article thumbnail

B2B Social Media Marketing: Focus on leads, not likes

markempa

But they’re not the most important metrics – they’re this mythical ‘engagement’ that used to be called ‘brand awareness’ in the magazine and television advertising industry.”. Catch Baggott and Kelly at MarketingSherpa’s B2B Summit 2012 in Orlando, August 27–30, find out the details here: MarketingSherpa B2B Summit 2012.

article thumbnail

Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

ViewPoint

Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Ruth Stevens, Inbound Marketing is Tough to Scale.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Voice Assistants – The Next Big Opportunity For Digital Marketers

Digilant

In 2011, most people thought the idea of voice assistants were a useless function, something you could kill the time with as opposed to a practical application. Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014.

article thumbnail

The First-Mover Advantage, Explained

Hubspot

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. Borders shuttered in 2011 and Barnes & Noble -- Where Amazon’s Jeff Bezos used to have company meetings -- has consistently seen falling shares, revenue, layoffs, and store closures.

article thumbnail

Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content Marketing | Webinar Recap

Parse.ly

There was a lot of potential there that went untapped until 2011-2012, when some entrepreneurs carved the Backstage business out of one of these massive trade publishing conglomerates. It’s not about as much about creating one big-budget, 30 second commercial spot that you’re going to run on prime time television anymore.

article thumbnail

The 6 Biggest Mobile Marketing Myths

SnapApp

consumers is expected to rise throughout 2012. of adoption is increasing faster than any other group, according to a 2011?Nielsen that television commercials may have a great impact on driving traffic to a?company's The rate of mobile adoption for both advertisers and?consumers It's an emerging and growing?field strategies.

article thumbnail

8 Inspiring Graduation Speeches With Valuable Business Lessons

Hubspot

Charlie Day is a television actor, producer, and comedian. Conan O’Brien -- Dartmouth (2011). ” Michael Lewis -- Princeton (2012). His 2012 commencement address focuses on the motifs of success and luck and the profound connection between the two. ” Denzel Washington -- University of Pennsylvania (2011).