (SEO), Kelly answered no.

Lead Scoring 120

Lead Scoring Lead Ranking RFP Advertising Agencies 120

NuSpark Consulting

FEBRUARY 4, 2012

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll also supports my message of how content marketing and lead generation go hand-in-hand. Results in detail: Improving content marketing strategy took nearly 40% of the vote.

Lead Generation 100

Lead Generation Paid Search Agency Generation Customer Surveys 100

Biznology

FEBRUARY 20, 2018

Much of that older stuff died when some servers died back in 2012, but those posts are still somewhere in the Wayback Machine. I’ll find and revive them. People are Impressed by Writers and Writing. Biznology is My Modern Journal. Very few modern Americans keep journals their entire lives. And you can culminate, too—and publicly !

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Share of mind: Nowadays, consumers most trust search engines when seeking out news and information. Be Bold: People crave fresh perspectives, not regurgitated information.

Media 96

Media Brand Identity Branding Storytelling 96

Trade Press Services

MARCH 11, 2024

He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry. Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Marketing Insider Group

APRIL 24, 2023

At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. In response to the high demand for user privacy, alternative search engines, like DuckDuckGo, started to emerge as a popular (and safer) alternative.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

Webbiquity

JANUARY 28, 2013

Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! Top SEO Tools for 2012 by Mark The Marketer. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * SEO Tools and Reviews.

Keywords 100

Keywords Research SEO Tools 100

Brandpoint

MARCH 26, 2020

Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report. 4: Use SEO to your advantage Search engine optimization (SEO) can help your content rank better so it’s seen by the people who are searching relevant terms.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

KoMarketing Associates

JULY 20, 2012

The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job. ” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site.

SEO 120

SEO Social Media Analytics Optimization 120

Webbiquity

DECEMBER 6, 2018

No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy. You’ll run into content comprehension issues if you use too many fonts on your website. In 2012 he founded a creative design agency.

Design 217

Design Marketing Websites Mobile Marketing Search Marketing 217

KoMarketing Associates

JULY 20, 2017

It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game.

SEO 120

SEO CTR Domain Keywords 120

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

DivvyHQ

APRIL 9, 2019

When it comes to SEO and content marketing, there’s another Jaws effect playing out in our professional lives. This shark’s evolving search algorithms lurk beneath the warm waters of the web, devouring websites and content programs that can’t keep up with algorithmic shifts. And you know creating targeted content is essential.

Keywords 78

Keywords SEO Top of Funnel Planning 78

Marketing Insider Group

AUGUST 30, 2019

This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. And uh, of course I accepted that challenge to move SAP from a product-centric to a more customer-centric company through inspiring, informative, and useful content. The Content Formula.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Create content in a similar style or topic to ones that your viewers already enjoyed. The YouTube search engine is powerful.

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

Webbiquity

MAY 22, 2018

They give you access to user-generated content that can be used to promote your brand further. 4. Share Original Content. We’ve all been hearing “content is king” for years now, but it is not sufficient simply to create original content to generate leads. In 2012 he founded a creative design agency.

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216

Ambal's Amusings

JULY 27, 2012

Content Marketing Tools Series #8 Scribe. 2012-07-27T06:04:00Z. 2012-07-27T06:04:00Z. Once your content is created, Scribe reveals other profitable keywords. Scribe also analyzes your natural, reader-focused content, and tells you how to gently tweak it to spoon feed search engines based on SEO best practices.

Tools 100

Tools Planning Content Marketing Content 100

Contently

NOVEMBER 10, 2016

Founder and CEO John Foley describes Peloton as a software, hardware, and content company. A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. LoveSquad).

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. What kinds of content do they engage with? Each stage has its own content message and delivery strategy that needs to be followed.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Ambal's Amusings

MARCH 7, 2012

2012-03-07T01:25:00Z. 2012-03-07T01:29:00Z. We at ClickDocuments.com are happy to announce a new series where we will be showcasing some of the interesting examples in content marketing. Type of Content : Stop-Motion animation. Why is this cool content marketing? 2012-03-07T01:31:00Z. 2012-03-07T01:37:00Z.

Content Marketing 100

Content Marketing Content Network Marketing Trust Marketing 100

Convince & Convert

APRIL 15, 2016

highlight to tweet) This revolutionary system has changed the definition of the online search process. Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally.

Google 118

Google Wikipedia Content Wiki 118

Brightedge

AUGUST 7, 2020

3 min read Backlinks are foundational to SEO and play an influential role in search engine ranking. If you are a trusted website that receives backlinks from other sites, search engines like Google will also see you as trustworthy. Get backlinks with both new and existing content.

Domain 93

Domain SERP SEO Ideal Customer Profiles 93

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 64

Features Lead Scoring Lead Ranking SERP 64

Ambal's Amusings

MAY 30, 2012

Content Marketing Tools Series #7 Curata. 2012-05-30T14:40:00Z. 2012-05-30T14:41:00Z. Curata is a content curation. tool and content curation is all about how to market content. Curata is a comprehensive, business-grade, content curation. Curata is a comprehensive, business-grade, content curation.

Tools 100

Tools Planning Content Marketing Curation 100

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. B2B content generation can sometimes feel like a test of endurance as well.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

KoMarketing Associates

JULY 1, 2014

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. “Building great content” is at the top of this list. Created: November 27, 2012. Guess what?

Link Building 120

Link Building Paid Content Google Advertorials 120

Adobe Experience Cloud Blog

DECEMBER 1, 2011

by Maria Pergolino Search engine optimization (SEO) is a main focus now of many advertising and marketing campaigns for businesses. Online content marketing makes up most of the advertising budgets of some organizations. How much do you expect your organization’s SEO budget to change in 2012?

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. Think about how often content is shared across the web — for instance, there are over 2.45 Think about how often content is shared across the web — for instance, there are over 2.45 in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Ambal's Amusings

APRIL 3, 2012

2012-04-02T07:08:00Z. 2012-04-02T07:08:00Z. Among the diverse resources which you can find befitting to content marketing and promoting your business online, some can score over the others. In this information age, content marketing can be a potential tool in integrating your content with other websites.

Interactive Marketing 100

Interactive Marketing Marketing Strategy Marketing & Strategy Content Marketing 100

Hinge Marketing

JANUARY 9, 2020

Content is king. Everyone is creating content. Yet, content creation is still a top priority for most B2B marketers. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. So, how is your content doing? Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Your Old Content Will Fill Google’s Missing Pieces. I am already getting traffic because I am filling in Google voids.

Google 123

Google Press Domain Marketing Management 123