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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Multiple targeting options (e.g.

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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Most of the mobile revenue (87 percent) consists of search and banner investments.

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Facebook Ads Library- What it is and how to use it

Valasys

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. This forged to be the perfect opportunity for Facebook to create an indispensable advertising platform. .

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5 Best Paid Distribution Methods And When to Use Them

Marketing Insider Group

Multiple ad solutions, including inMail, banner ads, Showcase pages and new Lead Accelerator for ROI tracking. 64% of corporate website traffic comes from LinkedIn, more than Facebook or Twitter. 52% of consumers look at in-feed ads 52% more frequently than banner ads. 500+ Native Ad campaigns delivered since 2012.

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What is Negative SEO?

SmartBug Media

In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. Spammers often choose to attack through social media, creating accounts on Facebook or Twitter with a company’s name, and posting low-quality posts to ruin their reputation. Obviously, Google wants everyone to play by the rules.

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Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark Consulting

Google Analytics has a new feature that can credit attribution. Example: I’m on Facebook and engage in your brand (like a post). I may go to Google and perform a branded search for the firm I liked on Facebook. For more information on assisted conversions and analytics, I offer you this link to Google’s explanation.

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Why Digital Media is Killing TV Advertising

Hubspot

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Internet initially just used banner ads, which, while annoying, were effective -- but only in the short-term. Image Source.