ViewPoint

FEBRUARY 2, 2011

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. Like at the start of a new year.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. This will demonstrate itself as social moves into product development, operations, customer service and even sales. Facebook advertising will continue to improve — and get more expensive.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Biznology

DECEMBER 2, 2011

What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. Whoa there, big fella!!! It just got started? Have you lost your bits and bytes? ” mentality.

PPC 80

PPC Social Media Conversion Rate SEO 80

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Alicia Arenas.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Zoominfo

JUNE 10, 2022

million settlement with 40 states and the District of Columbia in a lawsuit alleging false advertising about fuel economy and capacity for its pickup truck models from 2011-14. Uber joins the ranks of other major tech companies that have paused hiring, including Facebook, Salesforce, and Twitter. Ford has reached a $19.2

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Webbiquity

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. Investors Will be Happy.

Facebook 100

Facebook Social Networks Network Marketing Ideal Customer Profiles 100

Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Stay in the Loop.

CPO 144

CPO B2B Thought Leadership Transparency Branding 144

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Martech

MARCH 11, 2024

For the sales team, better conversions, less garbage in, less time wasted, etc. I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. Modern marketing practices and modern buyers demand we stop sending contacts to sales based on what we observed them do.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Branding 81

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

Brandwatch Marketing

OCTOBER 25, 2023

Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy. Consumer goods is one example of an industry that is less reliant on direct-to-consumer sales.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Hubspot

MARCH 28, 2018

A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. In the midst of ongoing backlash from the alleged misuse of personal user data, Facebook is earning less trust from Americans than other key players in the Big Tech space, according to a recent Reuters/Ipsos poll. Unriddled: The Tech News You Need.

Facebook 68

Facebook Privacy Protection Product Paid Search Agency 68

Webbiquity

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011. The One Effective Use of Facebook for B2B Marketing (March 9, 2010).

PR 100

PR Stats Social Media Twitter 100

Marketing Insider Group

JULY 14, 2020

2006: Facebook debuts. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. The Advertising Research Institute reports that product sales decline after 48 ad impressions. You convert by handing them over to sales when ready. Product marketing is the old guard.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. At odds with the sales team? Congratulations 2011 B2 Award Winners!

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency B2B 40

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Zoominfo

OCTOBER 31, 2018

Influencers, on the other hand, aren’t looking to make a sale through the interactions with their fan base. Increase sales and customer retention. In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Marketing Insider Group

OCTOBER 7, 2010

The following excerpt is certainly important to sales and comes from my colleague, Rob Krekstein. I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time. The prospect’s answer will tell you what you need to do to advance the sales cycle.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. March 10, BMA Atlanta - The Truth About Leads: Driving Revenue through Sales and Marketing Alignment. Atlanta, GA: Dan McDade, CEO of PointClear will discuss ways to nurture the relationship between sales and marketing. March 23-24, Social Pulse 2011.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

ClearVoice

NOVEMBER 4, 2022

From branding and email marketing to sales and hosting events, MarketingProfs has so much content to explore. Social Media Hat has been around since 2011 and has won awards for its marketing content. Facebook, Pinterest, YouTube, all the classic channels are there. MarketingProfs. Prepare to get immersed in a good way.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

ClearVoice

JANUARY 26, 2021

Facebook has made no fewer than 34 changes to the newsfeed algorithm since 2016; everything from prioritizing live video to banning advertisements from fake news sites, each designed to maximize profits for a company already worth a third of a trillion dollars at the end of 2015. Social media fatigue. Your revenue comes from social.

Social Media 116

Social Media Paid Content Training Media 116

Marketing Insider Group

APRIL 21, 2011

The biggest question I get asked here on B2B Marketing Insider is about the challenges of sales and marketing alignment. I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing.

PR 100

PR Social Media Social Marketing Planning 100

Hubspot

FEBRUARY 18, 2020

Facebook reached one billion users in late 2012. Snapchat didn't exist until 2011. Facebook has three billion active users. Marketers create case study videos, product reviews, and videos for the sales team to use, whereas blogging still dominates acquisition strategies. Since 2010, the marketing world has changed.

Work Management 101

Work Management Planning Marketing Management Paid Search Agency 101

SnapApp

JUNE 22, 2012

If you haven't heard of Facebook, you're probably not reading this article because you've never, ever been on the Internet. As of October 2011, Facebook was the second most frequently viewed website in the world, with over 800 million active users. Consider these six techniques for getting your Facebook presence noticed. #1:

Facebook 48

Facebook SMS Broadcasting Barriers 48

Sprout Social

NOVEMBER 19, 2018

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. Facebook leads social platforms in volume, but Instagram leads in growth. Sprout Social analyzed more than 2.9 A look back at holiday 2017.

Twitter 109

Twitter Facebook Buzz Press 109

KoMarketing Associates

AUGUST 22, 2012

The research report provides results and analysis from a Q1 2012 survey of 317 respondents, 86 percent of whom hold management and/or C-Suite positions in marketing or sales, and offers recommendations on how this research may impact plans for your manufacturing clients’ marketing efforts. Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Customer Experience Matrix

SEPTEMBER 2, 2011

More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life. I also still expect that Salesforce will continue to enhance its core Sales application with features that make it better at specific marketing automation functions like complex campaign flows and Web tracking.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Belkins

MARCH 12, 2020

How does it impact the world of B2B sales? From Facebook and Google to Qualtrics, major companies prefer to play it safe and not take any chances. From SARS in 2003 to the H1N1 epidemic in 2011, it’s not the first time countries and economies were threatened by a new virus strain. But the thing is, they happened before.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

seo.co

FEBRUARY 15, 2022

Facebook and Google United. Recognizing clickbait as a new form of spam, both Google and Facebook (two of the web’s biggest authorities) have begun taking measures against it. When users click away and come right back to Facebook, the algorithm presumes the person isn’t interested in the content. Now in the era of Panda 4.1,

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Conversica

MAY 3, 2020

Predict-IA will provide direct sales, professional services and support to prospects and customers employing Conversica AI Assistants. Nectia Cloud Solutions was born in 2011 as the company specialized in Cloud SaaS applications. About Nectia Cloud Solutions. About Conversica.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

ClickZ

NOVEMBER 9, 2020

Marketing technology (martech) touches every aspect of modern business, going far beyond the marketing department into sales, customer service, and deep into the realm of IT. In 2011, Scott Brinker’s martech landscape contained just 150 tools. Here’s a personal example: I ordered a product after clicking on a Facebook ad.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with. 300 Facebook and Twitter accounts, Hootsuite to manage it all, and one person to produce all of the content.

Social Media 71

Social Media Tools Media Work Management 71