The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

ConvertKit

OCTOBER 26, 2021

Launched in 2011 as a platform for gamers to stream their games live for other people to watch in real-time, Twitch has gradually expanded its reach since then. And while slightly oversimplified, this relevant distillation of the creator economy in Wired ’s article: “subscribing to people doing things.” Haley Janicek. It’s not wrong.

Curation 80

Curation Cross-Selling Internet Marketing Youtube 80

seo.co

FEBRUARY 15, 2022

content calculated to maximize reader clicks, attention, and shares. Starting in 2011 with the Panda update, Google has gradually refined its ability to detect “high quality” content, eliminating any duplicate or unoriginal content (which is common in clickbait) and learning to recognize gimmicky headlines designed only to attract clicks.

SEO 98

SEO Ethics Lead Ranking Lead Scoring 98

Marketing Craftmanship

APRIL 8, 2011

What often happens – soon after LAUNCH COMPANY WEBSITE is crossed off the corporate to-do list – is that companies don’t apply the same standards of excellence or levels of scrutiny to the content generated post-launch that were applied during development of the website’s original core content.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Impeccable quality content creation. Content has always been king. Your content needs to be relevant and have context.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Your Web Site Isn’t Sticky. What happens when a visitor comes to your site? Do they leave?

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

Martech Advisor

DECEMBER 30, 2019

20 years ago, the idea of experiencing digital content as if it was part of our physical surroundings seemed truly like science fiction. Today, XR technology looks very different – 360-degree videos on YouTube, AR filters on Snapchat, and DIY VR equipment like Google Cardboard have changed our conception of immersive experiences.

Paid Search Agency 90

Paid Search Agency Startups Interactive Marketing Marketing & Strategy 90

Hubspot

MARCH 3, 2020

Invest in content, content, content. If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Guest post. Get reviews.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Content Standard

SEPTEMBER 7, 2017

That’s right: It’s September—time for Content Marketing World 2017. CMW, the world’s largest content marketing event, draws thousands of marketers from over fifty countries to the city of Cleveland on the shores of Lake Erie for over a hundred sessions and workshops from the best in the industry. What does that mean?

Advertising Agencies 43

Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

Hubspot

JULY 5, 2017

Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides.

Video Marketing 78

Video Marketing Product Tips Lock-In 78

Biznology

MARCH 20, 2018

The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. Think about it: these are the people you dream of sharing your content, announcing your news, talking about your brand and reviewing your products.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. Organize: According to one B2B respondent from the Chief Marketer report, “The amount of time required to publish new content, establish and foster relationships, and convert them to customers is so much slower than traditional sales methods.”

Social Media 120

Social Media Media Work Management Marketing Management 120

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Outgrow

MAY 23, 2022

The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. The goal of your content is to establish trust with your audience. Creator Economy and Content Entrepreneurship. Saksham Sharda: Hi everyone.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Augmented Reality For B2B Marketing in 2011?

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Content Standard

MARCH 30, 2015

Though Millennials eat three meals a day, go to school, and put their pants on one leg at a time like the rest of the world, marketers seem miffed on how to reach them with content they’ll love. We know Millennials love free online video content, but Defy Media wanted to discover what exactly drew this audience to online videos.

Paid Search Agency 40

Paid Search Agency Storytelling Youtube Mobile Marketing 40

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. That’s because content creation is now about small stuff, not big stuff, which makes it is no longer a commercial enterprise, but a personal one. (Happy Holidays! This is #1.

Google 151

Google Lead Ranking Lead Scoring PageRank 151

Online Marketing Institute

DECEMBER 6, 2011

Our Sites: Content Marketing Institute. Content Marketing World. Skip to content. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » Tweet. Are you a PRO MEMBER?

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

TaylorMadeIn KEW

MARCH 8, 2015

And I was really honoured to be among the really terrific speakers on the programme, which included Sean Gardner – Forbes #1 Social Media Power Influencer – and companies like Coca Cola, YouTube, BBC and Unilever, to name just a few. In this way, people – even at work – understand our companies’ role and relevance to what they do.

