Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. But sometimes that content misses the mark, and isn’t used by the sales team. Those processes and skills are still relevant today. Here’s the story of Modus. I loved it!

CMS Development 174

CMS Development Enterprise Management Work Management Marketing Automation Services 174

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Buffer

OCTOBER 31, 2022

A vertical network — or vertical social network — is characterized by an audience interested in content created to address a specific topic, interest, or industry. Pay attention to their language, overall tone, and what kind of content performs best. What are some examples of vertical social networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Crimson Marketing

OCTOBER 8, 2013

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Biznology

AUGUST 21, 2018

However, because Buffer panders beautifully to Twitter and Facebook, etc, they are good at prompting me (and you) toward best practices. Diversity in copy and content is preferred–though if you wait a couple weeks to re-seed, you should be OK. Twitter is a khakis-and- blue-button-down sort of place. It works fine.

Social Media 137

Social Media Social Marketing Media Twitter 137

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Make It through Qualifying. Credit: www.cbssports.com. Be Well-Prepared.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Navigate the Channel

OCTOBER 5, 2022

As a bonus, social media offers a convenient platform for repurposing your content and leveraging your trade show, or other event, investment long after the event wraps up. A sidenote here: It’s vital to change up the content, so you’re not sending out the same message for months or weeks before the event. After the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I was surprised.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How can you make a press release more friendly to blogs, Twitter and search engines?

PR 100

PR Blogger Tips Best Practices 100

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. WeChat , the current bright star in the China social media market, was released by Tencent in 2011.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

JULY 1, 2014

“Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. In 2014, the question on the impact of Facebook and Twitter activity was asked and answered again, in a different manner. Guess what?

Link Building 120

Link Building Paid Content Google Advertorials 120

Convince & Convert

JUNE 15, 2012

These improvements usually take the form of tweaks in the algorithm to keep spammers off guard and ensure we see relevant, valuable search results. In fact, there have been several changes in just the last few months designed to frustrate low quality content providers and other spammers. Claim Your Content Using “rel=author” Tag.

Google 125

Google CAN-SPAM Content Transparency 125

flux.la

JUNE 27, 2020

Even though most of the companies implement marketing strategies including good content marketing strategies into their business, not a lot of them succeed. Today, it is not enough to produce only content. If you want to be successful in producing good and relevant content, you have to think out of the box and listen to your audience.

Examples 52

Examples Content Marketing Planning Content 52

KoMarketing Associates

DECEMBER 14, 2017

B2B marketers need to put more effort into targeting the right audience and providing customized content to win the niche market. News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011. News feed ads are on the rise in China. More than half ( 57.2

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? I’ve been working with some really great clients who understand good content marketing. ET: Time Saving Tips for Content Marketing Results. Or your blog?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

ViewPoint

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.

Social Media 120

Social Media Work Management Marketing Management Media 120

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Trying GroupHigh for blogger outreach campaigns. ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

AUGUST 22, 2012

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent). Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Lead Ranking 100

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 100

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

ANNUITAS

MARCH 20, 2014

Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. Marketing owns 2/3 of the revenue process today.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Marketing Insider Group

JUNE 2, 2010

Second, you need to have compelling content that meets the prospects needs. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

ClearVoice

MARCH 7, 2020

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . Engagement Rate – An engagement rate is a metric that measures the audience engagement with content on a respective platform.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. MMS content is typically longer than SMS content (MMS can be up to 1600 characters versus 160 for SMS).

Mobile Marketing 120

Mobile Marketing Work Management Marketing Automation Services Marketing Management 120

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. Source: Social Media Examiner ) Bonus tip: need ideas for all that content?

Social Media 28

Social Media Social Marketing Tips Media 28

Biznology

AUGUST 25, 2014

210,000+ Twitter Followers on @Walmarthub (one of 7 Twitter handles). HAVE A PURPOSE FOR EACH SOCIAL NETWORK: Walmart’s role for Twitter is to ask very basic questions of its users: “What’s happening?” Which ones are the most relevant? It is still a family-owned business. Walmart also has a big social media presence.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Convince & Convert

SEPTEMBER 7, 2011

Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services.

Curation 166

Curation Research Sample Click Rate 166

Tomorrow People

OCTOBER 24, 2012

Providing relevant and killer content through blogging and tweets etc will spread your name far and wide and dramatically increase the level of traffic to your website. Businesses with 300 to 1,000 followers on Twitter are getting five times more site visits than those with fewer than 25. Provide compelling content.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

Providing relevant and killer content through blogging and tweets etc will spread your name far and wide and dramatically increase the level of traffic to your website. Businesses with 300 to 1,000 followers on Twitter are getting five times more site visits than those with fewer than 25. Provide compelling content.

Social Media 120

Social Media SME Media Marketing Budget 120

Convince & Convert

NOVEMBER 1, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. To win a copy, just find an audience acquisition method in the wild – some way that businesses are capturing emails, Facebook likes, Twitter followers, etc. Please support them; we couldn’t do it without their help! in the offline world.

Skype 126

Skype RSS Social Media Television marketing 126

Writing on the Web

JUNE 12, 2013

The Internet may be constantly chirping with activity, but that doesn’t mean that all content is worthy of users’ attention in the same manner. According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In Also, make it easy for readers to share your content.

RSS 100

RSS Social Media Buzz Internet Marketing 100

KoMarketing Associates

DECEMBER 27, 2012

It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Is Presentation More Important Than Content Itself? Mike Pickowicz. Rachel Veznaian.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Hubspot

JULY 18, 2011

The following is an excerpt from our new ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. While it can be a valuable lead generation tool, it is sometimes difficult to start generating leads from Twitter. 5 Ways to Generate Leads From Twitter. Create a dedicated Twitter landing page.

Twitter 28

Twitter Generation Leads Lead 28