The Effective Marketer

APRIL 29, 2009

Marketing presentations and educational sessions : usually involving a moderator and a speaker, sharing PowerPoint slides and often making use of polling questions and maybe annotations to engage the audience. These are only some of the questions that you should ask yourself as you are setting up your company’s webinar program.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Customer Experience Matrix

APRIL 20, 2010

Marketers should work closely with salespeople to reinforce these trends, which promise to lower the overall cost per sale. The most interesting information was what respondents saw as their largest source of qualified opportunities. One anomaly in this data is sharply increasing reliance on external business information services.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. If any vendor is serious about working with you, they’ll want this information before moving forward. is a web design firm created by Caroline Forsey in 2010.

Sample 97

Sample RFP Work Management Template 97

Hubspot

JANUARY 11, 2018

After Sean Ellis coined the phrase in 2010, growth hacking caught on quickly. After working so hard to become the premier growth agency on the market, we knew it would take a deliberate effort to distance ourselves from the term. Aim to Inform, Not to Impress. The Rise and Fall of Growth Hacking.

Paid Search Agency 152

Paid Search Agency Advertising Agencies Companies Startups 152

Hinge Marketing

JANUARY 29, 2020

This article aims to answer these questions and more. In 2010, the Hinge Research Institute recognized a relationship between growth, profitability and research frequency in the book, Spiraling Up: How to Create a High Growth, High Value Professional Services Firm. What sets these companies apart? Can you copy their success?

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

The Effective Marketer

JANUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JULY 21, 2009

The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. Whatever works for your business is what you should do. Jumping on a bandwagon can work for some but for most it will just be a (costly) waste of resources. What is it for? Who is our target? Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

Lake One

MAY 23, 2019

We’re going to take you through the history of inbound marketing and some of the differences between traditional and new-age digital marketing, but first, let’s cover the question of what is inbound marketing. Inbound aims to answer the buyer’s questions and problems with content, and then nurture leads through the buying funnel.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

EveryoneSocial

JULY 24, 2018

55% of B2B buyers say they search for product/vendor information on social media ( Source ). 80% of business decision makers prefer to get company information in a series of articles versus an advertisement ( Source ). But to be a true social business, your company should be analyzing what is working and what is not.

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Hubspot

JULY 7, 2017

And that's great -- but we have a question. Why It Works. See who responds to each experiment and how, and it could inform your video marketing strategy. Why It Works. It’s a unique form of thought leadership, but if Dollar Shave Club’s growth and popularity is any indication -- it works. Why It Works.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Hubspot

OCTOBER 25, 2018

Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. But, in short, here's the gist -- in 2010, social psychologist Cuddy and her colleagues published a study they conducted at Harvard University. So why wouldn't it work the other way around?

Paper 67

Paper Studies Validation Research 67

Hubspot

APRIL 1, 2018

Allow me to answer that question with another question: "Whassup?!". Anheuser-Busch showed us just how silly and informal an ad can be without ruffling feathers or going off-brand. The first time Clairol asked this question in 1957, the answer was 1 to 15 -- as in, only 1 in 15 people were using artificial hair color.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

JUNE 4, 2014

Finally, remember the infamous Gap Logo redesign of 2010? Working with marketing research firms can be incredibly expensive and time consuming. We tried this ourselves a few weeks ago -- HubSpot invited four customers into our offices to join us for lunch and tell us what they thought of our software. It''s understandable.

Budget Programs 28

Budget Programs Research Work Management Marketing Management 28

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. But you can do much more to make that newsletter and its content work harder for your organization.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), It’s a year old but the information is still useful. Write posts about the conference and answer frequently asked questions.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

B2B Marketing Zone Posts

FEBRUARY 2, 2010

January 1, 2010 to January 31, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. In this post I want to focus on the trends in Marketing Automation for 2010.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Hubspot

OCTOBER 2, 2019

years , down by half from 2010. There is often a disconnect between the level of effort sales reps put into their work and the tangible outcome seen by sales management and the company at large. Informational interviews with sales leaders within their company. Employee retention in the sales field continues to be an issue.

Work Management 83

Work Management Marketing Management Training Allocation 83

Hubspot

JULY 20, 2015

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. If we go back to the first benchmark report from CMI and MarketingProfs in 2010 , we find the exact same results. For B2C, it was second.

