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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. And, interesting fact – she’s Canadian! Christensen, Taddy Hall, Karen Dillon, and David S.

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. To better understand the modern customer loyalty, it’s helpful to take a brief look at the history of modern loyalty programs and how mobile devices changed the trajectory. The Internet Changes Loyalty Approaches (1995–2010).

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically.

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The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts

Webbiquity

Tech Dump and Tech Discounts are linked organizations that serve all of those purposes. Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. Year founded: 2010, with the specific Tech Dump brand founded in 2011. The Company.

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The Hottest B2B Marketing Insider Topics Of 2010

Marketing Insider Group

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. I have learned what is more important to you through your comments, links and content analysis. And here are the top 10 posts from 2010 based on volume: 1. I started the blog with posts on Why am I in Marketing?

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Vote for Your Favorite 2010 Superbowl Ad

B2B Marketing Traction

There has been a lot of buzz about this year’s Super Bowl ads and the fact that Pepsi eschewed the ad spend this year to run a contest for the best idea to help needy people. Note that the 2010 ads will not display until the 4th quarter of the game ends. src="[link]. Which of the ads is your favorite?

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Which online tools are most helpful for PR pros? Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Why PRs can be better link builders than SEOs by Econsultancy. Optimize company news for SEO benefit?

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