Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

readwrite

FEBRUARY 1, 2012

We’re all on the edge of our seats waiting for the Facebook IPO to drop. The Wall Street Journal proper reports (no offense, AllThingsD) that Facebook probably makes most of its revenue from online advertising combined with cuts from game purchases. Facebook takes a 30% cut from games that live on its ecosystem.

Spending 40

Spending Facebook Ads Marketing Management 40

Webbiquity

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. Investors Will be Happy.

Facebook 100

Facebook Social Networks Network Marketing Ideal Customer Profiles 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The results of the data are astoundingly clear.

Social Media 130

Social Media Generation Media Peer-to-peer 130

readwrite

SEPTEMBER 20, 2011

Facebook estimated global ad revenues will jump to $3.8 billion, more than double the social networking giant’s 2010 total. billion mark, according to analysts, but the slowdown in growth is explained as a diversification into other revenue streams like Facebook Credits. billion this year, eMarketer estimates.

Facebook 40

Facebook Paid Search Agency Ads Emarketing 40

Contently

SEPTEMBER 28, 2017

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content.

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Hubspot

APRIL 1, 2020

Google would have a successful social media platform. Google has been trying to get into the social media game for years. In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. Facebook use will decline after continued drama. Is it me or is there always Facebook drama nowadays?

Social Media 95

Social Media Social Marketing Planning Media 95

ViewPoint

SEPTEMBER 26, 2011

His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. Your Facebook presence needs to be fun, conversational and provocative.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry. Like this post?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Martech

MARCH 11, 2024

Search engines and social networks are optimizing for in-feed consumption. I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011.

Efficiency 79

Efficiency Marketing Automation Services Lead Ranking Brand Identity 79

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Convince & Convert

DECEMBER 29, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Outstanding research from Tom Webster that debunks some common myths about social media. Social media is growing up fast. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ).

Facebook 110

Facebook Webinar Metrics Co-Registration Social Media 110

Hubspot

AUGUST 1, 2011

With over 750 million users, Facebook is now recognized as the most popular social network, and more and more businesses are harnessing its awesome power to achieve their marketing goals. By now, you should be convinced that Facebook can be useful for more reasons than just keeping in touch with family and friends.

Facebook 28

Facebook Business Social Networks User-Generated Content 28

Adobe Experience Cloud Blog

MAY 7, 2015

If facilitating connections is at the center of your social networking platform, it’s imperative to be active in important conversations, especially when they have global impact. Meaningful engagement is exactly what Facebook has accomplished with its initiatives surrounding the recent earthquake in Nepal. Meaningful Engagement.

Facebook 48

Facebook Thought Leadership Marketo Social Networks 48

Biznology

JANUARY 13, 2012

That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. I am not going to go so far as to say users or active users mainly because we all need to be smart about this and not be under the impression that every Facebook account is either A) real or B) real active. Facebook doesn’t compete.

iCrossing 80

iCrossing Facebook First-Mover Advantage Burn Rate 80

Brandwatch Marketing

JANUARY 2, 2019

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics. Social media users grew by 121 million between Q2 2017 and Q3 2017. That works out at a new social media user every 15 seconds. Social video statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes in November 2011 and 4.8 minutes on Google+ in January 2012, a drop from 5.1

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

ClearVoice

JANUARY 26, 2021

The integration of social media into our lives has injected philosopher Jean Baudrillard’s notion of simulation — that consumer choices are, in actuality, illusory constructs — with bovine-strength growth hormones. The choices we seemingly make on our journey through our social network are, to put it simply, not our own.

Social Media 116

Social Media Paid Content Training Media 116

Hubspot

FEBRUARY 18, 2020

In the early 2010s, social networks were only starting to gain traction. Facebook reached one billion users in late 2012. Snapchat didn't exist until 2011. Social networks have grown into a foundational aspect of our culture. Facebook has three billion active users. Instagram was launched in 2010.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

readwrite

AUGUST 29, 2013

In a proposed update to its data use policy , Facebook outlined new features that it says will make sharing information easier, but which also clear up any misconceptions you might have had about what you mean to the company. Facebook, Now With More Faces Recognized. Yes, y ou are the product. You might well have missed all this.

Facebook 40

Facebook Privacy Policies Product Privacy 40

Convince & Convert

MAY 27, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Hubspot

JUNE 14, 2012

But how much does all that contribute to the strength of Twitter as a social network ? Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network. Predictions were put on the HubSpot marketing white board at the end of 2011!).

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. They know there is a significant audience on social networks, but which one is right for your business?

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Webbiquity

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The Nifty 50 Top Women of Twitter for 2011 (May 3, 2011).

PR 100

PR Stats Social Media Twitter 100

Biznology

AUGUST 20, 2012

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Are Facebook brand pages the new brand websites? in November 2011.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Contently

JUNE 23, 2016

In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. Since March , Facebook had been planning on paying creators, but the exact numbers released by The Journal give greater insight into the scope of the operation.

Youtube 82

Youtube Ad Exchange Facebook Video Marketing 82

readwrite

FEBRUARY 28, 2013

It may be mobile, mobile, mobile for Facebook lately, but the social giant is eager to gain a competitive edge on the web at large too. Facebook has just announced that it will buy Atlas Solutions from Microsoft. We reached out to Facebook about the terms of the deal, but the social network is playing coy for now.

Facebook 40

Facebook Buy Paid Search Agency Adsense 40

ClearVoice

MARCH 7, 2020

To excel in the digital environment of social media, educating yourself on the terminology is essential. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Hubspot

MARCH 28, 2018

A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. In the midst of ongoing backlash from the alleged misuse of personal user data, Facebook is earning less trust from Americans than other key players in the Big Tech space, according to a recent Reuters/Ipsos poll. Unriddled: The Tech News You Need.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

Tomorrow People

FEBRUARY 1, 2012

In the latter half of 2011, Google rolled out its own social network. Dubbed Google+, the service is Google's second attempt at a social network. With many similarities to Facebook, Google+ feels familiar and fresh at the same time. Similarities to Facebook. How Google Goes Above and Beyond.

Social Media 120

Social Media Google Media Social Networks 120

Customer Experience Matrix

SEPTEMBER 2, 2011

They plan to do this by becoming the platform for the “social enterprise”, which they see as the next major generation of computing. More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life. Blame lack of sleep from social networking of the old-fashioned, face-to-face kind.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Zoominfo

OCTOBER 31, 2018

These industry experts and thought leaders often have large, active social networks and are recognizable to a specific audience. In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference. PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

readwrite

JANUARY 17, 2012

If Facebook had it their way, users would come to the site and stay. Ads would send users to other areas of the social network. So it comes as no surprise that Facebook’s latest ad strategy focuses on subtle ways to keep users in the network. No one would ever leave.

Cost Per Thousand 40

Cost Per Thousand Cost Per Click Facebook Ads 40

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? Background on the two social media sites. In contrast, Facebook was founded in February 2004 and only took in its first outside funding of 12.7

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100