Top of Funnel 28

Top of Funnel Content Marketing Planning Budget Programs 28

Hubspot

APRIL 9, 2016

This post originally appeared on HubSpot's Agency Post. Studies show that people rely on emotions, rather than information, to make brand decisions -- and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad. To read more content like this, subscribe to Agency Post.

Advertising Agencies 28

Advertising Agencies Buy Advertisements Advertising 28

Hubspot

JUNE 14, 2012

Every so often, someone will pose a question about whether or not Twitter is dying. Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network. And here at HubSpot, we have two employees with very opposing views on this subject.

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Mike Volpe , VP of Inbound Marketing, Hubspot. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

AUGUST 5, 2011

In a survey by Pricegrabber , half of online shoppers in the winter of 2010 said they used social networks to share great deals on products. With this analysis comes answers to marketing questions that better inform your strategy, such as: Which channels are most effective at initially bringing your best customers to your brand?

Advertising Channels 28

Advertising Channels Multi-Channel Forrester Marketing & Strategy 28

Hubspot

OCTOBER 23, 2013

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. HubSpot uses responsive design for our website, landing page, and blog software). Here''s are a few big milestones so far: December 2010 : " Google and Bing Confirm that Facebook and Twitter Influence SEO.". Mobile Search Will Continue to Rise.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

OCTOBER 19, 2010

This post is based on a question asked by the team at Rocket Matter, legal practice management software. Use HubSpot’s Link Grader. Check out our Social Media Marketing Hub to get all the information you need to get started. What inbound marketing mix is working best for your business? Connect with HubSpot :

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. Getting to ask them direct questions and receiving direct feedback.thats any marketers dream, isnt it? How much more leads?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

JULY 27, 2011

As was very nicely predicted in an Social Commerce Today article from January 2010 regarding Facebook’s integrated payment system, online retailers are definitely taking notice and looking for ways to take advantage of the massive social media giant Facebook and its expanding ecommerce capabilities. Have a question about eCommerce?

eCommerce 28

eCommerce Facebook Webinar Metrics Marketing & Strategy 28

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

JULY 18, 2014

These recent college graduates are hungry, eager to make quick impact, and are working overtime to overcome two obstacles: A transitioning job market and a label that holds a negative connotation -- millennial. They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. Sense of humor.

Urgency Marketing 28

Urgency Marketing Ethics Opinions Social Media 28

Hubspot

JULY 19, 2010

5 Online Tools for Answering Your Small Business Questions. If you're an entrepreneur, chances are you come up with a lot of questions over the course of launching and building your small business. Marketing Takeaway: The internet has a wealth of information and free, expert resources. Start working. Photo by Danny.

Cold Calling 28

Cold Calling Inbound Marketing Paid Search Agency Work Management 28

Metadata

DECEMBER 3, 2020

Have fun, and I’m going to make an effort to speak slow because that is something I am working on. Any questions, comments, anything that you’d like me to do or not do? That’s where I try to help, and it’s worked out pretty well, in a couple of companies like Segments, Drift, or Gorgeous most recently.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

Have fun, and I’m going to make an effort to speak slow because that is something I am working on. Any questions, comments, anything that you’d like me to do or not do? That’s where I try to help, and it’s worked out pretty well, in a couple of companies like Segments, Drift, or Gorgeous most recently.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Hubspot

MAY 18, 2012

But is GM truly the digital marketing icon that we should be referencing to determine whether or not Facebook ads work? What is clear is that we must have data points and ask the right questions -- not just have opinions when it comes to determining the value in something like Facebook ad spend. What about a brand like Southwest?

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Webbiquity

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. She’s an informative and prolific Twitterer, and active in Twin Cities social media.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

FEBRUARY 10, 2012

How to Abide: Avoid using misleading, deceptive, or falsified information in your “From,” “To,” “Reply-To,” subject line, and routing information. With the recent examples of Google and Path, we've seen what happens with businesses when they're thought to have abused users' personal information.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Webbiquity

OCTOBER 5, 2010

Twitter users frequently exchange information about products and services.” You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. How popular is Twitter?

Twitter 100

Twitter Stats Tools Tips 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40