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The B2B marketing ironies of our time

Biznology

Now my last example involves an irony that had an impact on me, personally and professionally. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Ironic, isn’t it? What a thrill! The response was immediate, and it got nasty, fast.

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3 keys for better email engagement in Gmail

Martech

In my Gmail, that’s where my mom’s emails go, along with other emails from my personal life. So, let’s look at how you can achieve greater sophistication and relevance in your email messages. We can also expect new definitions of spam and engagement on these platforms. That’s it. Mail (a.k.a.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Here is how choosing the right domain name can benefit your brand. Even though it’s not as important as it was in the past, domain names can still help you rank higher in the organic search. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal.

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Orchestrators: the second key persona for modern marketing operations leaders

Martech

I’ll start with a personal story. Examples of orchestration duties with these other key functions can include: Product teams – Coordinating campaigns with major product feature/functionality launches, and managing brand standards. Experimentation is their specialty. Orchestrators: Leaders of the band.

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Delivering Episode 2: The Evolution of the Email Industry

Litmus

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. See how Litmus can help you send better emails—and make subscribers happier—at litmus.com. Regardless of people’s reactions, the first spam message seemed to work.

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Tips on how to use LinkedIn for Better Lead Generation

markempa

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I knew this was big, but I didn’t know how to use it until around 2010 when I found a couple of people who were successfully using LinkedIn to generate leads, but they were focused on internet marketers and solo-preneurs. development?

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What is Meaningful Marketing?

Engagio

Oh, so you spam my email and send creepy ads,” they say. Some think it’s not real: ( Source: Dilbert, 2010 ). The measure of marketing’s relevance can be found in a buyer’s behavior, as the actions they take convey their interests and passions. I’m not a number, I’m not a statistic, I’m a person.” . What a buzzkill.