Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Since I originally published this post, you’re seeing Google do a lot of the things I predicted. (Happy Holidays! This is #1. This is probably my favorite post of the year. – Jay).

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Tomorrow People

FEBRUARY 1, 2012

In the latter half of 2011, Google rolled out its own social network. Dubbed Google+, the service is Google's second attempt at a social network. With many similarities to Facebook, Google+ feels familiar and fresh at the same time. Similarities to Facebook. How Google Goes Above and Beyond.

Social Media 120

Social Media Google Media Social Networks 120

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook).

Google 147

Google Lead Scoring Lead Ranking PageRank 147

readwrite

APRIL 13, 2012

Google is still the biggest, baddest online advertising company on the planet. billion profit last quarter, announced yesterday , was almost as much as Facebook’s revenue for all of 2011. As you’ll see, that allows Facebook to tailor its ads to a much finer set of users than Google’s search ads currently allow.

Facebook 40

Facebook Google Adsense Mobile Advertising 40

Customer Experience Matrix

JULY 3, 2017

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. The first is the “personal network effect” that I’ve described previously.

Work Management 68

Work Management Personalization Effectiveness Marketing Management 68

Oktopost

MAY 11, 2022

As a young person in technology, we often believe the product creates the value of an organization. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

CPO 144

CPO B2B Thought Leadership Transparency Branding 144

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Biznology

JANUARY 13, 2012

That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. I am not going to go so far as to say users or active users mainly because we all need to be smart about this and not be under the impression that every Facebook account is either A) real or B) real active. Facebook doesn’t compete.

iCrossing 80

iCrossing Facebook First-Mover Advantage Burn Rate 80

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. At the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Valasys

OCTOBER 9, 2018

Google’s long-struggling answer to Facebook and LinkedIn’s giant social network, Google+, is set to shut down as announced on 8 th October. Google Plus, often the butt of jokes in the tech market, launched in 2011 and posed as a competitor against the rising social platforms of Facebook, Twitter and LinkedIn.

Google 40

Google API Social Networks Privacy 40

Hubspot

MARCH 28, 2018

A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. In the midst of ongoing backlash from the alleged misuse of personal user data, Facebook is earning less trust from Americans than other key players in the Big Tech space, according to a recent Reuters/Ipsos poll. Unriddled: The Tech News You Need.

Facebook 68

Facebook Privacy Protection Product Paid Search Agency 68

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. From the outside, it appears scope creep was a major issue with Google Plus. YouTube – acquired by Alphabet (Google).

Training 214

Training Planning Work Management Marketing Management 214

Webbiquity

MAY 17, 2016

Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 1) Google Scholar. Google Review Count: 4,970,000. 2) Google Trends.

Planning 145

Planning Research Tools Best Practices 145

seo.co

FEBRUARY 15, 2022

Facebook and Google United. Recognizing clickbait as a new form of spam, both Google and Facebook (two of the web’s biggest authorities) have begun taking measures against it. Google has all but eliminated the worst clickbait offenders from its search results. Now in the era of Panda 4.1,

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Webbiquity

MARCH 12, 2012

.” as she points out), starting with making sure the post is newsworthy (“how-to” guides work well for blog posts, not so well for news releases) and ending with using third-person AP-style writing for the release. Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch.

PR 100

PR Blogger Tips Best Practices 100

Martech Advisor

JANUARY 31, 2020

Only about 150 companies were operating in that space back in 2011, and now there’s more than 7,000. It’s always been a bit of a puzzle to buy effective ads through the big players at Facebook, Instagram and Google. Now, admins must use third-party scheduling tools or Facebook’s built-in functionality.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Paid Search Agency 65

readwrite

OCTOBER 11, 2013

Today Google announced Shared Endorsements , a feature that will display your name and image next to advertisements. It’s an ad play that sounds suspiciously like Facebook’s Sponsored Stories , which similarly placed Facebook users (and their mugs) into online ads. Google, however, has avoided that pitfall.

