KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Stelzner He is the founder of the Social Media Examiner blog. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

MARCH 30, 2020

Say you spend $500 on paid search ads today. Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Traditional media will be there but social media and blogging will be the major reason for the media explosion. For more information on rel=author, read Sean McGinnis’s recent blog post here at C&C.

Social Media 134

Social Media Media Blogger Television marketing 134

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

Confessions of a B2B Marketer

MARCH 15, 2023

What content bridges the gap between someone searching and someone using your SaaS… and do you have to be the one to create it? How can you insert native CTA’s into your blog posts? Wade quits his job as they sell lifetime access to the initial Beta in January 2012 for $100 to ten or so customers. ? and you of course!)

API 52

API Startups Domain Outreach 52

Onalytica B2B

SEPTEMBER 7, 2018

1 Oncology Pharmaceutical Company in Bangladesh in 2012. I regularly share tips and tricks for effective Personal Branding, creating business and product brand strategy, Digital Marketing, Social Media Marketing and technology integration via various social media like Twitter, LinkedIn and on my blog, jadirectives.com. .

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

KoMarketing Associates

JULY 10, 2014

It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. Employees should create their own Google+ profile and be sure to fill out any of the outlets they write for, including your own blog, in the contributor section. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Study 120

Biznology

NOVEMBER 8, 2012

But I would rather show you with a real-life example, once again from my work as IBM’s search strategy lead, in coordination with my colleagues Lynn Porterfield (@lynnport) and Lisa Lanspery (@lanspery), who ran the advertising and media relations aspects of the campaign, respectively, and did the lion’s share of the leg work.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. 1. Use social media to support your search optimization efforts (SEO). 1. Weak U.S.

Social Media 48

Social Media Social Marketing Planning Media 48

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: BuzzBlogger, RazorSocial, Blogging Wizard, SnapApp. Google Review Count: 715,000.

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

JANUARY 23, 2014

11 Essential Ingredients Every Blog Post Needs. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 11 Essential Ingredients Every Blog Post Needs. 10 of the Best B2B Internet Marketing Infographics of 2012. The B2B Buyer is in Control.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

B2B Marketing Traction

APRIL 28, 2014

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

Excelsior Research

FEBRUARY 1, 2022

Check these out-of-box ideas to stay ahead in your job search. A blog exploring crazy stunts people did for Job Applications to get hired. The job search can be stressful for the candidates. In today’s blog, we have complied Five out-to-box applications that sound crazy but are true. Share on linkedin.

Ideal Customer Profiles 52

Ideal Customer Profiles Youtube Creativity Paid Search Agency 52

Zoominfo

FEBRUARY 25, 2018

If you’re not sure how to do this, we dig a little deeper in a recent blog post: How to Use Social Media for B2B Lead Generation. Use hashtags, specialized groups, or advanced search features to monitor the conversation happening within your brand and industry. Talking too much or not talking enough. Not listening. Happy Friday!

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). The crawl error report tells site owners what pages the search engine has found that are broken.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). The crawl error report tells site owners what pages the search engine has found that are broken.

Link Building 120

Link Building Tactics Ad Building B2B 120

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. .” Use of images and substantial articles or blog posts are the new winners.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

SEPTEMBER 11, 2015

Best choice for targeting a niche professional audience: LinkedIn Sponsored Updates. LinkedIn provides unmatched targeting based on first-person qualified data, reaching professionals with an aspirational mindset. 91% of business marketers prefer LinkedIn for content distribution – more than any other platform. The numbers.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). LinkedIn (87% vs. 83%). B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. Content Marketing Search Engine Marketing Blog'

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

APRIL 11, 2013

The report also does a “deep dive” into organic search, paid search, and social media metrics. The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 9, 2014

No doubt inbound links from external sites can have SEO benefit, but would Google look at just your external links as a mechanism for boosting search relevance as well? These social signals could be seen as a positive factor in search ranking relevance ( reference ). In my opinion, the answer is “No.” Final Thoughts.

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. “Chieftain of the social web’s most unique blog, {grow}.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

APRIL 24, 2023

At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. In response to the high demand for user privacy, alternative search engines, like DuckDuckGo, started to emerge as a popular (and safer) alternative.

Paid Search Agency 225

Paid Search Agency Privacy Advertising Agencies Transparency 225

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. As such, B2B search marketing professionals need to continually evaluate how SEO tactics help solve industrial marketing challenges in performance and execution moving forward.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Adobe Experience Cloud Blog

AUGUST 16, 2012

Word of Mouth” and “Web Searches” are both the most frequently used AND the most useful sources of information, while LinkedIn, Facebook, and Twitter were the least commonly used and the least useful source of information. Some key findings: Overall use of social media in buying is still somewhat low.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

KoMarketing Associates

JANUARY 16, 2013

But, with content the engine of search, social, outbound, and web marketing, establishing the right relationships and driving the best results comes down to showing up to the job every day and putting forth the effort. If Argo teaches us anything, it’s that thinking outside the box has its merits. It has a shelf life.”.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Write articles and blogs about it. Lead Generation: Trends in 2012 marketing budgets.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google or search on Audible! We are featuring every episode of Sales Pipeline Radio on demand on LinkedIn, as well as every episode in the history of Sales Pipeline Radio.

Ideal Customer Profiles 92

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 92

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. LinkedIn was considered the “most important channel” for B2B marketers.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. Bottom line: if your mobile and desktop sites differ greatly, you could suffer a penalty on your desktop Search Engine Results Page.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Scoop.it

OCTOBER 5, 2021

If you’re not working on a project, you’re either applying for new jobs or networking with other professionals on LinkedIn. By stopping incoming emails, you get the quiet time to write your blog post, social media posts, or create content briefs for your team. million into the creation of Streak in 2012. Easy-peasy! BananaTag

Work Management 82

Work Management Content Marketing Marketing Management Planning 82

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Social networking follows at 41%.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Hinge Marketing

JANUARY 9, 2020

In fact, according to Hosting Tribunal.com, there are more than 500 million blogs out there in the world on 1.7 There are over two million blog posts daily. According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. Content is king. billion websites.

Research 118

Research Co-Registration Branding Brand Identity 118