Tomorrow People

JANUARY 16, 2012

How to choose your marketing New Year’s resolutions for 2012. A great place to start is by looking at some key areas including: Your marketing strategy: Your overall marketing strategy and plans, both for 2011 and 2012. This will give you a handy structure for creating marketing that works harder for you in 2012.

Planning 120

Planning Marketing & Strategy Marketing Prospects ROI 120

Tomorrow People

JANUARY 4, 2012

Why would your business need inbound marketing in 2012? After all, you’ve managed without it in 2011. The answer is – things are set to change in 2012. More voices: Market trends 2012 look set to be about the user’s voice. Download our eGuide The Top 10 Marketing Trends of 2012 now.

Inbound Marketing 120

Inbound Marketing Marketing Analytics Tools Business Paid Search Agency 120

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. Top B2B Marketing Insider Post of 2012: What Is Marketing?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

KoMarketing Associates

OCTOBER 22, 2012

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Links are Soooo 2011. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry.

Tools 120

Tools Trends Tips Social Networks 120

Tomorrow People

DECEMBER 9, 2011

Here’s why your marketing needs inbound marketing in 2012: Broader reach. Which marketing channels did you use in 2011? So, why your marketing needs inbound marketing in 2012? The fact is that carrying on with the same old way of doing things will only yield the same results. So why not consider something different?

Inbound Marketing 120

Inbound Marketing Planning Multi-Channel Marketing & Strategy 120

Marketing Insider Group

DECEMBER 13, 2011

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. Then I reviewed my own thoughts on 2011. In case you missed it, I made 13 predictions for B2B Marketing in 2011 and last week outlined my 2011 B2B Marketing Year In Review. 12 Top Marketing Trends For 2012.

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Marketing Insider Group

DECEMBER 22, 2011

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite. jeremyvictor. Jeremy Victor. link] #B2B.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Customer Experience Matrix

JULY 31, 2012

I put this at $325 million for 2011, a 50% increase from 2010. With 2012 half finished, I can now make a reasonably solid estimate for this year. The table below shows my calculations: The total comes to $362 million estimated 2012 revenue. The new report contains a rich trove of industry information.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

ANNUITAS

JANUARY 4, 2012

2011 is history, and we embark on another year. At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true. Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

Everything Technology Marketing

NOVEMBER 16, 2011

With 2011 coming to a close, what do you think will be the major trends and priority shifts for B2B marketers in 2012? Take the 2-minute survey to share your thoughts: [link] You will receive a copy of the survey report as a thank you!

Customer Surveys 100

Customer Surveys Trends B2B Marketing B2B 100

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. And wishing all of you great success in 2012! Now I hope you will follow along in 2012: on Twitter , LinkedIn , Facebook or Subscribe.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

markempa

OCTOBER 12, 2011

Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations. However, to call 2011 a tough year is an understatement, to say the least. PST, 11 a.m.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

Webbiquity

FEBRUARY 2, 2012

According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site). Then they began to taper off and disappear.

Best Practices 100

Best Practices Social Media SEO Blogger 100

Webbiquity

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Nominate your favorite technology twitterer using this form.

Twitter 100

Twitter Social Media Google Social Marketing 100

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Ambal's Amusings

DECEMBER 14, 2011

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! Russell Sparkman. Blog FusionSpark Twitter Fusionspark NewMedia2012.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! Quick Links: “ Storytelling vs. Corporate Speak ” - by Lou Hoffman.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

markempa

SEPTEMBER 16, 2011

In just 45 minutes, you’re going to learn how to effectively seize the next three months to drive the very best outcomes and begin 2012 from a place of power. If you’re eager for a solid finish to 2011, I strongly recommend you attend! (Missed the first webinar? Watch it here: b2bleadblog.com/part1 ).

Webinar Metrics 120

Webinar Metrics Top of Funnel Resources B2B 120

Adobe Experience Cloud Blog

SEPTEMBER 24, 2012

by Rick Siegfried Some of you may remember a little post I did last year entitled Sights of Dreamforce 2011. Well, I decided to return this year with Sights of Dreamforce 2012. Please share, print, tattoo on your body, or however you like to spread visual content… Sights of Dreamforce 2012 from Marketo.

