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10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Customer Service is the New Marketing – Zappos was founded in 1999 and sold to Amazon for $1.2 Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. 4 C’s of B2B Marketing.

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Walker Sands Strengthens PR Leadership With New Elevations

Walker Sands

Our public relations team is an integral part of our operations at Walker Sands. I am excited to announce the elevation of three of these leaders — Bobby Chilver to Senior Vice President of Public Relations, Brian Jaeger to Vice President of Public Relations and Sam Powers to Vice President of Public Relations.

PR 52
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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary.

PR 100
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Are Social Media Jobs About to Disappear

Convince & Convert

We wrote that in 2010, but in many ways that book feels more current than ever. Our job vs. skill model from The NOW Revolution in 2010. Is social media customer service? Is social media earned media, like public relations/communications? speaking of which, I have some extra copies of The NOW Revolution at home.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. Cost-friendly solutions – Working with healthcare communications companies allows you to leverage their collective capabilities, providing cost-effective services that fit your budget.

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Sales Tips from PR Legend Lee Levitt

Marketing Craftmanship

Lee Levitt, who passed away in 2010 at the age of 80, continues to be remembered as a PR practitioner who gave much to the profession; as someone who lived up to his characterization as an industry visionary. Lee Levitt embodied craftsmanship in public relations, and left a lifetime of wisdom for those who follow in his footsteps.

PR 100
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The Best B2B Marketing Ideas of 2010

Online Marketing Institute

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.