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What Happened to Brand Ambassadors?

Zoominfo

If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). Figure 1: The number of new hires with the job title “Brand Ambassador” shows steady growth between 2010 and 2017. Become a Rep,” it read. She was being sold to. Source: ZoomInfo.

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B2B Marketing Predictions for 2010 - Reflections

Smashmouth Marketing

She asked a bunch of B2B marketing experts for their predictions for 2010. For the full text, you'll have to check back with Ambal, and I'll promote it as well. Hit the ground running in 2010. Until then, I give you more thoughts to ponder than predictions: Are marketing's goals aligned with sales? old-school mix.

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B2B Marketing Events 2010

LeadSloth

I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. I’m speaking at the B2B Marketing University.

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10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. The four P’s were created mainly to describe the ideal “marketing mix.”.

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How to Use Your Net Promoter Score for Continued Growth

Launch Marketing

Simple yet efficient, a Net Promoter Score (NPS) is a solid baseline test that succinctly conveys customers’ satisfaction levels and indicates how likely you are to benefit from referrals from your customers. This will give you a two-digit Net Promoter Score. What a “Good” Score Looks Like. Starbucks – 77. Amazon – 62.

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Are you promoting your Corporate Social Responsibility program?

Ambal's Amusings

Does your marketing promote your Corporate Social Responsibility program? Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? Over to you.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Blogging Tips: How to Promote and Publicize by Spin Sucks.