Marketo 48

Marketo B2B Marketing B2B Practices 48

markempa

DECEMBER 29, 2011

Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2. Learn how to make 2012 a better year here: 2012 B2B Marketing Benchmark Report: How Marketers are Transforming Mounting Pressures, Challenges into Revenues. 61% send leads directly to sales.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Webbiquity

SEPTEMBER 18, 2012

In April 2011, Cheryl Burgess ( @ckburgess , author of the Blue Focus Marketing Blog ) and I first decided to acknowledge some of the phenomenal men and women we’d gotten to know through Twitter. After a bit of discussion, the #Nifty50 award was born.

Twitter 100

Twitter Education Contact Marketing Contacts 100

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

Tomorrow People

OCTOBER 26, 2017

In November 2011 we killed email marketing. We wiped out website design in March 2012. Copywriting bit the dust in April 2012 as content was crowned king. In January 2012 we strangled telemarketing with its own phone cable. Why did we do it, you ask? Three words: Batch. RIP WEBSITE DESIGN. RIP COPYWRITING.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

Customer Experience Matrix

FEBRUARY 5, 2012

Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST. core’: the feature availability for core vendors in the January 2012 VEST ‘enterprise’: the feature availability for enterprise vendors in the January 2012 VEST.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Biznology

JANUARY 13, 2012

That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. In 2011 Facebook announced they hit the 800 million mark in September. That means that the social media giant needs to grow by 25% before the end of 2012 in order to hit the 1 billion mark. We reported on it over at Marketing Pilgrim.

iCrossing 80

iCrossing Facebook First-Mover Advantage Burn Rate 80

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. But their other responses point to what’s causing this.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

chiefmartech

MARCH 30, 2021

In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. I remember the mad rush to finish the 2016 marketing technology landscape five years ago, just in time to present it for my opening keynote at that spring’s MarTech conference in San Francisco.

Product 144

Product Software Startups Acquisitions 144

JotForm

JANUARY 12, 2012

We are all excited and fired up about 2012. We thought this is also a good time to reflect on 2011. We’d like to thank each of you for participating in the JotForm Story this past year. This was the best year we have had by far.Doubled Our Userbase!- Number of users: Increased from 350,000 to 650,00.

Best Practices 48

Best Practices Product 48

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Facebook Advertising – will continue to improve and unfortunately get more expensive.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Biznology

FEBRUARY 20, 2018

Much of that older stuff died when some servers died back in 2012, but those posts are still somewhere in the Wayback Machine. Well, I have been publishing late blog posts about digital marketing and PR every Tuesday ever since—and that was back in 2011 ! I’ll find and revive them. People are Impressed by Writers and Writing.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Confessions of a B2B Marketer

MARCH 15, 2023

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable It’s 10:20 am on the 8th of September in 2011, Bryan Helmig sends Wade Foster a text with a business idea. ? Wade quits his job as they sell lifetime access to the initial Beta in January 2012 for $100 to ten or so customers. ? hit 200k MRR?

API 52

API Startups Domain Outreach 52

Adobe Experience Cloud Blog

JANUARY 5, 2012

by Jason Miller How do entrepreneurs feel about their small businesses in 2012? Analysts say the economy may have grown by as much as 3 percent from October to December of 2011, representing the largest growth since the Spring of 2010 – not too shabby.

Small Business Marketing 48

Small Business Marketing Business Marketo Planning 48

Modern B2B

MARCH 17, 2023

Modern, which was founded by Nicola Ray and husband Stuart in 2012, was selected based on analysis of Go Live Data and Experian, according to specific criteria and official publicly available data. The UK has one of the best start-up ecosystems in the world, however, our world ranking for scale-up entrepreneurship has dropped to 25th place.

Paid Search Agency 52

Paid Search Agency Lead Scoring Lead Ranking Communities 52

The ROI Guy

NOVEMBER 23, 2011

Businesses entered 2011 with optimism that an economic recovery was at hand and anxiously put plans in place for much-needed new projects, a return to growth and innovation. As we know, 2011 is best characterized by the recovery that never came. The Greek crises and European woes, U.S. The Greek crises and European woes, U.S.

Optimization 40

Optimization Content Planning Content Marketing 40

NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary. Here’s the Infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100