Webbiquity

JUNE 10, 2021

Coming out of the pandemic, even those companies have now realized that an increased focus on digital marketing is necessary to keep up with competitors and drive sales. To keep afloat, many have turned to digital marketing and also diversified their products and services. This shows how crucial it is to evolve rather than stagnate.

Work Management 256

Work Management Marketing Management Paid Search Agency Marketing & Strategy 256

Marketing Insider Group

JULY 21, 2020

Last year alone, CPG online sales in the U.S. billion, which accounts for 11% of total CPG retail sales. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. As consumers do more research online, they’ll depend more on what others say about your products and services.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Buzz Marketing for Technology

DECEMBER 29, 2010

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Customer Service is the New Marketing – Zappos was founded in 1999 and sold to Amazon for $1.2 Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. 4 C’s of B2B Marketing.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. You may want to look at some of the paid services out there such as Radian6 or Vocus.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Hubspot

DECEMBER 13, 2022

It’s become pretty impossible to escape those themes, particularly if you’re a small business owner or on a sales team. In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. Looming recession.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Varicent

FEBRUARY 4, 2021

The good news for those in the sales profession, outside the retail sector, selling roles remain in high demand. As the US labor force has grown over the past decade, the sales profession has grown at the same pace. In both 2010 and 2019, B2B sellers, including the financial services sector, made up about 2.5%

Work Management 52

Work Management B2B Sales Paid Search Agency Demand 52

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. In 2010, a search for social media managers on Indeed.com returned 7,100 results. For more information about reaching your B2B sales and marketing goals, contact ZoomInfo today! Own your social media strategy.

Social Media 174

Social Media Work Management Marketing Management Media 174

Marketing Insider Group

OCTOBER 7, 2010

The following excerpt is certainly important to sales and comes from my colleague, Rob Krekstein. I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time. This post also appeared recently in B2C Marketing Insider.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

MAY 27, 2023

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. He is a frequent guest on the show but this interview is about his latest book that moves the lens from Marketing and PR over to Sales. Marketing Insider Group can help.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Webbiquity

FEBRUARY 16, 2011

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

Linkedin 100

Linkedin Tactics Tips Work Management 100

LeadSloth

OCTOBER 20, 2010

In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. Sales Enablement.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# If you sell professional services or consulting and the thought of having to sell makes you anxious, distressed, and uneasy, you’re not alone.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Biznology

MARCH 23, 2018

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. An interview with one of Hubspot’s former sales chiefs actually made their call center sound like a pretty well-managed and productive organization. So I stopped by the booth to find out more about their services.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A free service for setting up, promoting and hosting Twitter chats. Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Create animations? twebevent.

Social Media 100

Social Media Tools Buzz Media 100

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Sales presentations, FAQs, customer case studies and past marketing material can all provide inspiration. How to stand out in 2018 and beyond.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

seo.co

FEBRUARY 17, 2022

The global pandemic has only escalated the rise of ecommerce sales around the globe. 2021 total ecommerce sales in the United States are estimated at $933.3B (eMarketer). Total profitability of the industry remains fixed at roughly 4% of overall sales. eCommerce Products & Services Mix. in 2010 to 10.7%.

eCommerce 105

eCommerce Statistics Merchandising Amazon 105

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? 2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Marketing Insider Group

AUGUST 5, 2020

Generation Z consists of people who were born from 1995 to 2010. Smart cities – urban areas that use IoT technology to manage resources and services – are also on the rise globally. But geolocation services are due to step things up a notch. Budget is not wasted on prospects who are less likely to result in a sale.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Marketing Craftmanship

DECEMBER 12, 2011

Lee Levitt, who passed away in 2010 at the age of 80, continues to be remembered as a PR practitioner who gave much to the profession; as someone who lived up to his characterization as an industry visionary. Lee Levitt, sans fedora and shoulder bag.

PR 100

PR Public Relations Tips Marketing Management 100

Martech

DECEMBER 4, 2023

Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. Unfortunately, there was no cell service in that area. They laughed and said when we got somewhere with service, we could log in and pay online. Dig deeper: If it’s not a sales funnel, what is it? Don’t accept “that’s an edge case” as an excuse.

Work Management 120

Work Management Marketing Management Marketing & Strategy Marketing Strategy 120

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? 2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Convince & Convert

MARCH 27, 2012

“, and it focused on content marketing strategies and tactics for professional services companies. Is content marketing required for professional services companies? Marketing automation services are available to all. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw. The highlights: Sales Cloud- discussed Market Leadership, customer success and product innovation. Service Cloud.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Webbiquity

DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Yes, your prospective customers are confused and uncertain. I think not.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MARCH 27, 2012

“, and it focused on content marketing strategies and tactics for professional services companies. Is content marketing required for professional services companies? Marketing automation services are available to all. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite.

Work Management 131

Work Management Marketing Management Marketing Automation Services Service 131

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As we move closer to 2010, New Year’s resolutions are top of mind. The right processes must be put in place to nurture and develop relationships with this group so they don’t fall in the crack between marketing and sales. As a B2B marketer, there’s no better time than the present to resolve to maximize conversions of leads.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Leads 48

Webbiquity

NOVEMBER 6, 2018

Companies for decades ran focus groups and test markets, and of course monitored sales success. The first research studies were released showing that online reviews could affect sales. And seriously, they couldn’t have pre-filled a few fields (name, address, appliance serviced date, etc.) How did we do? Who does it right?

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. And a key part of delivering sales and marketing ROI is the ability to track the dispositions of all sales leads via a CRM system. Measure Campaign ROI.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Martech

SEPTEMBER 13, 2021

You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? Our customers love our technology and our service team. Sales intelligence as a category. The UserGems solution seems fairly unique, but it does fall within the overall category of sales intelligence.

Enterprise Management 114

Enterprise Management Work Management Contacts Marketing Management 114

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. But remember, these statistics are about popular use, not about what works and what doesn't. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

ViewPoint

JANUARY 15, 2013

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Convince & Convert

DECEMBER 28, 2014

We wrote that in 2010, but in many ways that book feels more current than ever. Our job vs. skill model from The NOW Revolution in 2010. Is social media customer service? Is social media a tool for sales? speaking of which, I have some extra copies of The NOW Revolution at home. Email me at jay@jaybaer.com) . Often, yes.

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

Rev

FEBRUARY 8, 2019

Now’s the time to be asking questions about the possibilities of AI, which has enormous potential for B2B marketing, facilitating data driven matching of businesses and sales prospects. SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114