Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. By the way, don’t confuse dark social with Facebook’s dark posts.

Brand Identity 133

Brand Identity Branding Marketing Analytics Tools Traffic 133

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

KoMarketing Associates

FEBRUARY 19, 2013

At the end of the day, your business should be spending time on the networks that matter. Here are a few tips on identifying the best social network for your business: Look at analytics. Look at network demographics : Evaluate each network to determine where your customers are likely to be. Think about it.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Zoominfo

MARCH 27, 2018

15% of companies surveyed say more than 25% of customer service inquiries are initiated over social channels ( source ). 27% of companies say it takes them less than an hour to respond to questions/issues on social channel ( source ). Customer retention is 14% higher among companies that invest in big data and analytics ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

JULY 22, 2019

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Research by WARC suggests that consumers actually pay more attention to ads on TV than they do on YouTube or Facebook.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows. Social platforms such as LinkedIn, TikTok, etc. Dark Social channels, e.g. Whatsapp, Facebook Messenger, etc.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. They also reported that the decreases in time spent on the web was due to less time spent on Facebook.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Improving a Decline in Organic Reach.

Social Media 95

Social Media Media Business Social Networks 95

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. After all, your prospects most likely hang out here.

Social Media 101

Social Media Media Rules Guidelines 101

Biznology

APRIL 18, 2017

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He is the author of “@YourService” (Wiley, 2012). He operates his consultancy at Gerris Corp. Edelman company.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. For us marketers, this is wonderful news.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Sprout Social

OCTOBER 9, 2018

And what did social media and fantasy sports? The following year, Mark Zuckerberg invented Facebook. It was founded by three VistaPrint executives (Jason Robins, Matthew Kalish, and Paul Liberman) in 2012. Let’s look at some of Draftkings best social media strategies. In 2006, Twitter is born. Talk strategy.

Social Media 81

Social Media Media Television marketing eCommerce 81

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

Jason: Mobile in social strategies is very interesting because most of the social networks aren’t really even getting it right yet. So marketers realize “Okay the platform doesn’t have it figured out: Facebook is still testing things, Twitter is based on mobile so they’ve got it down, Pinterest has got a new app out for iPad.”

Social Networks 48

Social Networks Social Media Conference Curation 48

SnapApp

AUGUST 8, 2012

Now that it's the beginning of August, you may have already planned or taken your 2012 summer vacation. They have very easily become the Featured SnapApp of the week with their integrated sweepstakes and personality test app, and we're happy to give you some insight - as well as analytics - as to what they've done with their SnapApp!

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

AUGUST 20, 2012

EST. The survey specifically aimed to highlight the state of search engine optimization, internet marketing, and the marketing profession in 2012, and SEOmoz shared this exclusive data with us in order to reveal some key insights about social media usage before the official webinar. How Marketers Are Using Social Media in 2012.

Social Media 28

Social Media Social Marketing Media CTR 28

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 68% of marketers said that an increased understanding of the benefits of social media is the factor that most influenced them to flip the switch. The reason for this shift?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

FEBRUARY 17, 2013

This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. Facebook Prepares to Amp Up Its Ad War With Google With Atlas, From CNET. To learn more, read the full story at CNET.

API 28

API Paid Search Agency Twitter Advertising Agencies 28

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Hubspot

JULY 29, 2012

He discusses the transformation of the B2B marketer's focus, saying the process is changing faster than marketers can keep up with; more and more marketers are being held to direct revenue growth goals, as opposed to less tangible analytics such as reach or awareness. Facebook Launches New & Improved Recommendations Plugin for Websites.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Adobe Experience Cloud Blog

OCTOBER 9, 2012

For example, in my world of social media marketing, marketers want to figure out how to use Pinterest. Since I know that they are interested in this new social network, I go out there and find somebody who is an expert on Pinterest. Stelzner : Our Social Media Marketing podcast is the big initiative for 2012.

Social Media 48

Social Media Media Conversion Marketo 48

Hubspot

AUGUST 12, 2012

This story comes to us from the Simply Measured analytics blog. Instagram recently made headlines with the news that it had surpassed the 80 million user mark (up from just 15 million in January 2012!). Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot.

Mobile Advertising 28

Mobile Advertising Classified Ads Brand Identity Branding 28

Hubspot

DECEMBER 11, 2013

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

FEBRUARY 14, 2012

This is a guest blog post written by Brian Honigman, the social media account manager at LunaMetrics. As a Google Analytics certified partner, LunaMetrics also specializes in social media, search engine optimization, and PPC. You can follow him on Twitter as @Brian_Honigman or @LunaMetrics. Claim Your Business.

Social Media 28

Social Media Media Work Management Conference 28

Hubspot

OCTOBER 19, 2012

20 Common Social Media Myths BUSTED. 1) My customers aren't on social media. Facebook has 1 billion active users, according to Yahoo! You're telling me your customers aren't using any of those social networks? 2) Social media is awesome! Join every network right now! Or Pinterest? Or LinkedIn?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

FEBRUARY 10, 2013

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out, From Marketing Land. But the question, “Which social networks will prevail as the most popular means of communication during the game?” They are, after all, the second largest social network worldwide after Facebook.

Buyer Personas 28

Buyer Personas Adwords Paid Search Agency Landing Pages 28

Hubspot

JANUARY 14, 2013

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Job Description: Do you tweet, share, and post to social media in your sleep?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.).

Social Media 115

Social Media Media API Twitter 115

Hubspot

JANUARY 15, 2014

Related : Twitter and Facebook Apps for iPhone and Android. Neither Facebook nor Twitter have reviews as strong as LinkedIn for their latest versions, but new versions come out all the time with improvements. The HubSpot App first launched in 2012, with on-the-go analytics and a built-in Marketing Grader.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Single Grain

JULY 11, 2023

The term “ dark social ” dates back to 2012, from an article in The Atlantic by Alexis C. Madrigal introduced the term to draw attention to the challenge faced by marketers and analysts in understanding the true extent of social sharing and referral traffic. How Does Dark Social Compare to Other Traffic Sources?

Paid Content 52

Paid Content SMS Social Media Paid Search Agency 52

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

MAY 7, 2013

As more and more people got into social media, and social media streams became flooded, it got harder to have one-to-one conversations. 81% of consumers have either "unliked" or removed a company''s posts from their Facebook News Feed , according to Exact Target. We are guilty of both of these things. That''s what happens.

Social Media 28

Social Media Social Marketing Media Paid Search Agency 28

Hubspot

JULY 3, 2012

So you want to run a contest on social media, eh? Which social network is the most appropriate choice ? Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Not sure where to start? Follow the Rules.

Social Media 28

Social Media Media Rules Landing Pages 28

Paul Gillin

JANUARY 16, 2012

Alistair Rennie at Lotusphere 2012. “Ultimately, Social Business is a competitive differentiator.” It’s like Moneyball: analytics + baseball = new game.” The Social Business platform that IBM is building has these components: Social networking. Leverage skills and distribute workload.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50