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What Dr. Bronner’s Mad Scientist Marketing Can Teach Brands About Actually Giving a Crap

Contently

Or maybe it’s just the opening line from a 2010 Old Spice commercial. These efforts generated plenty of favorable PR. I’m in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world. That may seem like an insane thing to say. — Cameron (@cameronwiley) September 8, 2021.

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Surviving a PR Crisis: How Brands Can Use Content to Turn Around Their Fortunes

Content Standard

A PR crisis of this scale is likely to strain everyone in the company, and marketers play a direct role in helping the company move past this ugly chapter. As we’ve seen with so many brands in the past, however, the smart choice is to tackle these PR headaches head on. Transparency as a Rallying Call.

PR 49
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. We may be the least vindictive, grudge-holding society ever.

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The fake news lesson for marketers: You will be a victim

Biznology

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. It was transparent about the millions of dollars it had spent on testing and safety.

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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Transparency is a brand currency on the social web.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. By transparent, I mean keep it real and no lip service. The most efficient way to do this today is online.

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Please Help Me Support Make-A-Wish Foundation | Convince & Convert.

Convince & Convert

We’re working closely with Make-A-Wish Foundation national office (who has to approve every tweet and status update) to ensure this is all very much above board, transparent, and legit. I guess it’s all transparent, so it’s not really “bad.&# Im Jay Baer.