Remove sales
article thumbnail

The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond

Convince & Convert

Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion. Transparency’. News stations, despite their incessant claims, aren’t close to being transparent. The folks in Washington DC, on both sides of the aisle, couldn’t be any less transparent. Transparency in Content Marketing.

article thumbnail

5 Reasons You Need to Give Away The Recipe For Your Secret Sauce

Convince & Convert

Google’s ZMOT research found that consumers’ information needs when researching purchases DOUBLED from 2010 to 2011. Content Marketing content marketing Mcdonald''s Canada radical transparency secret sauce self-serve information youtility' Give away information snacks to sell knowledge meals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them. Not in a “here’s our FAQ&# way, but in a vigorous, social media way.

FAQ 139
article thumbnail

The fake news lesson for marketers: You will be a victim

Biznology

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. and cost the company momentum and short-term sales. Just ask Procter & Gamble (P&G).

article thumbnail

Sometimes the Best Customer Service Innovation Means Flipping the Script

Salesforce Marketing Cloud

They don’t try to make a sale. They display cars in a big showroom where you set up a test drive, endure an often lengthy and not at all transparent sales process, and eventually leave with the keys to a new car in your hand. It was not an emphasis on closing a sale.

article thumbnail

Remarketing cart and booking abandonment: Q&A with SaleCycle Founder/CEO

ClickZ

SaleCyle is one such martech company that increases sales via remarketing cart and booking abandonment , primarily suited for retail, travel, and financial services industries. DE : It would increase sales, every hour of every day. We can see an uplift in sales as high as 10%. Year founded : 2010. Employees : 150.

article thumbnail

Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

They are looking for companies to be transparent and responsive in their interactions, to provide valuable content and even expecting to be asked for product and service improvement ideas. by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog?