KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. You can never stop learning and sharing. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Valasys

DECEMBER 5, 2022

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. This forged to be the perfect opportunity for Facebook to create an indispensable advertising platform. .

Facebook 40

Facebook Paid Search Agency Ads API 40

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why Nativo?

Paid Content 229

Paid Content Distribution Cost Per Thousand Budget Programs 229

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

AUGUST 8, 2019

use Facebook Messenger. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg.

Branding 154

Branding Brand Identity Marketing Analytics Tools Traffic 154

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Sprout Social

FEBRUARY 16, 2022

The next highest usage was Facebook at 68%. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. Global ad revenue is 19.77

Youtube 120

Youtube Lead Scoring Lead Ranking Ad Frequency 120

Convince & Convert

MAY 23, 2017

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. And he was right, of course.

Branding 131

Branding Brand Identity Marketing Analytics Tools Traffic 131

Scoop.it

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. ” <insert video here: [link] > YouTube algorithms are constantly changing, and they have nothing in common with those of Facebook or Instagram.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Contently

DECEMBER 22, 2017

For every tweet, pin, and Facebook link, there are certain shares that people have struggled to measure for years. In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.”

Studies 165

Studies SMS Terms and Conditions Mobile Marketing 165

Contently

MARCH 30, 2020

We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Take, for instance, this piece on how to write a white paper. It’s consistently generated 3,000 pageviews per month for the past 8 years and driven thousands of newsletter subscribers and leads.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. Social media marketing terms for Facebook. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Then there have been controversies around social, particularly with Facebook and Twitter. Data analytics have come a long way as a powerful tool for editors to know what their audiences care about.

B2B Thought Leadership 108

B2B Thought Leadership Conversion B2B Thought Leadership 108

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Over 60% of users log in daily , making it the second most engaged network after Facebook. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. bw_banner_cta].

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Contently

APRIL 19, 2016

At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. Additionally, 81 percent of adults used a help center or FAQ on a company website in 2015, up from 67 percent in in 2012. “I Rather than selling the software, Tawk.To

Marketing Management 114

Marketing Management Service FAQ Forrester 114

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Perfect for: Marketing analytics. AdRoll is helpful for retargeting customers through re-engagement on Facebook, Twitter, and the web. Conclusion.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. Here, look at Facebook's own Facebook page, for an example: This update makes the job of a social media marketer much more efficient and effective. 2) Mobile-Only Facebook Ads.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Webbiquity

JANUARY 19, 2016

And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%). DR4WARD ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Valasys

FEBRUARY 4, 2020

NetWise Data LLC, which swears by the vision of ‘brand behind the brand’, has been helping companies like Bizo handle their B2B data & is a leading name in articulating B2B display audiences since 2012. There are no lengthy analytical processes involved in the interim.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Use this guide to learn where direct traffic comes from, clean up your source tracking, and keep your content analytics actionable. How to Attribute Your Direct Traffic with Content Analytics Software. Table of Contents. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

markempa

AUGUST 19, 2012

Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. Related Resources: MarketingSherpa B2B Summit 2012. Customize Links.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Marketing Insider Group

FEBRUARY 5, 2014

According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. In 2012 Entrepreneur Andrew Chen claimed that “ Growth Hacker is the New VP Marketing.”

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

KoMarketing Associates

FEBRUARY 19, 2013

Here are a few tips on identifying the best social network for your business: Look at analytics. For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. You don’t own Facebook or any other social network and you don’t control what they do. Think about it.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

ClickZ

NOVEMBER 12, 2020

30-second summary: Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Facebook, Google and Amazon claim brand data entered into their databases is anonymized before it’s used, but this simply isn’t possible in supervised machine learning.

Privacy 105

Privacy Ad Exchange Marketing Management Ideal Customer Profiles 105

SmartBug Media

MARCH 17, 2020

Spammers often choose to attack through social media, creating accounts on Facebook or Twitter with a company’s name, and posting low-quality posts to ruin their reputation. The online community of webmasters and marketers were shocked and concerned by Google Webmaster’s admission to the existence of Negative SEO back in 2012.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Sample review: “Vennage is a social analytics and marketing company that offers infographics and other designs as part of its service package. 3: The Nine Best Facebook Marketing Tools. #4:

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Hubspot

MARCH 22, 2013

I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. But it turns out I could have stopped all my maneuvering weeks ago when Facebook quietly updated their Facebook Page Terms to allow calls-to-action in cover photos.

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Valasys

JULY 31, 2020

NewsCred has retained its software platform offering end-to-end campaign management, budgeting and resource management, tools for content creation, robust publishing integrations, and powerful performance and content analytics, while its content marketing services have been acquired by Industry Drive.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Zoominfo

MARCH 27, 2018

50% of those surveyed said their company provides customer service via mobile devices, up from 38% in 2012 ( source ). 52% of companies say Facebook is the most effective social channel for customer engagement, service and support ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Dark Social channels, e.g. Whatsapp, Facebook Messenger, etc. Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg. What do you mean - I can’t see its real impact?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up?

Marketing Analytics Tools 95

Marketing Analytics Tools Analytics Google Advertising Agencies 95

Marketing Insider Group

SEPTEMBER 11, 2015

64% of corporate website traffic comes from LinkedIn, more than Facebook or Twitter. 500+ Native Ad campaigns delivered since 2012. Its analytics also allows real-time monitoring of time spent with your brand’s content. The numbers. 43% of marketers have sourced a customer from LinkedIn. The numbers. Why Nativo?

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Review your analytics and look for the posts that are generating the most views, shares, and leads, to determine how you can replicate that success. Don't believe me? 2) Surprise people. …

Tips 69

Tips Content SERP Custom Publishing 69

KoMarketing Associates

AUGUST 29, 2013

Event Tracking – Leverage event tracking in Google Analytics so that links, videos, images and other media assets pointing back to onsite conversion actions can be properly tracked and evaluated. Social Media Analytics – Lastly, don’t ignore the metrics social media platforms are beginning to provide.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120