Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JULY 22, 2018

You can trigger a content download workflow based on a form submission from a tool like HubSpot’s free conversion tool, HubSpot Marketing Free. HubSpot customers: You can add Lead Flows, HubSpot's pop-up forms, as an add-on by following the instructions here. 2) Blog Subscriber Welcome Workflow.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. 6) Twitter Cover Photos. In September, Twitter announced a change to the layout of its profile pages. 1) Global Brand Pages.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

AUGUST 12, 2013

Here are a few tried and true examples to help you make the most of your interactions on Twitter. In the example below, Yale Appliances is helping a Twitter user decide between GE and Electrolux ranges. They found this prospective customer by setting up a Twitter search for broken ovens. Turn a Follower Into a Lead.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

Hubspot

MAY 15, 2012

Looks like Twitter is putting its January acquisition of social news startup Summify to good use! Yesterday, the official Twitter blog announced that it will start sending users a weekly email digest featuring relevant tweets and stories shared by the people they're connected with on Twitter.

Twitter 28

Twitter Content Opt-out Landing Pages 28

Hubspot

FEBRUARY 17, 2013

Twitter Prepping Bigger Ad Play, From Ad Week. With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter.

API 28

API Paid Search Agency Twitter Advertising Agencies 28

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter. Nearly 330 million people are active on Twitter, and 40% of Twitter users purchased something after seeing it on the platform. June 26, 2012. Follow the Rules.

Social Media 100

Social Media Media Rules Guidelines 100

Hubspot

MARCH 15, 2017

If it sounds familiar, it might be because of a 2012 incident involving Apple, in which many iPhone app developers were using “ third-party advertising services guaranteeing top rankings, ” according to AdWeek. There’s a reason, after all, why the HubSpot Email Marketing Software prohibits the use of purchased or third-party lists.

Copyright 75

Copyright Classified Ads CAN-SPAM Amazon 75

Hubspot

AUGUST 26, 2012

Here at HubSpot, we've been super busy preparing for INBOUND 2012. While we at HubSpot do love our social media metrics , we can see his point when it comes to customer service. The HubSpot blog once again has the honor of bringing you this week's Facebook update. Still, these numbers are down overall from Q1 2012.

Social Media 28

Social Media Ideal Customer Profiles Social Marketing Service 28

Webbiquity

OCTOBER 16, 2012

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) The average Fortune 100 company is mentioned nearly 56,000 times per month On Twitter.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Twitter 100

Twitter Tips Tools Tactics 100

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

NOVEMBER 11, 2012

HubSpot has a number of extraordinary employees who served before joining us at HubSpot. So before we get into our traditional weekly roundup, I'd like to introduce just two of the HubSpot employees who have served for the United States -- we're very proud to have you with us. Now you’re probably saying, “Yeah, yeah.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

MARCH 24, 2013

Read the full article at CNN Money. Read the full article at HubSpot. It seems that Twitter’s most iconic marker may soon find its way into Facebook timelines across the globe. This new addition to Facebook may have an impact on how marketers approach their social media strategies on Facebook, Twitter, and Instagram.

Facebook 28

Facebook Lead Ranking Lead Scoring Paid Search Agency 28

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. By creating quality content, you'll give your company the opportunity to be seen by reporters who may want to link to your story for their article. What 2012 Is Indicating.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

SEPTEMBER 23, 2012

So slow down to a light jog, enjoy a few articles, and plan your week ahead. HubSpot Releases "Gangnam Style" Parody, "Inbound Style" [MUSIC VIDEO]. Even David Meerman Scott , author of The New Rules of Marketing and PR , Mike Volpe , CMO of HubSpot, and Laura Fitton , co-author of Twitter for Dummies got into it!

Social Media 28

Social Media Social Marketing Allocation Planning 28

Hubspot

AUGUST 7, 2015

My company, HubSpot, has over 1.5 In 2012, Twitter Cofounder Ev Williams launched Medium. I recently started using Start a Fire, an app (currently free) that allows you to pin hand-selected recommendations to the base of any article you share via social media. But something is changing in the world of content marketing.

Content Marketing 28

Content Marketing Planning Trends Advertising Mediums 28

Hubspot

DECEMBER 23, 2013

In 2013, Giving Tuesday planned for an even more successful national day of giving than 2012 with a redesigned website, materials for nonprofit partners, idea resources, promotional incentives, and awareness-raising activities on social media. HubSpot has a lot of content development resources to help you create your calendar here and here.

Campaigns 28

Campaigns Advertising Agencies Sample Social Media 28

Hubspot

MAY 18, 2016

Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. As a recent article from Fortune points out, Medium’s goal is to give publishers a “one stop shop” to reach new audiences with great content.

