Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content. Thank you for being a loyal reader.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

ClearVoice

NOVEMBER 4, 2022

When we know where to find quality content, it gives us a strategic advantage. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” The content leans towards SEO and case studies. MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Hubspot

JULY 11, 2018

YouTube's New Fight Against Fake News. Following the spring launch of the Google News Initiative , YouTube (which is owned by Google) has announced new efforts to curb less authentic video content -- e.g., that concerning conspiracy theories -- and promote high-quality journalism. Anthony Ha of TechCrunch has more.

Youtube 60

Youtube Paid Search Agency Facebook Ads 60

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. On Thursday, May 19, 2011 at 5 p.m. If you haven’t registered, be sure to do so – you’ll reserve your seat, receive the access link, and the Webinar replay info: YouTube Secrets Webinar : register here.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Brightedge

SEPTEMBER 9, 2022

On August 18th, Google announced the roll-out of a major algorithm change called the “helpful content update.” Some search engine optimization (SEO) experts have suggested that it might impact rankings as significantly as the Panda update of 2011. YouTube has also launched a dedicated podcasts homepage. SEO News at a Glance.

SEO 52

SEO Guidelines Validation Youtube 52

seo.co

OCTOBER 5, 2021

Mobile devices such as iPhones, iPads and Android phones don’t support the Flash video framework, so Google ranks mobile sites with heavy Flash content lower than sites using Flash alternatives, such as HTML5 and its graphical Canvas library. Getting Higher Google Rankings With Better Mobile Websites. Graphics and Video Without Flash.

SEO 98

SEO Mobile Advertising API Paid Search Agency 98

ClickZ

JUNE 3, 2020

30-second summary: Betches Media is a digital publisher which was founded in 2011. Content on the site is aimed at Millennial and Gen Z women. Stella Artois is running quarantine-specific content focused on promoting a sweepstakes that will pay for the wedding of couples who got engaged during this time.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Writing on the Web

MAY 16, 2011

Join me, along with Colin Martin and Marc Bullard , in a free webinar next Thursday, May 19, 2011 at 5:00pm ET to learn the secret tactics successful marketers are using on free hosting sites such as YouTube that are bringing an avalanche of traffic to their websites. Content Marketing Videos: Speak to Problems First.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. There are a whole host of factors that impact the chance of a piece of content ranking for any given search term. Guest post by Nico Prins.

Training 214

Training Planning Work Management Marketing Management 214

Digilant

NOVEMBER 8, 2023

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. So, if “premium content” isn’t garnering premium results, what is premium? Premium content is now in the eye of the beholder: the consumer.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

JULY 31, 2013

The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Social media video is hugely popular and includes everything from Vine (Twitter’s 6-second mobile video app) to long-form videos on YouTube.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Contently

JUNE 23, 2016

In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. More than a year ago, Facebook announced that it was working with “select partners” on a revenue sharing model similar to YouTube, which takes a 45 percent cut.

Youtube 82

Youtube Ad Exchange Facebook Video Marketing 82

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Brandwatch Marketing

JANUARY 2, 2019

Youtube: 1.5 People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger. Content statistics. A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 89% of B2B marketers use content marketing strategies.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Navigate the Channel

OCTOBER 5, 2022

As a bonus, social media offers a convenient platform for repurposing your content and leveraging your trade show, or other event, investment long after the event wraps up. A sidenote here: It’s vital to change up the content, so you’re not sending out the same message for months or weeks before the event. After the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. Compelling. Entertaining.

Rules 100

Rules Content Digg Custom Publishing 100

Zoominfo

APRIL 24, 2019

Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Not only will keyword stuffing result in a ranking penalty, but it also diminishes the quality of your content. Content farming. Make sure what you have to offer is worth reading!

Tactics 189

Tactics Cost SEO Lead Scoring 189

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Hubspot

JUNE 11, 2020

Since then, this number has likely grown as brands continue to use a number of online platforms to stream virtual events, Q&As, and other content that their audiences will value. Additionally, just because our pool of consumers regularly watches live content, this doesn't necessarily mean they're watching branded content.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

ConvertKit

OCTOBER 26, 2021

Launched in 2011 as a platform for gamers to stream their games live for other people to watch in real-time, Twitch has gradually expanded its reach since then. The streamer is making content for an audience to enjoy. It’s not all that different from making a video and uploading it to YouTube. Haley Janicek.

Curation 80

Curation Cross-Selling Internet Marketing Youtube 80

B2B Marketing Insights - WE

JUNE 8, 2022

You might be missing out on easy ways to optimize your content. Marketers will tell you that creating high-quality content takes a lot of work and getting page views and shares is difficult. However, it is crucial to have useful, engaging, and easily-findable content in order for digital strategies to be successful.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Marketing Craftmanship

APRIL 8, 2011

What often happens – soon after LAUNCH COMPANY WEBSITE is crossed off the corporate to-do list – is that companies don’t apply the same standards of excellence or levels of scrutiny to the content generated post-launch that were applied during development of the website’s original core content.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Contently

SEPTEMBER 19, 2016

For better or worse, gamers have led the charge into new types of content, from live streaming to virtual reality, changing how audiences interact with the media they consume. While gamers can’t take credit for making YouTube an internet behemoth, they’ve certainly done their best to colonize it. In June 2011, Justin.tv

Trends 60

Trends Media Youtube Advertising Mediums 60

Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. While many important changes have already occurred in 2011, take special note of the three below as you plan marketing strategies and adjust budget allocations. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28

Content Standard

MARCH 14, 2019

Live content is a difficult sell, and the fact that it’s hard to measure its success beyond vanity metrics doesn’t help its case—especially when you’re trying to get your CMO on board. And how can livestreaming fit into your existing content hub, social presence, or video content marketing program ?

Tactics 108

Tactics Brand Identity Branding Planning 108

Hubspot

FEBRUARY 18, 2020

Snapchat didn't exist until 2011. Whether it's downloading a piece of educational content as a prospect or filing a support ticket as a customer, your buyers want their experience with your company to be simple. Ten years ago, having a content marketing strategy really meant that you had a blog. Instagram was launched in 2010.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Contently

SEPTEMBER 25, 2018

In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. Today he has a team of 25 writers, designers, and animators, and has produced 2,500 videos for 1,300 clients all over the world, including several Contently clients. How have you seen the demand for this kind of content evolve?

Work Management 140

Work Management Paid Search Agency Advertising Agencies Marketing Management 140

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

LeadSquared

JUNE 5, 2017

Creating a smart content marketing strategy is crucial to success in any sales or marketing profession. The most successful marketers use proven strategies that increase an audience’s interest in their product or content. If you’re looking to increase the audience for your content, you’ve come to the right place. billion people.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Exo B2B

APRIL 11, 2019

Lee was also passing through Montreal a few months ago for a conference on content marketing at Infopresse. The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. She also wrote the books Global Content Marketing and Effective Sales Enablement.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Convince & Convert

FEBRUARY 25, 2015

That used to be case until 2011, and then their previous relationship lapsed. About Jay Today This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. (Watch today’s video to see my stationed in front of an enormous T-rex skeleton. In Montana.)

Twitter 135

Twitter Google Marketing Analytics Tools Buzz 135

Biznology

DECEMBER 20, 2012

YouTube, the #3 site on the web, sees some 72 hours of video uploaded every minute of the day. People watched over 1 trillion videos in 2011 (or about 140 views for every man, woman, and child on the planet ). It should be easy to see what all these stats have in common: The web’s shift to visual content.

Trends 80

Trends Planning Youtube Wikipedia 80

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112