Remembering the Life and Work of Daniel Kahneman
B2B Marketing Directions
MARCH 31, 2024
In his 2011 best-selling book, Thinking, Fast and Slow , Dr. Kahneman described his views regarding human judgment in non-academic terms and introduced his now-famous "System 1-System 2" model of human decision-making. Behavioral economics challenges a fundamental assumption of mainstream economics.
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