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Memorial Day Email and SMS Marketing Best Practices

SmartBug Media

With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. But what are the best practices to get opens, clicks, and conversions? In this article, we'll walk you through five best practices to leverage for a winning Memorial Day email and SMS marketing campaign.

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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

Avoid Becoming Too Efficient Business “best practices” often lean toward leaner models of working. At its peak, it had over 85 million subscribers worldwide in September 2011. and no business can survive if it doesn’t embrace new ideas, products, and methods over time. All of which is good.

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12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity

Get the answers to those questions and more here in a dozen of the best posts and articles about WordPress from the past year. Rob Cubbon details 10 best practices for optimizing WordPress content, from ideal use of keywords and plugins to sitemaps, redirects and image optimization. Which plugins are the most popular / useful / vital?

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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

Year-on-Year Growth Rate (Client Count) Year Ending: Infusionsoft, OfficeAutoPilot, HubSpot Pardot, Marketo, Eloqua, Manticore Technology, Genius All Vendors Combined June 2011 52% 68% 55% December 2011 97% 93% 97% So, what does this mean? It's fine for vendors to expand their product scope, as several are. Not necessarily.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year!

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4 Trends Shaping B2B Marketing in 2011

ViewPoint

Wiley, 2011). As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Follwer her on Twitter @marketingprofs. Serving is the new selling.

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How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

From there you can glean how your own technology-based product or service can complement those technologies. That’s a 5233% growth since 2011!). Additionally, technographic data can be used in your artificial intelligence algorithm to identify your best customers. It boasts roughly 8000 technologies in the marketplace.