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You’re the culmination of what you’ve shared and kept online

Biznology

Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. Is Your Only Legacy a LinkedIn Profile? So, start today.

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. SM/PR/Marketing/SEO/Brand ninja. Twitter is one solution. Video Gamer.

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The 14 Best Content Planning and Research Tools

Webbiquity

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Showcase reviews: BuzzBlogger, RazorSocial, Blogging Wizard, SnapApp.

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B2B Social Media Marketing: Focus on leads, not likes

markempa

Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. He believes blogs are ideal for this purpose if they provide relevant content – content that will help the customer whether they buy from you or not. From there, look at: How many people engaged.

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Top Marketing Predictions For 2015

Marketing Insider Group

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right). Content Marketing'