markempa

JUNE 23, 2005

I recently sat through a conference call/web based sales pitch by AngelVision for creating a flash presentation to promote one of my companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 from Jack Yoest Not every request for pricing is an objection. But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

MAY 23, 2005

So rather than go on a screed about it, I thought Id share some tips on what Ive learned from promoting dozens of web events. By following this basic truth, InTouch , increased webinar registrations by 255% with out changing any webinar promotion tactics. Tips on how to effectively promote your events. The results. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

Adobe Experience Cloud Blog

AUGUST 30, 2011

million, an increase of 61 percent from the same quarter of 2010. The Dreamforce promotional message underscores the importance of this major business shift to social: “There’s a post-PC revolution underway, and your customers have moved to a world that’s entirely social, mobile, and open. 71 percent of U.S.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

markempa

JUNE 7, 2005

It is just being overused and abused as a hollow form of self promotion. It is just being overused and abused as a hollow form of self promotion. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Is the term "thought leadership" to blame? I rather like it. I rather like it.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

JUNE 8, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

MLT Creative

MAY 25, 2010

BtoB Magazine articles you may also like: The Big Question "What is one critical lesson you've learned about effective lead nurturing?" 2010 Lead Generation Guide. And in B2B sales, that is certainly far better than just the chirping of crickets. Craig Lindberg.

CRM 40

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Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. We noticed that there is a lot about Sales 2.0.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement). Tweet about the video.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

AUGUST 18, 2012

BtoB Magazine ). Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). BtoB Magazine ). BtoB Magazine ). “Good” content is concise, entertaining (includes stories), more educational than promotional, and is contextually personalized. ( Marketing Charts ). TMGmedia ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Three-fourths of companies (75%) use Twitter for brand promotion, and more than a quarter (27%) of companies now use LinkedIn specifically for PPC campaigns.”

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Paid Content Social Media Statistics Paid Search Agency 100