Marketing Insider Group

SEPTEMBER 2, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This one has a puzzling contradiction (see #3).

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This one has a puzzling contradiction (see #3).

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

NOVEMBER 1, 2010

As the good folks at Altimeter Group have stated: To be successful using social technologies, companies must first prepare and align internal roles, processes, policies and stakeholders with their business objectives. Social media marketing needs to figure out how to create meaningful relationships with consumers. All rights reserved.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Marketing Insider Group

AUGUST 12, 2010

In some companies “nurture happens&# almost by accident. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

markempa

AUGUST 25, 2014

Before this program was created, the company had a rudimentary Web presence – essentially no Internet marketing and no digital marketing strategy in place. This effort led to lead generation through website form registration, and even phone calls from prospects who initially found the company through the digital marketing.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

The Point

FEBRUARY 24, 2011

Call me a data point of one, but the company that makes those phone calls to my desk is someone with whom I’d never want to do business. And to the extent you rely on telemarketing exclusively, your lead management will be less effective and your sales productivity will suffer. However, here’s where I think the argument falls apart.

Leads360 100

Leads360 Sales Leads Telemarketing Leads 100

markempa

MARCH 2, 2006

Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company? If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be? Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

markempa

MARCH 2, 2006

« Podcast Segment 4: Selling to BIG Companies | Main | Podcast Segment 2: Selling to BIG Companies » Podcast Segment 3: Selling to BIG Companies Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! A special thanks to Jeremy Victor and Make Good Media for the opportunity. All rights reserved.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

markempa

MARCH 2, 2006

« Podcast Segment 3: Selling to BIG Companies | Main | Podcast Segment 1: Selling to BIG Companies » Podcast Segment 2: Selling to BIG Companies Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. MB) Whats the proper role of marketing?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Disclosure: I am a former employee of the Nielsen Company). All rights reserved.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0 All rights reserved.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

JULY 1, 2010

Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses. Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Click here to cancel reply. All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? Share: Read more from Social Media B2B Marketing , Brand Management , Social Media 4 Comments Post a comment Sharetivity Sep 10 2010 Social Media is definitely a hot topic and sooo many companies are following the trend.

Social Media 100

Social Media Brand Identity Branding Media 100

markempa

JULY 27, 2005

« New Lead Nurturing Webinar | Main | Two new reports on marketing and lead generation » Getting into big companies My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc., Jills new book, Selling to Big Companies , will be officially released in December.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Marketing Insider Group

AUGUST 26, 2010

Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JUNE 9, 2010

Related Posts: 9 Essential Social Media Resources 8 Essential Social Media Resources 7 Common B2B Social Media Marketing Mistakes Integrating Social Media and Search Top Takeaways From Blogwell Philly 2010 About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP. All rights reserved.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

DECEMBER 7, 2010

Brian starts by saying that “companies are not adapting quickly enough.&# Brazil and China, Ogilvy found that social media is extremely influential over buyers’ purchase decisions, that sales people see this change but do not think their companies are adapting quickly enough. Augmented Reality For B2B Marketing in 2011?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

DECEMBER 14, 2010

I have recently met and spoken to people from companies far and wide who have shared this experience! He was the marketing leader of a former company. And the document had to include words in complete sentences and financial calculations and projections performed by a financial business partner in our company. Sales projections?

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Everything Technology Marketing

OCTOBER 22, 2010

When considering outbound marketing tactics such as telemarketing, direct mail and print advertising, the majority of B2B organizations are either not changing or decreasing budgets. It looks like we are bouncing back from the recession compared to last year when tech companies slashed marketing budgets by over 8%. this year over 2009.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Marketing Insider Group

OCTOBER 5, 2010

Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. But that is all we do!

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

JULY 21, 2010

In phase 1, the 2 companies relied on a Question and Answer format to determine the impact of buying stage on the keyword combinations used by IT buyers. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? So they’ve written a manifesto (reg. required) to prove it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

OCTOBER 26, 2010

It means allowing as many employees in our companies to interact with our customers as real people. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. As a marketing professional, I am not proud of our reputation as SPAM-ers. All rights reserved.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

AUGUST 3, 2010

Next, the article suggests you use social profiles to link back to your company site or campaign landing pages. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. These insights will guide the content you need to create for an effective campaign.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

markempa

JUNE 7, 2005

» Small companies blogging for leads while big companies watch Rick Bruner wonders how many Fortune 500 companies have external blogs - maybe 3% to 6%? Big companies are big targets. Debbie Weil’s points out that Small and Midsize companies have a competitive advantage to attract customers via blogging.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? All rights reserved.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

OCTOBER 19, 2010

By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Conversions increase.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Segmentation is the perfect way to get this done…fast.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Segmentation is the perfect way to get this done…fast.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100