Privacy Policies 40

Privacy Policies Google Opt-out Opt-in 40

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

SnapApp

MARCH 20, 2012

By now, many of us have heard about Google+ and have witnessed its integration within regular Google search results. AJ Kohn recently released a comprehensive guide Google+ SEO based on his own research with search terms. Optimize your Google+ profile. The text in these sections are used for Google+ search.

Google 48

Google SEO Lead Scoring Lead Ranking 48

Convince & Convert

APRIL 30, 2015

It’s both a day and a person. The day is April 28 th , and the person is Ed Balls (yes, that’s his real name). Ed Balls — Ed Balls (@edballsmp) April 28, 2011. Love the Google doodle today. I’m guessing Ed Balls isn’t the first person to accidentally tweet a search term on Twitter. Just spotted this at Balham.

Trends 140

Trends Social Media Twitter Internet Marketing 140

readwrite

JANUARY 17, 2012

If Facebook had it their way, users would come to the site and stay. So it comes as no surprise that Facebook’s latest ad strategy focuses on subtle ways to keep users in the network. For the fourth quarter of 2011, Facebook offered the same deal and pushed the number up to 45% off. No one would ever leave.

Cost Per Thousand 40

Cost Per Thousand Cost Per Click Facebook Ads 40

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with. 300 Facebook and Twitter accounts, Hootsuite to manage it all, and one person to produce all of the content.

Social Media 71

Social Media Tools Media Work Management 71

Valasys

FEBRUARY 4, 2020

The personal data of the prospects being used for online marketing would remain un-tempered in the process. Marketers will now be able to create & launch campaigns instantly for audience targeting, even in previously unavailable destinations such as Google, Facebook, Twitter, Pinterest & Snapchat. About LiveRamp.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Sprout Social

FEBRUARY 16, 2022

share of Google’s total revenue. The next highest usage was Facebook at 68%. 2005-2011: Clicks & views. 2015-2016: Satisfaction & personalization. YouTube uses three main categories to personalize recommendations: Personalization : user watch history and action. Global ad revenue is 19.77

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

SpotMe Blog

FEBRUARY 2, 2022

How does this compare to the value they receive with an in-person event? Personalization. They offer direct integration with Google Analytics and Facebook Pixel. It features chatbots and hyper-personalization of the participant experience. Founded in 2011, Zoom does not need an introduction. Agenda tools.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything?

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything?

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Marketing Insider Group

DECEMBER 26, 2012

Bonus: My most popular post from 2011 declared: Change is Coming To B2B Marketing. ” Bonus: my 2nd most popular post of 2011 asked: Will Content Strategy Save Marketing? . Don’t forget to follow the conversation on Twitter , LinkedIn , Facebook or Google+. The Social Business Imperative.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

SnapApp

MARCH 8, 2012

Join us on 3/14 for a live webinar To Prepare Your Page for Facebook Timeline. But building a Facebook Marketing strategy focused solely on Likes is sooo 2011 - especially because ~88% of fans will never return to your page. Much like Google's Search Engine rewards relevant content with a higher rank, so does Facebook.

Lead Scoring 54

Lead Scoring Lead Ranking Facebook Ad Frequency 54

Parse.ly

NOVEMBER 27, 2018

So, we have some pretty significant bursts of growth around 2011, 2012 when those phones started to be in more and more hands. Those can vary from person to person,” Perrin said, “but some of the big ones include the usual suspects like Facebook, Instagram, Snapchat, lots of Google apps as well.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. While many important changes have already occurred in 2011, take special note of the three below as you plan marketing strategies and adjust budget allocations. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28

Martech

MAY 13, 2022

Mobile also offers the possibility of precision location marketing for even better personalization. By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist.

Mobile Marketing 118

Mobile Marketing Work Management Marketing Automation Services Marketing Management 118