Social Marketing 48

Social Marketing B2B Thought Leadership Thought Leadership Paid Search Agency 48

Content Standard

NOVEMBER 28, 2017

All of these tell beautiful stories that have at least a thread of relevance to what the advertiser does for a living, and all of them inspire emotional reactions in the viewers. So, 2011: Cast your minds back and try to remember what it was like. For more stories like this, subscribe to the Content Standard newsletter.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

EveryoneSocial

MARCH 6, 2017

As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011. Here’s a bit more history on the company: Launched in Sep 2011. All of the major ad platforms (Facebook, Google, Youtube, etc.) is a camera company.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Tony Zambito

JULY 24, 2011

  The pace in 2011 has noticeably quickened.  " Content Marketing: “The term, content marketing, I am seeing here and there.    This has implications to how we think in the future about sales and content marketing.  Image via Wikipedia.   Not sure I get it. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Hinge Marketing

MARCH 31, 2015

Search Engine Optimization (SEO) is a combination of highly technical website elements, content marketing, and promotion. Any marketer that has had exposure to SEO should be aware of the importance of using optimized, relevant keywords on a website. 1) Direct Users to Download Content. 1) Direct Users to Download Content.

Landing Pages 48

Landing Pages Display Lead Scoring Lead Ranking 48

Industrial Marketing Today

OCTOBER 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Some even consider it the original crowdsourcing platform for content. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

MLT Creative

JANUARY 31, 2012

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. Start a YouTube Channel to Enrich Content YouTube can be a great tool that educates buyers while subtly marketing through video. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Convince & Convert

JULY 3, 2011

That’s because content creation is now about small stuff, not big stuff, which makes it is no longer a commercial enterprise, but a personal one. Philosophically, Pages with more and better other Pages linking to them must be better content, and each link counts as a “vote&# for that Page. Google Buzz.

Google 167

Google Lead Ranking Lead Scoring PageRank 167

Convince & Convert

JULY 3, 2011

That’s because content creation is now about small stuff, not big stuff, which makes it is no longer a commercial enterprise, but a personal one. Philosophically, Pages with more and better other Pages linking to them must be better content, and each link counts as a “vote&# for that Page. Google Buzz.

Google 150

Google Lead Ranking Lead Scoring PageRank 150

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Outgrow

JULY 1, 2021

Radical Relevancy. Using highly relevant content. And we learnt a new term – Radical Relevancy ! The Podcast – Youtility and Radical Relevancy with Jay Baer. Jay Baer: User generated content. We help major clients think through content strategy, social strategy, customer experience, strategy.

Relevance 52

Relevance Top of Funnel Work Management Marketing & Strategy 52

ConvertKit

MARCH 25, 2020

It's no wonder, then, that so many online creators are turning to video content for their marketing. I know, I know—you're probably thinking about creating videos for social networks or YouTube. Videos are usually embedded within the page using a standalone video player like Youtube or Wistia. Why use video on landing pages?

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

While traditional approaches and techniques including radio, print, television and more are still relevant, the internet has taken the center stage in terms of usefulness and reach. A Convergys Corp study found that a negative review on Facebook, Twitter or YouTube can cost a company 30 customers.

Planning 48

Planning Television marketing Paid Search Agency Mobile Advertising 48

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. Publish content on what not to do!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JULY 20, 2012

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). It’s almost like crowd-sourcing content. But, it’s you’re putting content on somebody else’s land. Listen Now.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. PostRank: This is a great tool to measure the performance of content with RSS feed.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Hubspot

SEPTEMBER 24, 2013

When approached by Search Engine Land, Google reportedly confirmed the switch, saying the following: "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. How will this affect our content strategies? so what does all this mean to you, the marketer?

Keywords 28

Keywords Google Adwords Marketing Analytics Tools 28

Hubspot

FEBRUARY 12, 2013

When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. He's using HubSpot to show the keywords most commonly searched to find his content -- and if you don't have HubSpot, Google Analytics will also show some keyword information. But you know what? 2) Sales/Support.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28