EveryoneSocial

AUGUST 4, 2023

And yet so many marketers keep going back to this playbook like it’s 2010. A video, an image/collection of photos, a written post, a survey, an audiogram, etc. Not only is on-platform content easier for a person to consume (you don’t need to leave Linkedin to read this post), but the platform also prioritizes these types of posts.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

KoMarketing Associates

MAY 28, 2015

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. 58% of survey respondents from our report indicated that they prefer not to release their phone numbers when completing online form submissions. In the US, 2.8 source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Martech

JULY 7, 2022

I’ll start with a personal story. Integration across systems has been the #1 issu e for marketers since the modern marketing tech stack started exploding in the early 2010’s, but software and solutions providers finally listened. Experimentation is their specialty. Orchestrators: Leaders of the band. Image from Chiefmartech.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Advertising Agencies 98

markempa

JUNE 9, 2005

» Participate in MarketingSherpas IT Marketing Metrics Survey MarketingSherpa just launched their 2nd Annual IT Marketing Metrics Survey. This Survey is focused exclusively on IT Marketers. IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

B2B Marketing Traction

FEBRUARY 27, 2015

I spent quite a bit of time going through the results of a recent survey of B2B Marketers by the Content Marketing Institute (CMI) and Marketing Profs sponsored by Brightcove. More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

Rev

FEBRUARY 8, 2019

SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future. They cite the fact that B2B automation is already growing exponentially, with 11 times more marketing automation being used by B2B marketing teams today than there was in 2010.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Webbiquity

FEBRUARY 2, 2011

. “56% (of corporate bloggers) say that their blog has helped their company establish a positioning as a thought leader within the industry&# ; and offers 10 tips to maximize the impact of content marketing, from “personality is essential&# to tone is more important than perfection.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

GreenRope

OCTOBER 24, 2021

While millions of people worldwide are still working from home due to the pandemic, GreenRope has been fully remote since we launched in 2010. I asked our team a series of anonymous survey questions, prompting them to confess their deep dark dirty remote secrets. All I can say is, good thing this was an anonymous survey!

Work Management 52

Work Management Marketing Management Customer Surveys CRM 52

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

ClickZ

SEPTEMBER 29, 2020

Call centers and sales teams, for example, cannot be expected to perform their job to the best of their abilities using a personal cellular service. This is highlighted by Dell Technologies’ survey of 12,000 Gen Z secondary and post-secondary students. But this will not suffice.

Digital Transformation 105

Digital Transformation Organic Leads Segmentation Customer Surveys 105

The Customer

SEPTEMBER 22, 2021

In this edition of TheCustomer Quick-Take: Next-level personalization, martech disfunction, improving customer satisfaction, and where to spend your spend. PERSONALIZATION. And Then There’s Really Smart Personalization. And Then There’s Really Innovative Personalization. Happy Wednesday! CUSTOMER SATISFACTION.

Customer Satisfaction 52

Customer Satisfaction Gartner Loyalty Forecasting 52

Marketing Insider Group

SEPTEMBER 2, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. All rights reserved.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. All rights reserved.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

NOVEMBER 9, 2010

From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old. For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists&# are simply looking for “personal satisfaction.&#

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

The Effective Marketer

FEBRUARY 7, 2011

According to the survey webcasts have a $22.60 I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. We are all procrastinators it seems when it comes to registering for online events. What’s the ROI of webcasting? United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us. The key is to take feedback seriously but not personally.

Paid Search Agency 144

Paid Search Agency Branding Brand Identity Social Media 144

Tony Zambito

OCTOBER 18, 2015

Whereby sales organizations, in particular, went through training on how to adapt to the personalities of individuals in the buying process. As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. The Internet Propels Buying Behavior Shifts.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Marketing Insider Group

JUNE 2, 2010

Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points. How do you know you are hitting the right audience when you conduct a survey? Michael Brenner Jun 3 2010 Great point Daniel.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Marketing Insider Group

JUNE 3, 2010

Remember the tip from yesterday about surveying and interviewing your customers? Use the key insights from your surveys to create whitepapers on the top pain points. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments. Too often we grab the latest product brochure, sales presentation or case study and post it online.

Lead Ranking 100

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 100

Stevens & Tate

AUGUST 10, 2020

Istanbul, Turkey – December 15, 2018: Person holding a brand new Apple iPhone X with Instagram profile on the screen. Instagram is an online mobile social networking service, launched in October 2010. No in-person events until 2 nd half of 2021, marketers say. 5 Ways to Improve Your B2B Marketing Strategy.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Content Marketing Institute

MARCH 14, 2018

The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. Since CMI began conducting annual content marketing research in 2010, technology marketers have reported more use of content marketing as well as the highest levels of content marketing effectiveness or success.

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

Onalytica B2B

JANUARY 8, 2019

I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. I still try to learn from him and have a long ways to go in being the best person I can be personally and professionally. OUTSIDE OF B2B MARKETING WHO ELSE INFLUENCES YOU?

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Outgrow

MAY 23, 2022

The Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi. And it started to pick up and snowball probably by 2010. Joe Pulizzi: Yeah, because it doesn’t matter if it’s digital, it’s in person. Saksham Sharda: Hi everyone.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

KoMarketing Associates

MAY 31, 2012

or having a dedicated person or persons on staff to write new content—you can find ways around the overall time commitment discouraging to many marketers. So what’s a marketer to do? Identify solutions and figure out ways to execute them. But that needn’t be a barrier to social media success.

Social Media 120

Social Media Media Work Management Marketing Management 120

The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own. Content that Matters Most?

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Convince & Convert

DECEMBER 29, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). 98% of super socials use Facebook, and 45% use MySpace). Super Socials use and Worship their Smartphones. Super Socials Interact with Brands.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Convince & Convert

MAY 27, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). 98% of super socials use Facebook, and 45% use MySpace). Super Socials use and Worship their Smartphones. Super Socials Interact with Brands.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Marketing Insider Group

SEPTEMBER 7, 2011

It found that on average customers are ready to speak to a sales person after they have completed 60% of the information gathering required for their purchasing process. But I really think this survey further highlights the need for an Inbound Marketing Strategy. Personalization will drive higher conversion in the middle of the funnel.

Top of Funnel 100

Top of Funnel Inbound Marketing Paid Search Agency Cold Calling 100

Tony Zambito

MAY 13, 2011

  The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases.    The annual report is aimed at surveying the changing B2B buyer behavior.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Hubspot

FEBRUARY 18, 2020

In fact, a report on behalf of the Society of Personal and Social Psychology, Inc. In 2010, Uber purchased Uber.com from the owner, Universal Music Group. Many times, we have a preference based on our assumptions, personal connection, or unconscious bias. What makes a name bad? This is not necessarily the case. Love is blind.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Marketing Insider Group

NOVEMBER 15, 2011

Accenture Survey: Just 8% Heavy Users of Social. I also saw some discussions on Twitter by folks claiming that this survey was flawed and did not reflect the reality the dissenters were seeing. UMass Survey: Fortune 500 Companies Blogging Flat. The number of Fortune 500 companies blogging is flat or down a bit from 2010.

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

Webbiquity

FEBRUARY 10, 2013

Reputation companies also works to protect a person’s privation information from being made public. Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S. YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following.

Privacy Policies 100

Privacy Policies Privacy Protection Business Ideal Customer Profiles 100

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. And I certainly wasn't the first person to address this topic. In this survey, 75% of marketing respondents, and 68% of sales respondents reported having a good or excellent relationship with their counterparts.

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40