Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 7, 2010

This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose. He was very passionate about happiness and creating a culture to support the vision. I talk about similar core values but he was the first one to embrace the values to the extreme commitment level.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. includes slides and worksheet) [link to post] (THAT’S Transparency!, Sessions start October 5. Go to [link] to save 50% for a limited time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 13, 2010

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

APRIL 1, 2010

The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 4 Steps to Drive Sales with a Social FAQ May 11th, 2010 |Written (..)

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JUNE 11, 2010

Here's a few ideas you spurred title-wise: Buff Business: Being comfortably naked in the era of transparency. Here's a few ideas you spurred title-wise: Buff Business: Being comfortably naked in the era of transparency. No time like NOW: The real-time revolution. ColinZammit Congrats you two! Can't wait to give it a read.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Vizion Interactive was founded on the premise that honesty, integrity, and transparency forge the pillars that strong partnerships should be based upon.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. However, I couldn't disagree with you more on your solution provider comparison matrix. Your analysis is frightening and frankly I'm surprised Jay didn't vet this post more closely before allowing it to go live.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. Social media is not some other discipline that should warrant throwing business concepts out of the window.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. link] Joseph Manna Fantastic post, Jay.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

AUGUST 26, 2010

I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 21, 2010

Cline The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer) [link] Jin Ho, Song 39 ?? ??? ? The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. I think now is an opportunity for people and companies to embrace a level of transparency and honesty that hasn't been seen in long time.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. side of neg. online comments + reviews [link] Convince & Convert [link] [link] Alexa Samuels.@jaybaer

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Online Marketing Institute

OCTOBER 31, 2010

Cline The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer) [link] Jin Ho, Song 39 ?? ??? ? The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. The blogosphere is especially demanding of something “real.” Enough said.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

SEPTEMBER 23, 2010

In the end Todd points out they found a niche there and the space is indeed not ruled by maximum transparency. I think this is a crucial point because no one is going to argue (at least seriously I hope) that social media is easy or can be automated in any fashion.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148