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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Just click here to provide your postal address (I’ll send it anywhere in the world)!

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Best of ClickDocuments "Connect the Docs" Blog in 2010

Ambal's Amusings

Enjoy the following collated list of best blog posts from Connect the Docs in 2010. 2010 Content Marketing Trends and Predictions. ” Does viral really work for B2B marketing? A big thank you to all our readers, guest bloggers and interviewees! Top 5 BLOG POSTS. ” ClickLaunch: Seth Godin's Linchpin. Who are Linchpins?

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). The First (Almost) Clickable Direct Mail. If not, you still have work to do. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. Comments after the fold.

Lead Gen 100
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B2B Lead Generation Blog: Direct mail for the complex sale that really works

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Because it performs so well in other arenas, many marketing practitioners believe that direct mail will do the same for their B2B lead generation programs.

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Work with a content marketing agency to build competitive advantage and differentiate in your industry. How to stand out in 2018 and beyond.

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The B2B marketing ironies of our time

Biznology

Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Their direct mail is first-rate, including benefit-laden outer envelopes, a compelling offer to motivate response, supplemented by powerful calls to action and easy-to-use response vehicles. But hold on. My conclusion?