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Cartoon: Who is creating content for your company?

Digital Body Language

Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it! First posted this morning on It's All About Revenue : Tags: Social media Content

Best Social PR Guides and Tips of 2010 (So Far)


Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years.

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The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., Suitemates This is from the supply chain software company in Ottawa called Kinaxis. 19, 2010.

Best Social Media Stats, Facts and Marketing Research of 2010


Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). And much more.

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15 best Big Data companies and why they stand out


Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue .

Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite


2010 in Review! original on social media monitoring posted September 13, 2010) A vitally important part of achieving success with social media is responding when someone does reach out to you. Repeat step 4, but enter your company name in the search query Repeat and add search streams for your company name, product names, your actual name (i.e,

Best Twitter Guides, Tips and Tools of 2010


Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Here’s proof that business blogging is an effective inbound marketing strategy for manufacturers, engineering and industrial companies. Exhibit #2: Indium Corporation Blogs.

Best Website Design Guides and Tips of 2010


Hilde Torbjornsen presents a compilation of visually stunning examples of corporate web design, mostly from very large organizations like Sony and Ford Motor Company. Things That Websites Need in 2010! Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Digg this!

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience. by Kuno Creative.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Enjoy! So people are looking for an alternative and that’s Facebook Advertising.

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. That opportunity would not occur with a press release or status update. . 9) New product development — Many companies use blogs as a way to engage customers to solve problems and create new ideas. There better be. Why not use it?  Digg this!

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]


Not sufficiently promoting the event in advance Not sharing the content afterwards Droning on about “company capabilities&# esp. Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Your company is managed according. uberVU.

Want a Bigger Marketing Budget? Send Less Leads to Sales

B2B Lead Generation Blog

It’s no wonder that the 1,800 companies surveyed as part of CSO Insights Sales Performance Optimization Report said their sales teams spend 20 percent of their time generating leads. If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. That’s a costly mistake. Let me explain why: For every 100 raw leads, only 4 to 7 are ready to buy.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Create video emails? Create animations? Flowtown. Klout.

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A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. Over 600 views of the company videos. BACKGROUND. STRATEGY. RESULTS.

A Simple B2B Marketing Framework

Everything Technology Marketing

To close the loop, and ensure continuous improvement, the feedback process (bottom) loops back to inform changes to strategy or adjustment of goals and tactics to more closely reflect the reality of external market dynamics as well as internal company resources and competencies. We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Here are the three biggest mistakes I see companies make. You’ll also want to consider how your company is positioned compared to your competitors. Dianna’s client list includes large and small companies across the U.S. is good. Admin.

FAQ 27

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March  2010. Great stuff in the world of B2B Marketing for March 2010.  Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. March 5, 2010.

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

B2B marketers are being held a lot more accountable (as they should be) for their contributions to a company’s revenues. Lead scoring must be based on both profiling of the best prospects (company size, industry classification, job function, etc.) A lead is a lead, right? Depends – are you in marketing or in sales? No, I am not splitting hairs nor am I indulging in semantics.

How PR and Social Media Can Work Together


To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). Smart companies and agencies are putting this together. Since many (most?)

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Adoption soared. 85% of Inc.

7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. I’ve written a number of times in this space about how to maximize response from email Webinar invitations. For example: 1. Sell the offer, not the product. Lead with compelling benefits, not just facts. Use images wisely.

Seven Ways to Use Social Media for Business


Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs. 4. Share content (your own and others’). Digg this!

33 (of the) Best Marketing Strategy Guides and Insights of 2010


As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. Was he prescient or just playing it safe?

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? Trick 2) Put the 20 top companies you want to target into the Workplaces field. If they are friends perhaps they share a common interest and one of those interests could be your company. Go big and go broad with the Job Titles. Tweet This!

2010 in review for Fearless Competitor

Fearless Competitor

Stats 45

Best Social PR Guides, Tips and Tools of 2010


Optimize company news for SEO benefit? Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Best Social PR Guides and Tips of 2010 (So Far). Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry? Stars **.

PR 48

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

According to  Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits. Michael Brenner Nov 11 2010 Thanks Andrew!

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Internet Leadership: Mary shows a chart of leading Internet companies in 2004 and 2010. Holy Cow!

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

” A customer touch point analysis allows you to scrutinize all the points at which your company touches customers and assess how you perform on each touch point. It’s an exercise that any company can and should do, with the goal of improving the customer experience. Tweet. It happens all the time. Could that describe your level of service to your customers?

The New Marketing Accountability

B2B Marketing Insider

Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. I bet most marketers fail this simple test by getting 0 or 1 of those answers right. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.

B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.

Marketing, Death and Taxes

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but  lately it is becoming harder and harder to escape.

90% of B2B Marketers Count on Content Marketing in 2010

Content Marketing Today

Here are some highlights to give you a flavor of why you need to get a copy of this free study : 90% of respondents are using content marketing in 2010. Small companies spend more of their budget on content than large companies. Most companies combined in sourcing and outsourcing. Content marketing is 26% of the total marketing budget.

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

IDC Reports Slow Growth of B2B Tech Marketing Budgets On the same topic, IDC reports in the “2010 Tech Marketing Benchmark” study that technology marketing budgets are up 3.7% It looks like we are bouncing back from the recession compared to last year when tech companies slashed marketing budgets by over 8%. this year over 2009. last year. last year. last year. last year.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Even though the content marketing adoption rate for these companies is at an impressive 83%, I am surprised that it is even that high; the Manufacturing/ Processing industry (as defined in the report) is dead last among the six industries studied.