article thumbnail

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Plus it provides the opportunity to clearly state your transparency policies around actions like employees posting on discussion boards for clients, endorsements and objectionable content.

article thumbnail

The fake news lesson for marketers: You will be a victim

Biznology

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. It was transparent about the millions of dollars it had spent on testing and safety.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Surviving a PR Crisis: How Brands Can Use Content to Turn Around Their Fortunes

Content Standard

With United Airlines’ recent PR fiasco—involving a damning video of a passenger being forcefully removed from an airplane—we’ve seen that a company’s initial response to a public relations disaster can inflict just as much damage as the incident. Transparency as a Rallying Call. Image via Wikimedia Commons.

PR 49
article thumbnail

Please Help Me Support Make-A-Wish Foundation | Convince & Convert.

Convince & Convert

We’re working closely with Make-A-Wish Foundation national office (who has to approve every tweet and status update) to ensure this is all very much above board, transparent, and legit. I guess it’s all transparent, so it’s not really “bad.&#

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. By transparent, I mean keep it real and no lip service. The most efficient way to do this today is online.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Their transparency (at least on the operational side) has been laudable. Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] sue_anne Have to disagree about the transparency of BP on this issue. sue_anne Have to disagree about the transparency of BP on this issue.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process.