Advertising Mediums 40

Advertising Mediums Paid Search Agency Companies Media 40

Hubspot

SEPTEMBER 11, 2013

This article originally appeared on LinkedIn Today. You write an article. Within 48 hours your post has received over 1 million page views -- and from that one article, over 500K people decide to follow you so they can read subsequent posts. More on some of the other influencers later in the article; first some background.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

DECEMBER 10, 2012

Over the past six years at HubSpot, we’ve been humbled to grow an incredible network of inbound marketers. While the Red Cross is taking advantage of various social media platforms, its giving campaign is seeing particular success on Twitter via the hashtag #RedCrossThanks. Tanya Gulliver (@TanyaMGulliver) December 5, 2012.

Inbound Marketing 28

Inbound Marketing Top of Funnel Digital Marketing Funnels Case Study 28

Hubspot

APRIL 17, 2012

In an article about social proof , TechCrunch clearly identified 5 different categories of social proof: Expert Social Proof: Approval from a credible expert, such as an industry blogger or other authority. Speaking of Twitter, have you played around with Twitter's new embeddable tweets feature? 5 Categories of Social Proof.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. The best part about Social Pilot is that it is presently the only tool that lets you post on all major social media platforms like Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok, Tumblr to VK, all from one dashboard. So write that amazing article but also include visuals in it.

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MAY 8, 2012

In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

JANUARY 14, 2013

So, here are the 12 biggest marketing fails of 2012. 12 Biggest Marketing Fails of 2012 from HubSpot All-in-one Marketing Software. 3) Twitter Managers Use Company Accounts for Personal Tweets. 5) McDonald's Launches Twitter Campaign for #McDstories. Time to learn from these doozies! and had to call-to-action.

Paid Search Agency 28

Paid Search Agency Planning Marketing Management Internet Marketing 28

Hubspot

DECEMBER 11, 2013

Along with the acquisition of Instagram in 2012, this change in Facebook’s EdgeRank algorithm is but a piece of the shift Facebook has been making toward promoting more visual content. The 3 Most Important Twitter Updates of 2013. 1) Twitter (finally) went public. At the time of its IPO, Twitter hadn''t made any money.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JANUARY 10, 2013

A little article about some new Facebook rollout. It got a lot of us here at HubSpot debating, so I thought I'd share some predictions (some silly, some serious) about what it could be. I was perusing Marketing Pilgrim this morning, and what did I find? Maybe we should newsjack this? Oh no, my friends. So, it got me thinking.

Facebook 28

Facebook Mobile Advertising Mobile Marketing Social Networks 28

Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Certain people may only follow you on Twitter. Write articles for your business blog that help your attendees plan and prepare for your event, and of course, share them in social media!

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

JANUARY 29, 2014

Next, take the same approach with Facebook, Twitter, and YouTube. Download and show your boss HubSpot’s 2013 State of Inbound Marketing report, which clearly shows that social media marketing is on the rise. If it''s not, you could be asked to leave. If your brand is the "first one in," it won’t be alone for long.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

JANUARY 27, 2012

The article concludes with an excellent insight: Although in hindsight, it makes sense to adjust your copy length and benefits for your seasonal visitors’ perspective, the idea was a huge point of contention between the site’s execs, some of whom “hated” the winning version… before they saw the results data.

Traffic 28

Traffic Work Management Generation Demographics 28

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

OCTOBER 25, 2012

An article on The Awl about the history of Seventeen magazine -- which was actually the inspiration for this blog post -- highlighted the magazine's target persona back in 1950. In addition to being very responsive on their Twitter account , Zipcar uses it's Facebook account to answer questions and host contests with its followers.

Buyer Personas 28

Buyer Personas Paid Search Agency Companies Multi-Channel 28

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. For instance, Verizon runs a few Twitter accounts. Here, I have a couple ebooks for you: How to Attract Customers With Twitter. Companies with 1000+ more Twitter followers get 6X more traffic. 20 Common Social Media Myths BUSTED.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

APRIL 18, 2012

Are they active on Twitter, Facebook, or other social networks? In the example below, which is a screenshot of the HubSpot homepage from early 2011, we asked new visitors to self-select their persona choosing from HubSpot's two main buyer personas -- business owners and marketing professionals.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. If you're the awesome inbound marketer I know you to be, you're an avid blogger who is always looking for a hot new article topic.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

DECEMBER 19, 2016

Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. Spectacles might take you back to 2012, when Google announced Google Glass -- a wearable, hands-free computer system. Wait, Isn't This the Same Thing as Google Glass?

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28