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Checklist: How to Start a Business Blog

Hubspot

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Lists – People like to read posts with a nice, simple presentation of information. Blog Checklist. View more documents from HubSpot Internet Marketing.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Content Marketing’s slogan is – “Don’t pitch. Don’t sell.

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Industrial Blog Sites Revisited

Industrial Marketing Today

Blog sites as inbound marketing hubs. They are beginning to look beyond a static informational website and are now seriously focusing on developing a more robust online presence for attracting qualified traffic, generating higher quality leads and positioning themselves as thought leaders in their respective niches.

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), It’s a year old but the information is still useful. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process.

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Blog Marketing: To Do Or Not to Do?

Online Marketing Institute

Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont.

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Executive Summary: A CEO's Guide to Online Marketing

Hubspot

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing. Additional Resources.