Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! “ The Content Grid version 2 ” – by Eloqua.

Eloqua 100

Eloqua Planning Storytelling Paid Search Agency 100

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. Thus, it’s crucial to develop a content marketing strategy if you hope to reach larger and better clients. What is your strategy for finding time and inspiration to create regular content?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

Media 95

Media Branding Brand Identity Storytelling 95

chiefmartech

SEPTEMBER 21, 2017

As I noted in a post back in 2012 — Is marketing technology consolidating or diversifying? I was very happy as the CTO of ion interactive working on the future of interactive content. But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. True platforms love wondrous variety.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Contently

JUNE 22, 2016

When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. Part of Marvel’s success comes down to two concepts that are becoming prevalent in content marketing: additive and divisible content. Or you could watch The Avengers.

Content 84

Content Hubspot Storytelling Facebook 84

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I didn’t have access to any paid research resources like JSTOR or a real library. Sounds easy right?

Statistics 133

Statistics Content Marketing Paid Search Agency Stats 133

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. Think about how often content is shared across the web — for instance, there are over 2.45 Think about how often content is shared across the web — for instance, there are over 2.45 in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Confessions of a B2B Marketer

MARCH 15, 2023

What content bridges the gap between someone searching and someone using your SaaS… and do you have to be the one to create it? Wade quits his job as they sell lifetime access to the initial Beta in January 2012 for $100 to ten or so customers. ? Who would your ideal SaaS partners be and how can you incentivise them to promote you?

API 52

API Startups Domain Outreach 52

Hubspot

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. Ross Simmonds , a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At It seems we all have an obsession with killing things off. In the U.S.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing. Support is available online and 24 X 7.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Hubspot

FEBRUARY 18, 2020

Facebook reached one billion users in late 2012. Whether it's downloading a piece of educational content as a prospect or filing a support ticket as a customer, your buyers want their experience with your company to be simple. Ten years ago, having a content marketing strategy really meant that you had a blog.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

SmartBug Media

APRIL 10, 2019

Content marketing was once a foreign term to business executives. Instead, they play it safe and propose budgeting for basic paid search—or other status quo marketing activities—without a content component. If they’re not using content marketing, this is your chance to surge ahead of them; if they are, you’d better catch up fast.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MAY 7, 2012

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What has 2012 delivered marketers in the way of awesome infographics? Take a look at our favorite marketing infographics so far in 2012! Seriously Awesome 2012 Marketing Infographics.

Best Practices 28

Best Practices Hubspot Mobile Marketing Social Networks 28

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! For example, one of the teams in HubSpot's marketing department is the Editorial team, which is responsible for HubSpot's branding.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Pick a template, edit the fonts and colors, and add your content. Sample review: “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Customer Experience Matrix

FEBRUARY 6, 2013

But by far the most quoted piece of content is our estimate of industry size, which we put at $525 million for 2012. Of the other major vendors, Marketo and HubSpot have both been quiet recently. The VEST contains a great deal of information that provides interesting (to me, at least) insights into industry trends.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Vidyard

JUNE 30, 2021

The film features a diverse set of experts ranging from a neuroscientist to an unlikely TikTok star discussing how video and shared content experiences help create personal connections in a world where businesses and individuals are reinventing how they reach their audiences in authentic ways. Rider & Corey Peck.

Video Marketing 65

Video Marketing Paid Search Agency Business Advertising Agencies 65

Hubspot

FEBRUARY 23, 2014

At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. That why this week in HubSpot content was all about: LinkedIn. Your Top Questions on “Social Selling” Answered by LinkedIn, Evernote, and HubSpot. Now You Can.

Banners 28

Banners Hubspot Profiling Linkedin 28

SmartBug Media

MARCH 17, 2020

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. Modifying Content: Running invisible scripts from the header or footer templates. Look out for content thieves and copycats.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Hubspot

DECEMBER 21, 2011

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

MARCH 6, 2018

In November 2017, Facebook began internally testing Messenger Broadcast: a s ervice for businesses that allows them to send marketing content to users, without building a bot. And while Marmer recognizes the doubts around this latest feature, she says it's different than the discontinued Messenger experiment of 2012.

Paid Search Agency 74

Paid Search Agency Broadcasting Ads Work Management 74

KoMarketing Associates

SEPTEMBER 22, 2014

— Ekaterina Walter (@Ekaterina) December 19, 2012. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012. This company had the best communication and delivered the right content, as Quark Expedition’s CEO assisted him via Twitter. Totaled it.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work. Describe the content formats you’ll focus on.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Hubspot

DECEMBER 14, 2012

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

JULY 22, 2018

You can also set up email workflows based on any information you have about the contacts in your marketing database, such a page views, email or social media clicks, content downloads, contact properties, or any combination of these and more. Main Triggers: Page Views or Content Offer Downloads. That's some pretty powerful stuff!

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Hubspot

FEBRUARY 17, 2021

Back in 2018, I chose to work at HubSpot because I loved HubSpot's content, and its culture. In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.". Office space has undeniably seen a change in recent years.

Paid Search Agency 97

Paid Search Agency Work Management Companies Planning 97

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Hubspot

DECEMBER 11, 2020

It was obvious that this site's designers wanted to trick visitors into signing up for an email list before reading their content. If you want to create content and that demonstrates your company's values, you should regularly review your brand's design ethics. Ethics in Graphic Design. Designs shouldn't hurt the user experience.

Ethics 100

Ethics Design Guidelines Amazon 100

Hubspot

MARCH 19, 2020

Great content and attracting inbound links are major elements of your SEO strategy. With great internal linking, ranking for very difficult keyword phrases is made much easier as you share the authority of your other best content with your new efforts. This process is called internal linking. Why Internal Linking Is Important.

Marketing Websites 98

Marketing Websites SEO Lead Scoring Lead Ranking 98

Digital B2B Marketing

MARCH 7, 2012

According to Hubspot , a leader in inbound marketing, the definition of inbound marketing is “ marketing focused on getting found by your customers. ” The most common functional definition of inbound marketing is the combination of search, social and content. Social media?

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

markempa

DECEMBER 30, 2013

In 2012, the top focus for B2B marketers was understanding and leveraging social media. In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Content marketing is becoming more essential for success.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Hubspot

AUGUST 10, 2018

Combine that with YouTube's increased number of site visits -- and growing viewership of its content on diversified platforms, like the YouTube app, as well as streaming tools like Chromecast. In 2012, Facebook acquired visual content-sharing app Instagram, which has been pointed to as crucial to the company's success.

Youtube 65

Youtube Facebook Marketing Websites Amazon 65